Co society Proje Geliştirme

Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010

FINALPRESEN-TATION

Sunday, January 23, 2011

A brief introduction



LEADER IN EACH SECTORS



Members



LEADER IN EACH SECTORS

update

magazine

newsletter

book

contact



event co-fest

workshop



ACROSS SECTORS



"Individually, we are one drop. Together, we are an ocean."

- Ryunosuke Satoro



COLLABORATIONHOW TO MAKE A GOOD

?



Communication- Sharing knowledge

- Assigning, and accepting tasks- Committing to shared Goals





Trust- Understanding each other- Transparency - Respect, recognize & accept



Organization- Social structure

- All parties benefit from it






Organization- Social structure

- All parties benefit from it






Example.



High privacy

Fast access to accurate information

Freemasonry



High privacy

Fast access to accurate information

FreemasonryStay Ahead - Be informed.



Visualizing Information



Visualizing Information

Optimize/Prioritize/Filter

the information flow



Discover Common InterestsHighlight Meaningful Relationships



Discover Common InterestsHighlight Meaningful Relationships

Mapping your network

Understanding the relationships



Story.





O F F I C EBMW



O F F I C EBMW



O F F I C EBMW



O F F I C EBMW

Joan 40 years old, Spanish

Innovation Manager

BMW

Needs:

Fresh ideas,

Business Opportunities

& Has to stay updated.



O F F I C EBMW

Joan 40 years old, Spanish

Innovation Manager

BMW

Needs:

Fresh ideas,

Business Opportunities

& Has to stay updated.



O F F I C EBMW



O F F I C EBMW

We need to develop our innovation process model.



O F F I C EBMW

We need to develop our innovation process model.

I will do some

research and

provide new

ideas ASAP.



Juan tried to find new ideas everywhere he can.



Juan tried to find new ideas everywhere he can.There is too much information.

OH!!!

I don’t need all this!





Who canhelp me?



Who canhelp me?

Dogukan Marcus Valentino | Design Management 2010 | Final Project - CoPro | November 16, 2010Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010


Who canhelp me?

Hmm... I need a design process expert...

Dogukan Marcus Valentino | Design Management 2010 | Final Project - CoPro | November 16, 2010Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010


Who canhelp me?

Hmm... I need a design process expert...

Dogukan Marcus Valentino | Design Management 2010 | Final Project - CoPro | November 16, 2010

Meanwhile...



M a d r i dMeanwhile...



M a d r i d



M a d r i d







Christina37 years old, live in Madrid

Co-Creation Specialist



Co-Creation Specialist

Christina37 years old, live in Madrid



She has a project and a recently published article about innovation process.







she has a hard time to find an investor that wants to implement her work.

BUT







Joan and Christina would bea PerfectMatch!!!



Joan and Christina would bea PerfectMatch!!!

But they don’t know each other.



How can we help to change this situation?





Foster Communicationbetween like-minded.

Give inspiration from“outside” of their office. Connect the right people



Our concept.



Our concept.

p r o f e s s i o n a l c o n n e c t i o n

CoPro provides a variety of leading companies and

professionals with customized filtered information,

through a unique platform that foster collaboration.



- Market leaders

- Management positions

- Highly influential people} The 100










} The 10.000- The “up-and-coming” - Freelance / Small businesses- Creatives / Inventors










INVESTMENT & COLLABORATION OPPORTUNITIESfor top 100

GENERATES VALUE for Co-Pro




INVESTMENT & COLLABORATION OPPORTUNITIESfor top 100

GENERATES VALUE for Co-Pro













The CoreFull TransparencyOpen CommunicationFull Access Full Member Visibility




The CoreFull TransparencyOpen CommunicationFull Access Full Member Visibility

The 10.000Get visibility Potential OpportunityAccess to some areas only





So, what happens after our persona become a member ofp r o f e s s i o n a l c o n n e c t i o n







Joan login to

CoPro’s online

platform in his

office.

















This is an article of Christina.




OH...This article is very useful for my work.




