Cloud world forum APAC brochure

Ricky Kapur Managing Director

- Asia Google Enterprise

Khadir Fayaz Director, Information

Security APAC, Carlson Wagonlit Travel

NiQ Lai CFO

CTI - HKBN

Jovy I. HernandezVice President & Head of Corporate Business,

PLDT

Kingsley Wood Head of Business

Development, Asia Pacific, Amazon

Anson Tan VP-Technical

BesTV China

Jo Allison General Manager

& Head of Operations Telecom New Zealand

Yeung Man Yau Green Electronics

Campaign APAC Greenpeace

Fuller Yu Vice President- Risk

Management APAC J.P. Morgan

Sidney Hui Assistant General

Manager - Group IT HKR International Limited

Micky Lo Head of Global

Technology Greater China & Taiwan

Deutsche Bank

ASIAN TIGERS:

ENTERPRISE INSIGHTS

WORLD-LEADING

OPERATOR KEYNOTES

EXPANDING ASSOCIATIONS

www.cloudworldseries.com/asia +44 (0)20 7017 7483 [email protected] @CloudWSeries #CloudAPAC

ENDORSED BY: HOST OPERATOR: GOLD SPONSORS: SILVER SPONSOR:

WHERE TECHNOLOGY MEETS BUSINESS

FREE FOR OPERATORS & ENTERPRISES

500+OF THE MOSTEXPERIENCED

CLOUD EXPERTS

12-14 November 2012, The Eaton Hotel, Hong Kong

PART OF THE

Charles Huh VP

Head of Cloud Department

KT

Per Dalhberg CEO, Asia Cloud

Computing Association

Martin Bishop Global Head of Managed

Services Telstra

NGOS AND THE

GREEN CLOUD

GAME-CHANGING

OTT PLAYERS

THE TELCO EXPERIENCE BROCHURE

3rd ANNUAL

• Discover the business applications making an impression in the cloud• Review the latest case studies and gauge the benefits and pitfalls of

regional cloud contracts- Discuss the new wave of cloud security solutions and the issues involved

• Hear from solution providers about the latest tools helping organisations deal with big data- Learn from the experts about the regulatory challenges affecting cloud’s adoption in multi-national companies

• Discuss and develop the business case for launching a telco Cloud service offer

• Learn how to transform your infrastructure for deploying robust Cloud services

• Benchmark your Cloud service offering against that of leading Cloud vendors - Uncover the secrets of a robust security and privacy framework across the region’s different markets

• Explore the future role of telcos in the constantly evolving Cloud ecosystem

Asia is the true tiger of Cloud Computing, with more than 40% year on year growth expected until 2015- the world’s highest rate! Although the hype has yet to settle, Cloud is already beginning to gain traction with larger enterprises moving their IT to the Cloud. Asia/Pacific is the world leader in this direction, with an uptake of around 64% among Asian multinational corporations. While data backup and storage take the lion’s share of cloud services, organisations are steadily moving more and more resources to the Cloud.

Among the businesses making this significant shift are Telco providers and Asia’s vast network of Enterprises, both in terms of what IT systems they provide and how they consume them. A recent survey by Ovum found that 50% of Asian enterprises name telecom operators as credible suppliers of Cloud Services – a statistic that clearly highlights the importance of cloud across the sectors, and one that shows why both telcos and enterprises represent such prominence, in terms of market focus.

That’s why we’ve pulled together such a comprehensive agenda for this year’s Cloud World Forum Asia, and why we’re deciding to drive focus into these two key sectors – the Telco and the Enterprise.

Dozens of Cloud gurus from over 40 countries join us in this combined event, to discuss and provide solutions to the challenges associated with cloud, while also taking in the expanding ecosystem to include everything from infrastructure and applications for the enterprise, to the telco’s role in developing the mobile cloud.

The event also presents ample opportunities to network with hundreds of operators, enterprises and industry experts, making it the ideal place to learn more and discuss cloud with those in the know!

OUR SILVER LINING

Register at www.cloudworldseries.com/asia

“We understood how to develop a cloud business” Senior Service Creation Manager, Telkom Indonesia

An industry expert like you attends the Forum

WHAT’S IN IT FOR THE ENTERPRISE?

WHAT’S IN IT FOR THE TELCO?

12-14 November 2012, The Eaton Hotel, Hong Kong

60+OPERATOR & ENTERPRISE

CLOUD LEADERS

30+OF THE REGION’S

MOST DYNAMICMARKETS REPRESENTED

@CloudWSeries #CloudAPAC

(Source: Telco Cloud 2011 and Cloud Computing World Forum Asia 2011)

81%

87%

10%

5%

4%

8%

5%

Operators & Enterprises

Asia/Pacific

Vendors

Europe

Consultants

North America

Enterprises

INDUSTRY BREAKDOWN

GEOGRAPHICAL SPLIT

YOU

MONDAY 12TH NOVEMBER 2012 A series of interactive training-intensive workshops run by Oracle and Escaux that take operators from A to Z in developing a holistic business strategy for deploying Cloud services.

08:30 Registration & Welcome Refreshments

Critical Success factors to achieving your own Cloud transformation

09:00 Why Cloud?

10:00 Cloud Maturity discussion

10:30 Morning Refreshments

11:00 Cloud economics / quick win discussion

12:00 Transformation roadmap and cloud services workshop

13:00 Refreshments & Networking Break

Oracle Workshop: Building blocks for profitable cloud services

14:00 Competing in a cloud-enabled world – Where is the real market opportunity?

15:00 Designing to Win in Cloud

16:00 Turning Cloud Services into Revenue

17.00 Refreshments & Networking Break

Escaux Workshop: build your own cloud with UC services

17.30 The fairy-tale of One-Size-Fits-All

18.15 The concept of standardized flexibility

19:00 How to efficiently create cross platform services (fixed and mobile operator cloud, LAN, public cloud)

19:30 End of Pre-Conference Workshops

VP AND CXO SPEAKERS

DOMINATING THE AGENDA:The high profile decision Cloud architects that you’ll want to listen to are here!

