Presentation to CMO's on the future of Mobile Marketing by Greg Stuart, CEO of the Mobile Marketing Assoc.
PowerPoint Presentation
The Power of Mobileto Transform BrandsCMO ExchangeMiami,
Florida
Greg StuartGlobal CEOMobile Marketing AssociationJanuary 28,
2013
1
How many of you own a smartphone or a tablet?
How many of you use your mobile device as an alarm this
morning?
How many of you bought something on your mobile or tablet over
the holidays?
How many of you use your mobile device to watch shows, read the
news or listen to music? And how many of you used your mobile
device to check Facebook, Twitter, Pinterest or any other social
media platform?
44What Does the Future Hold for Media?
56
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Role of Mobile in a Mix: Nothing brings marketers closer to
consumers than mobile. Nothing. 8
Smartphone OwnersMobile First consumersI use my phone when I
feel uncomfortable, just to relax or avoid having to talk to other
people 51%69%There is something exciting about checking my
smartphone... there is always the possibility that I will find
something interesting45%63%There is no other thing I own that I
feel closer to 28%44%9
Smartphone OwnersMobile First consumersMy smartphone is the
first thing I touch when I wake up in the morning... and the last
thing that I use before I go to bed at night63%84%I check my phone
all the time, even when I only have one minute to spare 54%71%I use
my smartphone everywhere, even in the restroom 51%70%1011
12
PayPal: 193% lift in mobile payments on Black Friday
eMarketer: 74% used mobile to buy something this last holiday
season
People using their mobile for auto research (25%) in between and
at the showrooms
Banking is the No. 1 activity on mobile devices according to
Performics study
13A Mobile First World that isCommunications
Transformational13Ad for Charity
14
From TV to social media, mobile strengthens and supports other
media channels to react and respond to consumer expectations Mobile
is the connective tissue to all media1515
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MXS Mobile X% [email protected] +1 631 702
0682Recommended Optimized Share Mobile Marketing is 7%While the
average optimized mix in mobile is 7%, that figure likely is lower
for low involvement brands and higher purchase funnel (LIHP), but
higher for high involvement brands and lower purchase funnel
(HILP).
Mobile ad units included: Ads in Mobile Web (Display Ads), Ads
in Apps, Mobile Video Ads, Mobile Games Ads, Mobile Social,
Tablets
MXS Mobile X% SolutionSMoX.meSmart Cross Marketing
EffectivenessSM2 HubSmart Mobile (How & What) Hub
[email protected] +1 631 702 0682
Do not Wait and See with mobileYour competition gets it22
2324
25Nothing Gets You CloserTo Your CustomerThan Mobile25
26Contact me to learn more: [email protected]
+1 631 702 0682@gregstuartNothing Gets You CloserTo Transforming
Your Business - Mobile26
27Welcome to the MOBILE LED Transformational2728