OH...This article is very useful for my work.

I should share this article to my friend Pedro!




I should share this article to my friend Pedro!





















Finally



Finally

A successful collaboration is made between Joan, Christina and Pedro.



Thank you.



Business Case



Mission.To be a reliable source of information and business opportunity for leading companies across several key sectors in Spain.

Vision.To become the No. 1 reference point for a successful business community, to help guide

companies, corporations, and organizations through change.



Main Values. Reliable information $Foster collaborationSpeed - short time to receive information $ Privacy, trust, security $ Client fidelity $

Main Objectives.1. Phased approach to capture target customer. - On short term; - To attract the Top 100 marketing leading companies in Spain as clients - On medium term; To attract the “middle part of the pyramid” - Companies that act as early adopters able to be attracted by the presence of the market leaders. 2. Become a sustainable source of business opportunity for our clients.3.Provide a customized, refined and valuable stream of information to the member.

Value proposition. Shorten cycle time to reach valuable information to invest.



Business Model.

“The 100”

“ ? ”- Subcontractors to the 100

- Freelancers - Small companies

Early Adopters/Early followers

= Approx. 10.000

$$ Flow

- Structure- Information

-Contacts

$$$ Flow

- Opportunity- Visibility

- Financing- Opportunity

- Projects - Invest Opportunities



Placement - Model expansion Flexible model - For organic growth

- Phase 1. Spain. Primary segment - The 100 - Direct selective and personal invitation, focus on the market leaders

- Phase 2. Europe. Secondary segment, limited up to 500, direct and also by invitation from any of the “The 100” members (Each Top 100 member get 5 invites) (Focus on getting subcontractors and well known capable freelancers)

- Phase 3. When enough mass is reached, paying entry only (Open for companies/freelancers that deem themselves as suitable) > Through presenting to and collaborating with business networks like: - @22, Chamber of Commerce, Petcha Kutcha. Etc.

Phase 3

Phase 2

Phase 1 } 100

} 500

} 10.000



Promotion. Phase 1Personal - Face to face visits and meetings. Good speakers, word of mouth, very focused on the market leaders - people that can later recommend us

Phase 2- Focus on taking contacts and recommendations from the top 100 and promote directly to those contacts - Guarantees quality members - Each of the top 100 get 5 invitations to bring in new members - To selectively invite capable members

Phase 3Participate on important business events, ex. chamber of commerce, @22 or similar selective networks/clubs that attract our target consumer already.

Year 1 Year 2Year 2 Year 3Year 3Year 3 Year 4 Year 5Year 5

Phase 1Phase 1Phase 1

Phase 2Phase 2Phase 2

Phase 3Phase 3Phase 3Phase 3Phase 3



Pricing. Market price - Not based on cost

(Benchmarked from Design Management Institute and from Linkedin Pro account)

Full membership € 5.000 / Year

The basic membership € 500 / Year (month = 41.50)

Product.

Offer

- Premium membership - Access to valuable information and contacts

- Simple membership - Visibility + Information

Specifications

- Developed by us and out partners

- Hosted by the client after installation on their server

- 1 Year maintenance support

- Multi language support

Software. - Specs

- PC + Mac compatible

- Android, Black Berry and iPhone

- Coding - HTML, PHP, Java



Operations PlanInvestments: Setting up the office, including software and hardware- 3 iMac 27” - 6.000:- - 1 Hewlett Packard Desktop Computer - 500:- - Adobe Master Suit - 2.000:- - Professional Camera, Canon 50 Mark 2 - 2.100:- - Office furniture 2.000:-

Buying / Outsourced Software Platform: - 28.000:-

- Software customization/development - Interaction design- Graphic Design- Web design___________________= 30.000

TOTAL Investment: 70.600:-



Organization ChartChief Design

OfficerChief Strategic

OfficerChief Connectivity

Officer

AccountantMarketing

Company Secretary

EditorTeam

OUT SOURCED

- Web development - Web platform infrastructure

- Web hosting provider/ADSL- Maintenance

OUT SOURCED

- Web Design - Graphic Design



Operational Flow

The 100

The 10.000 ADSL

HOSTINGPROVIDERWEBMASTER

EDITOR TEAM

MARKETINGAGENCY

TECHNICALMAINTENANCE

$ Flow

- Financing- Opportunity

$ Flow $ Flow

$ Flow

Information

Information

Information

Information

Information

Information Information

$ Flow



Roadmap. Beachhead. Near term. Mid Term. Long term.