THE REGION’S LEADING CLOUD

TELCOS REPRESENTED AT THE AGENDA:from KT to Tata, the major pioneers in telco Cloud are speaking at the 2012 Summit.

THE VIEW OF THE END-USER:

Asia’s ‘tiger’ enterprises are joining the agenda for the first time.

A BROADER ECOSYSTEM OF

THOUGHT LEADERS:OTT players Google and BesTV are presenting the evolution of Cloud beyond traditional players.

THE ‘ALTERNATIVE’ CLOUD:

hear from Greenpeace on how your can work on achieving a truly ‘Green’ cloud operation.

THE ANTIPODEAN CLOUD:

hear from the leading operators of Australia and New Zealand on why Cloud is hotter down under .

PRE-CONFERENCE WORKSHOPS

FRESH FOR 2012!


“Practical advice, case studies and models for

external Cloud services, valuable networking!”

Strategy Manager, Telecom New Zealand

“Brilliant preparation, excellent content”Head of IT, Deutsche Bank

“Learned how cloud services are developed

in other countries”Cloud Manager, SK Telecom

The one & only Cloud Computing event for telco & enterprise professionals in Asia/Pacific!

Cloud World Forum Asia is once again partnering with the Hong Kong Tourism Board to offer event delegates unique local experiences and privileges for their stay in one of the world’s great cities.

Delegates for our 2012 event will be treated to a spectacular Lion Dance performance at the drinks reception on Tuesday 13th November. Throughout the event too, delegates will be treated to unique, engaging experiences representing exciting features of Chinese culture:

Chinese Rainbow Calligraphy: Chinese writing is considered an art form where characters communicate as much as any painting. In the afternoon networking break of Tuesday 13th November delegates will get the chance to experience the art of calligraphy from local artists joining us at the event.

Chinese Knotting: A small gift of Chinese folk art in which knots are tied to create intricate woven patterns. In the morning of Wednesday 14th November delegates will experience an art form that has its roots hundreds of years ago.

Every delegate will also be greeted with maps, guides and goodies provided by the Hong Kong Tourism Board as well as a number of discount vouchers for Hong Kong’s attractions.

EXPERIENCE HONG KONG WITH US!

@CloudWSeries #CloudAPAC

DAY ONE: 13th November 2012

TELCO STREAM


08.20 Registration and Refreshments

08.50 Conference Welcome & Ice breaking Georgios Kipouros, Senior Conference Producer Cloud World Series

08.55 Opening Remarks from the ChairCamille Mendler, Head of Enterprise – Principal Analayst, Informa Telecoms & Media

THE ASIAN CLOUD09.00 Official Opening of Cloud World Forum Asia 2012

Victor Lam, D. Chief Information Officer, Hong Kong Government

09.15 Tigers & Dragons: Asia leading the global growth of Cloud Computing

• The numbers speak for themselves: looking at key adoption metrics demonstrating the global growth lead of Asia in Cloud Computing

• Examining the pivotal reasons making Asia a primary market for the Cloud • The lower existing IT base • Large number of SMBs with low IT latency • Great diversity in languages and cultures better served by local operators • High number of mobile device penetration with mobile broadband connectivity

• What is the remaining future growth potential for Cloud in the region and how far ahead are we at the end of 2012?

• What are the current IT needs of major Asian enterprises and how are these transformed by the advent of Cloud Computing?

• Promoting the business value over the cost of developing Cloud Computing services • How to align current IT practices with brand new Cloud Computing standards • Overcoming the main challenges for the adoption of Cloud Computing in the region

Charles Huh, VP, Head of Cloud Department, KT

09.45 PANEL: Positioning telecom operators at the heart of the Cloud ecosystem in Asia

• How can telecom operators monetise at top speed the hype for Cloud Computing? • Positioning Cloud Computing as the ultimate Managed Service for telecom

operators • Leveraging core assets in launching and marketing secure, high-availability access to

telco cloud computing services• Discussing the most successful ways forward in terms of architectural approach and

implementation strategies when launching a Cloud offer • What is the real opportunity for telcos in delivering enterprise-grade services? • Debating the level and nature of partnership with leading, all around IT solution

providers NiQ Lai, CFO, CTI - HKBN Per Dalhberg, CEO, Asia Cloud Computing Association Joe Crawford, Global Director of IT Services, Verizon Neil Osmond, Strategy Manager, Telecom New Zealand

10.30 Introducing the Cloud Readiness Index of the Asia Cloud Computing Association: from China to Australia

• Discussing the first years of the Asia Cloud Computing Association: progress and growth in the key Cloud markets of the region

• Presenting The Index and an overview of the state of readiness for cloud computing in markets across the Asia Pacific region

• Focus on regulation and policy work by governments helping advance cloud computing in Asia

• Discussing the key attributes and conditions that will help companies and individuals determine which markets are currently best placed for wide adoption of Cloud Computing servicesPer Dalhberg, CEO, Asia Cloud Computing Association

10.55 Morning Refreshments & Exhibition Visit

Hong Kong Activity: Chinese rainbow calligraphy: experience the art of Chinese calligraphy with a hands-on workshop at the exhibition room of Telco Cloud APAC 2012, courtesy of the Hong Kong Tourism Board

THE PROFITABLE CLOUD11.50 Delivering Profitable Cloud Services

• Exploring key trends in the evolution of cloud services landscape and the market opportunities

• Delivering the building blocks for delivering profitable cloud services• What are the customer approaches to profiting from the cloud

Mayank Choudhary, Product Marketing Director, Oracle

12.15 Telcos taking centre stage in the development of mobile Cloud Computing

• What is the business case for prioritising mobile cloud computing services for enterprises

• Is mobile Cloud Computing better tailored/more relevant for the SME client base of an operator?

