Friday, March 10tth 2017

MN7048WI – INTERNATIONAL ADVERTISING AND SALESModule Tutor

Professor Nancy Sowho

Hiba, John, and MinhTeam No.1

Group Presentation

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AGENDA

The Introduction

The Body

The Conclusion

Hiba Presentation

John Presentation

Minh Presentation

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1. The Introduction – The Assignment Purpose - MINH

Five learning outcomes: 1. Demonstrate a systematic understanding of the key concepts and models of international brand management.

2. Critically analyse and evaluate the key elements of what makes an international advertising campaign.

3. Understand and synthesise the challenges involved in the development of strategic creative briefs.

4. Demonstrate a critical understanding of current approaches to evaluating advertising effectiveness.

5. Critically analyse and evaluate the impact of cultural influences on the creation of international advertising and branding.

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1. The Introduction – The 02 Brands Analyzed - MINH

2016

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1. The Introduction – The 02 Brands Analyzed - MINH

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2.1. PEPSI IN INDIA MARKET (HIBA)

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2.1. WHAT MAKES PEPSI (INDIA) STAND OUT?

• BUBBLINESS• FIZZ• IRREPRESSIBIL

ITY

• CONVEYS THE YOUTH TO STAY OPTIMISTIC (PRESSURE-FREE)

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2.1. PEPSI (INDIA) – SUCCESSFUL ADVERTISING

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2.1. PEPSI (INDIA) – SATISFYING THE CUSTOMERS

URBAN DEMAND

REDUCING THE SUGAR

CONTENT

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2.2. COCA-COCA IN INDIA MARKET (JOHN)

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2.2. COCA-COCA INDIA – ADVERTISING STRATEGY

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2.2. WHAT MAKES COCA-COCA INDIA STAND OUT?

• Strong Ad Media and Strategic Use of Social Network

• Availability of Product Choice

• Reachability and Ease Access to Products

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2.3. VIETNAM BEVERAGE MARKET (2016)

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2.3. FCB MATRIX

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2.3. COCA-COLA IN VIETNAM – AD CAMPAIGNS

Taste The FeelingRe-energize The

FeelingFor a New Start of

Feeling

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2.3. PEPSI IN VIETNAM – AD CAMPAIGNS

Home Dinner with Pepsi

Family Reunion with Pepsi

Spring to All Houses

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2.3. PEPSI BLUE IN VIETNAM

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2.3. PEPSI BLUE IN VIETNAM

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2.4. INDIA AND VIETNAM MARKET COMPARISONS

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3. Conclusion – Group Assessment

INTERNATIONAL BRANDING INSIGHTS 

INTERNATIONAL ADVERTISING

INSIGHTS 

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GROUP PRESENTATION