Put together our team, Secure Financial PartnersFind suitable editorsDefine Marketing plan, Establish Office

Editorial Content

MarketingCampaign

Member 2 Member

Recruitment

Member GeneratedContent

Direct to Companies Present at Events

5 Invites for each Member 1 Invite for each Member

Launch Online Platform& Mobile App. Launch Offline Events/Workshop

Member contact network

Update Web-Design

PlatformDevelopment

Finalize Web-DesignTest Platform Functions Update Web-Design

Switching to only membergenerated content

Upgrading platform technologically



Constraints. Constrained by the lack of budget

Constrained by our capacity to grow

Constrained by our capacity to connect to the top 100

Constrained by the privacy issues involved with the high level clients

Constrained by not having full control over our outsourced elements of operations



Financial Plan

Investment Strategy

€100,000 capital will be required during the business start-‐up. 30% of the capital will be raised by the 3 owners, in which each owner will contribute €10,000 each. €70,000 of long-‐term loan with a repayment term of four years will be borrowed from the bank with an annual interest rate of 10%.

Investments of assets include internet space, purchase of plaCorm and equipment (‘4’ laptops and desktops) and system development, which worth €70,000. The remaining €30,000 will remain as cash for operaJon.

We expect to increase our investment as the business grows.



Financial Plan

On-‐going expenses

- Payment to soNware (plaCorm) providers, outsourced companies for maintenance, rental and uJliJes, will cost approximately €30,000 per year.

-‐ Networking events €20,000.

-‐ InformaJon (online-‐magazine): Researcher €22,000, Designer €22,000, MarkeJng €25,000.

Total expenses

€30,000 + €20,000 + €22,000 + €22,000 + €25,000 = €119,000



Financial Plan

Pricing and Sales Forecast

The proposed price of our service to our client(member) will be €5,000 annually for companies with up to 100 users. Half of the price will be collected from the client before using our service and the remaining half will be paid after the first 6 months.

We assume to have 45 members (15 core members, 30 second level members) during the first year of business. We hope to find members in the top level of each sector during this first year. We forecast our business to grow 100% every year until the fifth year, when the growth slows to 20% afterwards.



Financial Plan

First year pricing

€5,000 (ann)x 15 (members)

€75,000

Core members5 -‐ 10 companies (15 members)

€500 (ann)x 30 (members)

€15,000

Second level members2 recommended partners from each members(30 members)

total €90,00045 (members)



Financial Plan

Year

2011

2012

2013

2014

2015

Number of clients Revenue

15

40

70

100

100

Core members Second level members

30

80

150

220

500

€ 90,000

€ 240,000

€ 425,000

€ 610,000

€ 750,000

Pricing and Sales Forecast



Financial Plan

Income Statement

2011 2012 2013 2014 2015

Sales

Expenses

Interest Expenses

Earnings before taxes

Taxes (30%)

Net Income

€ 90,000

-‐€ 119,000

-‐€ 7,000

-‐€ 36,000

€ 0

€ 0

€ 240,000

-‐€ 180,000

-‐€ 7,000

€ 53,000

€ 15,900

€ 37,100

€ 425,000

-‐€ 230,000

-‐€ 7,000

€ 188,000

€ 56,400

€ 131,600

€ 610,000

-‐€ 300,000

-‐€ 7,000

€ 303,000

€ 90,900

€ 212,100

€ 750,000

-‐€ 330,000

-‐€ 7,000

€ 413,000

€ 123,900

€ 289,100



End.