• What are the most common pitfalls in mobile cloud computing and how to deal with: • Security• Liability• Data integrity • Device management

Pow Min Chong, General Manager & Head of Fixed Products & Services, Maxis Malaysia

12.45 Panel: Public, private or hybrid: Discussing and designing the Cloud model that brings the most

• What are the different arguments for adopting a private or public Cloud in terms of • Service level agreements• Security needs• Migration costs• Customer loyalty • ROI indexes

• Is the hybrid cloud the way forward in this debate? • How can you attain maximum flexibility in controlling how much sensitive data is

managed in house when opting for a private cloud? Sui-Lun Lo, CTO, City Telecom Hong Kong Suk-Wak Kwok, CIO, Hong Kong, AonCW Cheung, Consulting Director Asia-Pacific, OvumAlex Connors, Head of International Product Management APAC, C&WErnst Kelting, VP Sales Asia, Open X-Change

13.30 Networking Lunch – Dim Sum & Hong Kong cuisine

Vendors Thunderstorm: 3 minutes for each exhibitor to present their most profitable cloud solution

THE EXPANDING CLOUD

14.30 Carrier Grade Cloud - architecture, solution, and business models for SPs

• Introduce key Enterprise requirements for cloud services, with focus on SMB/SME• Carrier grade Cloud concepts, Network as a service, Open API, and Distributed cloud

model• Deployment models, including Cloud Services Broker• Business models to create a new revenue stream for SPs, by taping into DC/Cloud,

networking, and carrier grade features• Cloud Band solution, as a model of implementation for Carrier Grade Cloud model

Vasile Radoaca, VP- Strategic Projects & Solutions, APAC, Alcatel-Lucent

14.55 Exploring the role of Amazon Web Services in the Cloud Ecosystem • Exploring the context of AWS broad service portfolio • Discussing AWS’s growth: bigger but still US-centric• Evaluating AWS’s enterprise ambitions and requirements• Is price the main differentiator when choosing a Cloud provider?

Kingsley Wood, Head of Business Development, Asia Pacific, Amazon

14.50 Google and the world of Cloud Computing • Exploring the role of Google in the broader Cloud Computing ecosystem • Discussing the Google Cloud Patform, its development and growth• A look at the potential of consumer cloud services, focusing on Google Drive• What is the potential for synergies between Google Enterprise and telcos?

Ricky Kapur, Managing Director- Asia, Google Enterprise

15.15 Afternoon Refreshments & Networking break 16.00 Building a New Media & Gaming Cloud

• Mobile devices are increasingly becoming the terminals of choice in consuming apps and content, integrating a truly multi screen environment

• How is streaming technology coping with it?• What is the definition a true cloud service from a media perspective• Is Cloud Gaming changing the Game?• Building our dreams, a Content Cloud that serves multi-screens and devices

Anson Tan, Vice President -Technical, BesTV China

16.30 Green IT and Cloud Computing: Greenpeace and the ecological argument for moving to the Cloud

• Why Cloud is the engine of an efficient economy but can also drive a greener one• Can the cloud reduce the carbon emissions footprint currently attributed to the IT

sector?• Developing an argument for building new data centres in areas where electricity is

generated using renewable resources• How increased data centre efficiency would reduce the need for new data centres

helping reduce energy consumption• Telstra and the overarching policy of developing a Green IT network

Yeung Man Yau, Green Electronics Campaign Director APAC, Greenpeace

17.00 The evolution of entertainment and the advent of the connected home

• How consumer lifestyle in APAC has evolved and what are their expectations in the home entertainment sector

• Presenting the connected home and the opportunity for Telco Cloud providers in the APAC Region

• Discussing the evolution The internet of things in the APAC Region • Presenting the market potential for entertainment/video services, from Cloud TV to

Gaming Launching a full spectrum of cloud computing services: the experience of PCCW with the five layers of the cloud stackKevin Keefe, VP & Regional General Manager APAC, Motorola Mobility

17.30 End of Conference Day 1 & Drinks Reception

Featuring the spectacular Lion Dance Performance, courtesy of the Hong Kong Tourism Board.

Register at www.cloudworldseries.com/asia @CloudWSeries #CloudAPAC

A FULL AGENDA WITH THE REGION’S LEADING TELCOS!

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TELCO STREAM DAY TWO: 14th November 2012


08.20 Morning refreshments

08.55 Opening Remarks from the Chair

THE RIGHT CLOUD

09.00 xaaS: strategising for the right Cloud Service offer launch

• Which model should you start with when launching a Cloud Service as an operator: IaaS, PaaS, SaaS?

• Predicting and benchmarking ROI from the move towards a specific application model

• What assets can be leveraged for what services in launching and marketing secure, high-available access to the cloud?

• How long will the domination of IaaS among telco Cloud providers in Asia last for?

• Developing a relation with established, all-around IT players: synergy or head-on competition? Jo Allison, General Manager & Head of Operations, Telecom New Zealand

09.25 The experience of PCCW with the five layers of the cloud stack

• Launching a full spectrum of cloud computing services: the experience of PCCW with the five layers of the cloud stack

• Presenting the cloud approach taken by PCCW Solutions in providing cloud services in Hong Kong and mainland China

• Exploring the rationale behind providing a full spectrum of cloud computing services to include infrastructure, platform, application, content and process

• How PCCW cloud services helped the company reduce their IT capital expenditure, lower total cost ownership and increase agilityDivesh Gupta, AVP Access Management, PCCW

09.50 How to address customer concerns on Cloud with the right marketing strategy

• Identifying the right market segments to be targeted in a Cloud marketing campaign

• Learning from the marketing strategies of major Cloud vendors, and tailoring them to the framework of a telco’s operations

• Developing a holistic marketing approach to tackling customer’s potential security concerns

