Embed Size (px)
DESCRIPTION
Citation preview
Coca-Cola: 2010 Best Global Brand
“...brand promise of fun, freedom, spirit and refreshment resonates the world over...”
Global marketing campaign rolled out worldwide in
the first half of 2009, following the company's
"Coke Side of Life" advertising campaign
Launched in American Idol & commercials appeared in SuperBowl and Oscars
“...it excels at keeping the brand fresh and always evolving – all this, while also maintaining the nostalgia that reinforces customers’ deep connection to the brand.”
Official Partner of the FIFA World Cup
Major presence in billboards, advertisements
and shops around the event
Coca Cola Celebration Mix, “Waving Flag” became the unofficial anthem of the
World Cup
“...it excels at keeping the brand fresh and always evolving – all this, while also maintaining the nostalgia that reinforces customers’ deep connection to the brand.”
Invested $30M to Africa Initiative which seeks to provide clean water and better sanitation for the home of the World Cup
Connect emotionally with the audience
#1 iTunes hit in 17 countries
“For such a large brand, it operates quickly, flexibly and innovatively, tailoring itself to local markets without tarnishing its legacy. This includes different flavor profiles in each country...””
Source: http://urlaststop.qondio.com/coca-cola-and-why-they-are-successful
Coca Cola makes the concentrate and the local bottlers can adjust the sweetness to the preferences
of the local consumers
3,500 products in 200 countries
200 Coca-Cola bottlers and bottling facilities worldwide, with
thousands of sales and distribution centers that employ over 4 million
people
“For such a large brand, it operates quickly, flexibly and innovatively, tailoring itself to local markets without tarnishing its legacy. This includes different flavor profiles in each country...””
Source: http://urlaststop.qondio.com/coca-cola-and-why-they-are-successful
Japan’s Aquarius Active Diet Vietnam’s Samurai
“For such a large brand, it operates quickly, flexibly and innovatively, tailoring itself to local markets without tarnishing its legacy. This includes different flavor profiles in each country...””
Source: http://urlaststop.qondio.com/coca-cola-and-why-they-are-successful
Coca Cola has also begun to take a more regional
approach to advertising, translating slogans to phrases
tailored to each region
“It has adapted quickly to social media, with 11 million fans on Facebook and 96,385 followers on Twitter as of August 2010.”
Facebook fans and Twitter followers tripled after a year
“...providing US $305 million through the Coca- Cola Foundation.”
Water Stewardship
Healthy & Active Lifestyles
Community Recycling
Education
“The brand is likely to face challenges as customers grow more health conscious in the coming years, and soda is increasingly taxed in the U.S. However, it is already thinking ahead with aggressive targeting of fast-developing markets and programs like Healthy Active Living which address this criticism head-on.”
“The brand is likely to face challenges as customers grow more health conscious in the coming years, and soda is increasingly taxed in the U.S. However, it is already thinking ahead with aggressive targeting of fast-developing markets and programs like Healthy Active Living which address this criticism head-on.”
Site Map• Select Country & Language
• Corporate Links
• Our Company
• Sustainability
• Products
• Heritage
• Investors
• Press Center
• Careers
• Contact Us
• Coca-Cola on Facebook
• Coca-Cola on Twitter
• Coca-Cola on MySpace
• Coca-Cola on YouTube
• Open Happiness Music Video
http://www.coca-cola.com/webstore/sitemap.html?WT.cl=1&WT.mm=footer8-sitemap-red_en_US
Site Map
Coca Cola’s Website
Corporate Links
Our Company
Sustainability
Products
Heritage
Investors
Press Center
Careers
Contact Us
Coca-Cola on Facebook
Coca-Cola on Twitter
Coca-Cola on MySpace
Coca-Cola on flickr
Coca-Cola on YouTube
Coca Cola Philippines’ Website
Maneuverability Easy to use. Language can be selected.
Content
Complete and exhaustive information about the company
and the brand. Predominantly red (Coca Cola color)
Interactivity
Sales Promotions
Market Research
Market Research
Community
Facebook & Twitter
Brand AwarenessNews & Updates
PromotionsCustomer Contact Point
Coca-Cola: 2010 Best Global Brand
