loyalTXT™

A “card-less” loyalty program

Registering Customers

• Server: Would you like to join our rewards program? Visit 5

times and we’ll give you a free appetizer. It’s easy!

• Customer: How?• Server: I just need your mobile

number or email address.• Customer: 407-965-3210

POS Integrated

Completing Registration

• A welcome text message is sent to the customer requesting email address

• Customer replies to welcome text with their email address

• Branded email is sent to the customer

>From: 32757

Welcome to Pizza Valdiano

Rewards! Please reply with

your email address to

complete registration.

BONUS – 2 visit credits!

Email Received @ Home

Sample Survey Response (Merchant Copy)

At This Point, We Have…

• Easy way to track visits– Server asks customer for mobile / email– Quick POS entry and moves on with work

• Customer data– Mobile for text marketing– Email for email marketing

• That’s already a lot, but there’s more…

At Home, Customer Clicks on Email…

Name, Gender, Birthday…

Facebook

• Remember, first registration screen offered “Facebook Connect”

Your loyalty program has “gone social”

• Facebook– 350 million users– 50% of users log in daily– Average user has 130

friends

• Reach them– Simply create a “FREE”

new customer offer and sign up customers in store – loyalTXT automates it!

Now We Have…

• Easy way to track visits– Server asks customer for mobile / email– Quick POS entry and moves on with work

• Customer data– Mobile for text marketing– Email for email marketing– Facebook – social messaging & viral coupon marketing

• All automated. Now, let’s use it…

Web Platform

• Blasts– Text messaging

• 90% opened within 15 minutes of delivery

• 160 characters – great for last minute promotions

– Email marketing• System and custom

templates, easy web platform for sending

– Facebook fan pages– US Postal Service

• Right from the web!

Web Platform

• Reporting– Activity– Program Status

• Visit Tracking• Participant Stages• Server Data

– Coupon Tracking– Email Tracking

Your Servers are the Key

• Must push the loyalty program at every transaction.– Ask customer to sign up– Enter mobile / email into POS at checkout (takes

just seconds)– Everything else is automated. Set it and forget it.

Typical location: >1,000 registrants in 30 days!

Marketing ToolMarketing• Promotional messages delivered at

4:30pm just prior to evening commute – Reach loyal customers at the time they are

making meal plans and influence their decision with mobile-only promotions

Sundrop Café hosting appetizer night! Visit us early for a relaxing drink before dinner tonight and enjoy a half-priced appetizer in the bar.

Price

• NO CONTRACT– If the program fails, we’ll make it right or help you

move your data to another service.• $99 one-time setup fee• $99 monthly service• FREE unlimited email and Facebook• $0.10 - $0.07 per text message based on

quantity purchased

Getting Started – 15 minutes

1. Create an account at sundropsystems.com2. Set your loyalty parameters

A. “Visit/Earn” “X” “times/points” and receive “reward”

B. Birthday and Anniversary offersC. New customer offer for Facebook viral marketing

3. Install software on each POS4. Train servers to push program

loyalTXT in the News

• loyalTXT is a HOT new program– Direct Marketing News– Loyalty Marketer– Loyalty 360 / NRA

Who’s Using it Already

Frequently Asked Questions• Customer Acceptance

– Every text message we send offers the customer the option to opt out by replying STOP. We are MMA and CANSPAM compliant: opt-in only marketing.

• Coupons– We distribute unique codes that can be verified and redeemed using the POS software to prevent

fraud.• Multiple Locations

– We create one master list and a sub-list for each location. Customers can move between locations freely in the same program. You can market to customers of an individual location using sub-list.

• Facebook– If you do not have a Facebook fan page, we can create one for you. The fee is $45 to get everything

set up, and this includes a 15-minute phone consultation to train you or a staff member on usage.• Point of Sale

– We are fully integrated into PAR PixelPoint. We run on Aloha, Micros, Aldelo, MS Retail, or any windows-based POS with .Net 2.0 or later and Internet access.

• No Point of Sale (Internet required, DSL or better)– We offer a stand-alone registration station consisting of 17’’ computer display, keyboard, and “thin”

computing client. We fully configure and ship to you. The charge is $399 plus S&H.

May I Take Your Order?

Name: __________________________________________

Business: __________________________________________

Address: __________________________________________

CSZ: __________________________________________

Phone: _____________________

Web: __________________________________________

Email: __________________________________________

CC #: _____________________ Exp. _____________ CVV: _____

Billing Address: ________________________________________

May I Take Your Order?

Program Parameters

Program: Visit ____ times and receive__________________________.

(Points-based program require PixelPoint POS)

Birthday: ________________________________________________.

Anniversary: ______________________________________________.

Facebook Offer: ___________________________________________.

Facebook: ________________________________________________

O – Prompt user to complete survey in welcome email message

The customer logo can be uploaded to http://sundropsystems.com/

Download POS software from customer account once it is created online.