• Making the cloud ‘the place to be’ : how to spice up your marketing campaign to take advantage of the ‘hype’ factor around the CloudFrancisco ‘Cocoy’ Claravall IV VP & Head -Business Products & Services, Globe Telecom Philippines

10.15 Chunghwa Telecom launch of the first major Asian operator-based private cloud and their xaaS

• A presentation of Chunghwa’s approach to the Cloud, and developing the argument for choosing the right portfolio launch

• Building a solution based on highly automated commodity hardware and software running at large scale

• Why Telecom Cloud is the right technology solution for dealing with the data explosion

• How to create a solution that allows you to compete with the trendsetting enterprise vendors

• Engineering cloud infrastructure ‘designed for operators’Yi-Bing Lin, Member of Board of Directors, Chunghwa Telecom

10.40 Morning Refreshments & Networking Break

Operators Thunderstorm: 3 minutes for each operator to share their key concern with regards to Cloud Computing

11.10 Push the Boundaries:Scaling SaaS into a Profit Platform

• How technology has blurred the line between private and professional lives and why the web is shaping this change

• Exploring the tools and rules of business have caused the shift in the IT landscape for Telcos and Hosters/Cloud providers

• Where is the POS (point of sale) in the web age? Ernst Kelting, VP Sales Asia, VP Sales APAC Open X-Change

11.35 The experience of Telstra in data centres networking and cloud infrastructure

• Discussing the partnership between Telstra and Accenture in delivering ‘Network Computing Services’

• Evaluating the experience of joining data centres and cloud infrastructure to achieve one delivery model

• How Telstra’s secure and flexible ICT services complement Accenture’s application

• Discussing the need for synergies when building a strong technical background for Cloud Services Martin Bishop, Global Head of Managed Services, Telstra

THE TECHNICAL CLOUD

12.00 Prepare Your Infrastructure for the Cloud Using Open Networking Standards

• Exploring the evolution of the foundations of cloud computing

• Discussing the drivers of cloud solutions, where we are today, and the new drivers for cloud computing going forward

• Making a case for using open standard solutions within the cloud computing environment

• Why SND as a disruptive approach to networking will change how virtually every company with a network operates

• Presenting the Open Networking Foundation (ONF) whose mission is to commercialize and promote Software Defined Networking (SDN), and the underlying technologiesMichael McBride, Dr. Yinben Xia, Huawei & Open Networking Foundation

12.30 Software-Defined Wide Area Networks, the Data Center without Walls, and Next-Generation Cloud Infrastructure

• Next-generation cloud services and the trend toward multi-data center architectures

• Creating an effective multi-data center architecture - a Data Center Without Walls - and the critical role played by the inter-data center network

• Wide Area Network virtualization, automation, and integration with cloud orchestration systems via network software definition

• Service-qualitative and economic-quantitative benefits of SDN in the next-generation cloud services infrastructureChristopher Janz, Head of Market Development, Ciena Corporation

12.55 The love affair that lasts: Data Centres and the Telco Cloud

• Leveraging the competitive advantage of telcos with Data Centres when developing a Cloud Offer

• How to optimise your Data Centres for improving agility while managing costs when offering Cloud Services

• In the transition towards using Data Centres for Cloud Services what are the principal challenges in terms of • Network capacity• Storage capacity and segmentation• Infrastructure optimisation • Data Centre connectivity

• Which are the requirements for developing virtualized services including VLAN and Multicast? Amit Sinha Roy, VP, Marketing & Strategy, Global Enterprise Solutions, Tata Communications

13.20 Networking Lunch – Dim Sum & Hong Kong cuisine

THE REGULATED CLOUD

14.30 Australia, China, India, Japan and Singapore: looking at the five leading frameworks to hosting Cloud Services in the region

• Australia and the strong policy environment providing a predictable environment for cloud services

• China and the restrictive data protection laws obstructing the development of a global Cloud Computing industry in China

• India with its spectacular growth potential and the regulator trying to stimulate investment on the quality of its network, broadband and power grid capabilities

• Japan as the region’s most mature IT market, with a set of agile regulations and conditions that encourage Cloud Computing

• Singapore as the mature Cloud market with a differentiated Data protection policy CW Cheung, Consulting Director Asia-Pacific, Ovum

15.00 Contractual issues: The Cloud Grows Up• A Recap of the legal issues surrounding public cloud• Discussing the new generation of standard terms

and conditions – in favour of customers• Approaching Cloud offerings at every level of

application• Is a common legal and regulatory approach really

possible in the fragmented global cloud computing environment?Peter Bullock, Partner, Pinsent Masons

15.30 Afternoon Refreshments & Networking Break

Hong Kong Activity: Chinese knotting: explore this ancient Chinese folk art in which knots are tied to create intricate woven patterns and leave with an original souvenir from your experience at the event!

THE RELIABLE CLOUD

16.15 Using the cloud for an integrated internet protection & security framework: a case study from PLDT

• Discussing the challenges of the telco infrastructure landscape in the Philippines

• Presenting PLDT’s WeRoam PROTECT cloud service• How can a cloud solution for internet security

achieve a substantial increase in workforce productivity?

• Combining the internet security solution with a SaaS package solution Juan Victor “Jovy” Hernandez, Vice-President and Head for Enterprise Business, PLDT

16.45 PANEL: Building the most secure Cloud: Cloud security in an Asian context

• Identifying the key security risks associated with the use of services in the Cloud

• What are the main issues with Cloud Security in the major markets for Cloud in Asia?

• Debating the right way forward in tackling pivotal security and privacy concerns in the Cloud: • Data leakage upon up/download and between

cloud• Insecure or ineffective deletion of data• Isolation failure• Malicious activities by insiders and/or other

parties• Customer management interfaces• Data interception in transit

• Who are the right partners and what are the specific requirements when optimising your security framework for 1) Internal Cloud 2) Private Cloud 3) Public Cloud 4)Hybrid Cloud Fuller Yu, Vice President- Risk Management APAC, J.P. MorganLaurence Dean, Head of Infrastructure Consolidation, BTAntony Ma, Chairman, Hong Kong & Macau, Cloud Security AllianceAmrish Kacker, Partner, Analysys Mason

17.30 End of Conference


25+ TELCO CLOUD CASE STUDIES IN TWO DAYS!

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0800 Registration and Networking

0850 Organisers Introduction

0900 Chairman’s IntroductionMike Mudd, Managing Partner, Asia Policy Partners

Session 1 – Cloud Computing Approach – New Business Models

and Strategy

The global IT market is fast expanding to accommodate cloud computing. Developments to software and infrastructure are being made within many organisations, as the savings and flexibility of cloud becomes clearer. But what are the biggest challenges facing companies in the adoption process? And can cloud really be a model that works for all?

0910 Business Transformation through the Cloud: Fact or Fiction?• How the cloud computing industry

has evolved in the last 12 months• Assessing enterprise cloud

adoption rates across Asia• Is cloud computing still a good fit

for businesses of all sizes?Egidio Zarrella, Partner, KPMG in China

0955 Delivering Profitable Cloud Services• Exploring key trends in the

evolution of cloud services landscape and the market opportunities

• Delivering the building blocks for delivering profitable cloud services

• What are the customer approaches to profiting from the cloud

Senior Representative, Oracle

1025 Morning Break

1125 Panel: The CIO Panel• Security in the cloud• Who has successfully met the

challenge?• Does the cloud require new IT

skills?Moderator: Tony Reno, Regional Support Manager, Multimedia Solutions, Asia, Thomson ReutersTed Suen, Head of Information Technology / CIO, MTR Corporation Ltd (Hong Kong) Nigel Green, Head of Group Technology & Architecture, CLP Power Hon Kong Ltd

1200 Building for the Public Sector• Building a shared services model• How does public sector planning

relate to other global Governmental cloud schemes?

• Across the globe - New opportunities for emerging suppliers and SMEs

Senior Representative, HK Government

1230 Lunch

Session 2 – Solving the Mysteries Surrounding the Cloud

Cloud computing is everywhere, but every organisation is different having different demands and expectations. Whether you’re a start-up, SME or large-scale corporation, session 2 will help to solve the mysteries surrounding the cloud and provide the information and answers you need on the different aspects that can make cloud computing work for you.

1400 Google in the Cloud: The Future of Work• Better together• Anywhere you go• Always up to date and powered by

the webEric Yee, Head of Enterprise Sales - Greater China, Google Enterprise

1425 Afternoon Keynote: What Cloud Hosting Companies Are Not Telling You• Improving performance for the

same cost• It’s time to get the honest truth and

change your mindset• How to properly consume cloud

computingFor speaker updates please visit www.cloudworldseries.com/asia

1450 Dealing with the Rise of Big Data in your Organisation• Online overload or business

opportunity?• Data mining and using content as

analysis• Leveraging cloud to benefit from

big dataDaniel Cheah, Head – Technology, Manpower

1510 Agile Data Centre – Accelerate Business & ITSenior Repreentative, CA Technologies

1530 Afternoon Break

Session 3 –The Effectiveness of Information Security

Security and data protection are fundamental to every business and the biggest factors in the development of cloud computing. Discover what the current threats to your cloud are, and how to safeguard against them.

1630 Privacy in the Cloud – Securing your Investment• International privacy laws – how do

they affect you?• Is identity management immature?• A practical guide for global

executives lawyers and technologists

Dennis Lee, VP IT Governance & Control, Asia Pacific, Nomura International

1700 Panel: Legal Issues for Business Users• Legal pitfalls of virtualization• Control and ownership of data in

the cloud• Dealing with termination and other

practical issues• Data security compliance: a

customer or vendor responsibility? Moderator: Paul Haswell, Senior Associate, Pinsent MasonMark Parsons, Partner, Freshfields Bruckhaus Deringer LLPTobias Gondrom, Managing Director, Thames Stanley Ltd.Lim Shih Hsien, Executive Manager, Information Security, Hong Kong Jockey Club

1740 Chairman’s Closing Remarks

0800 Registration and Networking

0900 Chairman’s IntroductionRiad Hartani, ICT Expert, Actel Consulting

Session 1 – Reaching for the Clouds

With the industry changing so rapidly, there are still many pitfalls to avoid and trends to take advantage of. The opening session on day 2 will look at what they are, and the decisions you should make in the actual process of adopting cloud.

0910 How Cloud, Mobile & E-Commerce Will Drive IT and Business Success• Is the mobile cloud equipped for

e-commerce?• Can cloud technologies allow

Asian companies to leapfrog their counterparts in the US?

• Are internet security issues of greater concern to retailers than cloud?

Christopher Short, Head of Development, Passenger Services Sales & Distribution, Cathay Pacific Airways

0955 Running Business Applications in the Cloud - Creating a Roadmap for Success• New Paradigm Requires Change

(Licensing, Process, Planning)• Start Where You Are - It is an

Evolution!• Reduce risks and costs (regulatory,

license, process)Senior Representative, Flexera Software

1015 Morning Break

1125 Cloud Computing & Enterprise Architecture • Overview of the Association of

Enterprise Architects• Tackling common and uncommon

challenges with Enterprise Architecture

• Holistic understanding how enterprise architecture brings business value to cloud ecosystems

Dave Chen, Founder and Chairman of the Association of Enterprise Architects, Hong Kong Chapter

1200 Situational Adoption of Cloud Services• Applications in the Cloud• Decision Matrix• TO DOs when Cloud is out of the

pictureSidney Hui, Assistant General Manager - Group IT, HKR International Limited

1230 Lunch

Session 2 – Understanding the Complexities of Building Cloud

In an era of increasing data consumption, how do you build your cloud to scale? What assurances to major providers offer you and how do you retain control? This session will delve into the more technical aspects of building a future-proof cloud.

1400 Leveraging Amazon Web Services and Cloud Computing to deliver scalable, cost efficient websites and applications for enterprise workloads.Learn how many enterprises are taking advantage of the tremendous

innovations in cloud computing to handle unprecedented volumes of traffic, enormous user numbers and vast amounts of data, all at a fraction of the cost compared to traditional approaches. Combined with new found agility and amazingly low time to market, these are must-know best practices and techniques in the rapidly evolving and highly demanding enterprise IT landscape.Kingsley Wood, Head of Business Development, Asia Pacific, Amazon

1430 Afternoon Keynote: Preventing Unauthorised Employees from Accessing Sensitive Data• Nullifying unnecessary threat to

your data• The problem posed by privileged

accounts• How can the cloud path be

audited effectively? For speaker updates please visit www.cloudworldseries.com/asia

1515 Panel: The CTO Panel• How is cloud working with

legacy IT, from infrastructure to applications?

• Can cloud be governed and managed as effectively as traditional IT?

• The long game is the only gameFrancis Fung, CTO, Midland Realty Group Micky Lo, Head of Global Technology for Greater China & Taiwan, Deutsche Bank

1545 Afternoon Break

Session 3 – Cloud Computing and Tomorrow’s Enterprise

The final session of the conference will look at what the future holds in the cloud computing marketplace, in the short, medium and long term. Is cloud computing here to stay? And what are the major trends taking place in the industry? Can we expect a completely different landscape to today when we return for CCWF Asia 2013?

1630 The Next Big Thing in Social• A competitive advantage today,

a competitive imperative tomorrow

• Facebook, iPad and Twitter are the new consumer standards

• The future is here – what does it look like?For speaker updates please visit www.cloudworldseries.com/asia

1700 Panel: Embracing and empowering the Consumerization of IT• Creating a secure but mobile

workforce• Assessing the implications of

“bring your own device” policies• Analysing the pros and cons of

SaaS relianceDesmond Chan, Regional Service Manager – North APAC, Aon Asia PacificGerrit Bahlman, Director of Information Technology, The Hong Kong Polytechnic UniversityAndrew Milroy, Vice President, ICT Practice, Asia Pacific, Frost & Sullivan

1740 Chairman’s Closing Remarks

13th November: Business Models and the Current Marketplace

14th November: Deployment and Integration Strategies

PREVIEW OF THE ENTERPRISE STREAMFor the full enterprise agenda and speaker updates please visit www.cloudworldseries.com/asia!

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PARTNER ACCESSCentral to the success of this event is the core focus on meeting and deal making. Dedicated networking sessions from evening receptions, workshops, master classes and working groups are at the core of the conference’s programme for 2012. What is more, user-friendly meeting and exhibition facilities with designated public networking areas including Hong Kong Tourism Board supported activities like Chinese calligraphy and knotting. Joining these, our acclaimed 3 month open online networking tool ensures that you will be meeting and securing your business partners before, during and after the event.

The key to the global cloud market is that it’s accessible and attractive to all players across the value chain, from enterprises to infrastructure providers and telcos. Entry to all elements of this event is FREE for Operators and Enterprises, giving you a wide base of audience background to interact and network with!

We offer a wide variety of standard sponsorship packages designed to meet each of these objectives. These range from keynote Platinum sponsorship to hospitality based packages and exhibition stands.

For further details on sponsorship and exhibition opportunities, please contact Oliver Howard at [email protected] or call +44 (0)20 7017 7415

• Aircel ltd India • Adidas • Amazon • ANZ Bank • Asia Cloud Computing

Association • Banglalink • Barclays Bank • Bravo • BT • CA Technologies • Cable & Wireless • China Mobile

• Chong Hing Banking Corporation

• Chunghwa Telecom • CITIC Bank • CLP Power Hong Kong Ltd • CSL Ltd • CTI HKBN • Deutsche Bank • Dialog Telekom Axiata • FarEastone Communication

Co Ltd • Forrester Research • Forsythe International Inc

• GE Capital • Google • Guangzhou Research

Institute of China • Herbalife • Hewlett Packard • HK Airport • HK Mercantile Exchange Hong

Kong • Hong Kong Government • Hong Kong Hospital Authority • Hong Kong Jockey Club • HSBC

• Hutchison Global Communications Ltd

• ICBC • JP Morgan Chase • Kirkland & Ellis Intl LLP • KT • Kumaran System Pvt Ltd • Macao Water • Maxis Malaysia • Microsoft • Mobily • NTT Com Asia Ltd • OGCIO

• Omantel • OOCL • Oracle • Ovum • PCCW • Pinsent Masons • PricewaterhouseCoopers • PT. Telekomunikasi Indonesia

Public telecommunications Co Ltd

• SingTel • SK Telecom

THEY’VE BEEN HERE BEFORE! Our game-changing launch event attracted over 150 attendees from across the Continent. Some of the organisations joining us included:

EMPOWER YOUR BUSINESS @ CLOUD WORLD FORUM ASIA

FAQ: GET INVOLVED WHAT PARTICIPATION OPTIONS

DO YOU OFFER? The options are varied and very flexible from

Platinum Sponsorship to exhibitor space. We always try and tailor packages to suit a company’s objectives and budget. Contact [email protected] or call +44 (0)20 7017 7415 to discuss available packages.

I’M NEW TO THE EVENT. DO I GET ANY SORT OF ‘NEW BUSINESS DISCOUNT’?

We aim to build valuable long term relationships with as many new and existing stakeholders in the cloud market as possible. We offer packages to represent cost savings to both our long term collaborators and those new companies who are interested in taking part.

WHAT ARE THE ADVANTAGES OF SPONSORING VS. EXHIBITING?

In a nut shell: Opportunities to be positioned as thought leaders via presentations, huge levels of brand awareness and exposure, a Quantifiable and measurable increase in ROI

ENTRANCE

ENTERPRISE STREAM CONFERENCE ROOM

TELCO STREAM CONFERENCE ROOM

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Our online networking tool sets the scene for meeting and interacting with your peers from the moment you register until three months after the event!

Even on site during the event, it enables you to arrange those last minute meetings – while our onsite team are also happy to facilitate introductions with your potential partners and business leads. Our Linkedin group and Twitter communities are also firing up discussions on cloud while expanding with new experts every day of the year!

MEET

THEY’VE BEEN HERE BEFORE! Our game-changing launch event attracted over 150 attendees from across the Continent. Some of the organisations joining us included:

EMPOWER YOUR BUSINESS @ CLOUD WORLD FORUM ASIA

• Smart Cloud Technologies Co Ltd • SmarTone Vodafone • Societe Generale Asia Ltd • SoftLayer • South China Morning Post • St Teresa’s Hospital • Starhub • STC • Swiss Reinsurance Company • Taiwan Fixed Network Co Ltd • Telecom New Zealand • Telekom Brunei • Telkom Indonesia

• Telstra • Telstra International • Thomson Reuters • Times Warner • Towngas • Turner Broadcasting • Veolia Water • Verizon • VNPT • Vodafone • Volkswagen


HOST OPERATOR:Established in 1999, Hong Kong Broadband Network Limited, the wholly-owned subsidiary of City Telecom (H.K.) Limited, targets to develop its own network infrastructure with advanced technology to deliver various fixed telecom network services. Over the years, HKBN has invested over HK$3 billion in establishing its own network. Leveraging on the superior network built by optical fibre and CAT-5E high grade cables on Metro Ethernet IP technology, this

advanced network caters for “multi-play” applications - conglomerating broadband Internet access, telephony, fully-digitalized IP-TV and corporate data services in a single network. Currently, HKBN provides Broadband (symmetric 1000Mbps, 500Mbps, 100Mbps) Internet access, telephony and IP-TV services, with 1,240,000 subscriptions.

For details, please visit www.hkbn.net/2010/eng/en_index.html

GOLD SPONSORS:

Alcatel-Lucent is a long-trusted partner of service providers, enterprises and governments around the world. Alcatel-Lucent is a leading innovator in the field of

networking and communications technology, products and services. The company is home to Bell Labs, one of the world’s foremost research centers, responsible for breakthroughs that have shaped the networking and communications industry. The Alcatel-Lucent CloudBand ™ portfolio enables the carrier cloud by bringing together service provider infrastructure, operations, and network into a centrally managed carrier-grade cloud environment to deliver better performing cloud services while reducing cost and increasing profit margins. To learn more about Alcatel-Lucent, CloudBand, and the carrier cloud got to www.alcatel-lucent.com/cloud.

Only Oracle’s software and systems span the communications industry technology landscape – from

carrier-grade servers, storage and IT infrastructure, to mission-critical business and operational support systems and service delivery platforms; from business intelligence applications and retail point-of-sale solutions to the Java platform running on more than two billion mobile and handheld devices. Oracle helps 100 of the world’s top 100 service providers innovate and exploit new business models, build strong, profitable customer relationships, and streamline operations. For more information, visit www.oracle.com.

Flexera Software is the leading provider of strategic solutions for Application Usage Management. Flexera Software helps application producers and their

customers strategically manage application usage to achieve continuous compliance, optimised usage and maximised value. The producer and consumer communities have moved beyond just tactical tools for application administration to now seek strategic solutions for Application Usage Management. Flexera Software has grown to become a large and successful company—a solidly profitable, top 200 software company with over 80,000 customers and market leadership in installation, licensing, entitlement & compliance management, application readiness and software license optimisation.

SILVER SPONSORS:

Ciena is the network specialist. We collaborate with customers worldwide to unlock the strategic potential of their networks and fundamentally change the way they perform and compete. With focused innovation, Ciena

brings together the reliability and capacity of optical networking with the flexibility and economics of Ethernet, unified by a software suite that delivers the industry’s leading network automation. For more information, visit www.ciena.com

For more than a decade, Open-Xchange has been delivering innovative, cost-effective, open source collaboration alternatives for email, calendar, contacts and document management. The company is a pioneer in SaaS

(software as a service) and now a leading email and collaboration cloud application, which provides integration with social and business networks, as well as mobile access. Open-Xchange is used by the largest web host providers in the world, as well as on-premises by some 3,500 businesses, governments and educational institutions. Open-Xchange AG is a privately-held company headquartered in Nuremberg, Germany with offices in Olpe, Germany and Tarrytown, N.Y. For more information, visit http://www.open-xchange.com/

BRONZE SPONSORS:

CA Technologies (NASDAQ: CA) provides IT management solutions that help customers manage and secure complex IT environments to support agile business services. Organizations leverage CA Technologies software and

SaaS solutions to accelerate innovation, transform infrastructure and secure data and identities, from the data center to the cloud. Solutions from CA Technologies are the critical foundation for helping customers gain deep insight into and exceptional control over their complex, mixed IT environments. Our solutions enable customers to support changing business models at the right time, the right place, and from the best sources, and flexibly deliver IT services in the manner that best serves business needs. Our solutions and services are the foundational elements for the deep insight and exceptional control necessary to make the promise of flexible IT and agile business a reality. Learn more about CA Technologies at www.ca.com.

ESCAUX was founded in 2003 with the vision to radically change the way Unified Communication Services are created and delivered. The founders – Jordi Nelissen, Christophe Hendriks, Amaury Demilie and Etienne Saelens

– are tried and tested in telecoms and IT. Their joined experience, individual talents and clear vision allowed for a flying start. In 2008, Luxembourg-based BIP Investment Partners, decided to participate in ESCAUX’s capital, further contributing to the national and international expansion of the company.

S RSold Reserved

Price up until 7/09/12 Price after 7/09/12Vendors and Solution Providers2 day conference (1 stream only) $1799 $1999

2 day conference (1 stream) + Workshop $2498 $2698

Gold Pass - Entry to 2 streams $2499 $2699

Gold Pass Plus- Entry to 2 streams + Workshop $3198 $3398

OperatorsTelco Stream only Free Free

Enterprise stream $899.5 $999.5

Workshop Free Free

EnterprisesTelco Stream Free Free

Enterprise stream Free Free

2 day conference + Workshop Free Free

Booking Hotline: +44 (0)2070177483

[email protected]

Visit www.cloudworldseries.com/asia where you can also view our terms and conditions

3 EASY WAYS TO REGISTER

The Eaton Hotel Hong Kong (Eaton Smart)380 Nathan Road, Kowloon, Kowloon, Hong KongT (+852) 2782 1818 / F (+852) 2782 5563 Registered delegates will receive information on how to book their accommodation in our exclusive preferential conference rates.

OUR VENUE: To read our full terms and conditions please visit www.cloudworldseries.com/asia

CANCELLATION AND REFUNDS: Confirm your CANCELLATION in writing (letter or fax) before 29/10/2012 and receive a refund less a 10% + VAT service charge. Should you cancel between this date and 2/11/2012 then you will receive a refund less a 50% + VAT service charge. Regrettably, no refunds can be made for cancellations received less than one week prior to the conference. A substitute delegate is welcome at no extra charge.

DATA PROTECTION: The personal information shown on this form, and/or provided by you, will be held on a database and may be shared with other companies in the Informa Group in the UK and internationally. If you do not wish your details to be available to companies in the Informa Group please contact the Database Manager at the above address, Tel +44 (0)20 7017 7077, Fax +44 (0)20 7017 7828 or email: [email protected]. Occasionally your details may be obtained from, or made available to, external companies who wish to communicate with you offers related to your business activities. For address changes (or if you’d like to be removed from the database) please contact the database manager at the above address, Tel +44 (0)20 7017 7828 or email: [email protected] - quoting the reference number printed on the mailing label.

UNABLE TO ATTEND?

No need to miss out! You can purchase the online documents for only €US$499 + VAT. Call +44 (0) 20 7017 7483

If you want to join thought-leading speakers at the Summit please contact:For the Telco Stream:Georgios Kipouros

[email protected]+44 207 0177985

For the Enterprise Stream:Alex Sylvester

[email protected]+44 845 519 1230

For Sponsorship & Exhibition enquires please contact:If you want to maximise your visibility at the Summit please contact: Oliver Howard

[email protected]+44 207 0177415

If you are a journalist, photographer or blogger please contact: Chris Ward

[email protected] +44 845 519 1230

For when we’re not in the office:www.cloudworldseries.com/asia

The Asia Cloud Computing Association offers a very specific forum for stakeholders – hardware and software developers, carriers, enterprise users, policy makers and researchers – to collaborate on the requirements of the Asia market from within, with expertise born of local knowledge. As a collaborative forum, Asia Cloud will accelerate the

growth of the cloud market regionally by helping remove obstacles and leveraging opportunities. Alcatel-Lucent, AT&T, Cisco Systems, Citrix, Dimension Data, CITIC CPC, CloudGarage, EMC Corporation, Genetic Finance, Global Yellow Pages, Hong Kong Cyberport, Huawei, Microsoft, NetApp, Nokia Siemens Networks, PLDT/Smart, Rackspace, REACH (now Telstra International,) Telenor, TrustSphere and Verizon already have joined Asia Cloud, with many others poised to contribute.

The Hong Kong Software Industry Association brings together Hong Kong’s ICT Software specialists. To find out more about the association visit http://hksia.hk/

The MEF, as the defining body for Carrier Ethernet is a global industry alliance comprising more than 195 organizations including telecommunications service providers, cable MSOs, network equipment/software manufacturers, semiconductors vendors and testing

organizations. The MEF’s mission is to accelerate the worldwide adoption of Carrier-class Ethernet networks and services. The MEF develops Carrier Ethernet technical specifications and implementation agreements to promote interoperability and deployment of Carrier Ethernet worldwide. The MEF develops technical specifications and implementation agreements to promote interoperability and deployment of Carrier Ethernet worldwide. The MEF’s mission is to accelerate the worldwide adoption of Carrier-class Ethernet networks and services.

The Open Networking Foundation (ONF) is a nonprofit, mutually beneficial trade organization, founded by Deutsche Telekom, Facebook, Google, Microsoft, Verizon, and Yahoo! to improve networking through Software Defined Networking (SDN). The standards-setting and SDN-promotion

group was formed out of recognition that cloud computing will blur the distinctions between computers and networks. The initiative is meant to speed innovation through simple software changes in telecommunications networks, wireless networks, data centers and other networking areas. Member companies include many networking-equipment vendors, semiconductor companies, computer companies, software companies, startups, telecom service providers, hyperscale data-center operators, and enterprise users; a full list of members may be viewed on the organization’s membership page “https://www.opennetworking.org/membership/members”

GET IN TOUCH! OUR ASSOCIATION PARTNERS

Cathay Pacific Airways, the home carrier of Hong Kong and one of the world’s five star airlines, together with sister airline Dragonair, offers registered Cloud World Forum APAC exhibitors, buyers and travel companions an exclusive opportunity to enjoy great savings on flights to Hong Kong for the event.

Registered delegates and event partners will receive information on how to profit from this exclusive offer to enjoy special fares. In addition, delegates booking their flights online will enjoy 5% off on a wide spectrum of over 60 selected hotels in Hong Kong, Macau and Mainland China.

CLOUD SHOWPLACE:

OFFICIAL MEDIA PARTNER: MARKETING PARTNER:

OUR OFFICIAL AIRLINEMEDIA PARTNERS

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‘Telco Cloud’Meet 1500+ members!

April 23-24, 2013Johannesburg, South Africa

March 26-27, 2013Dubai, UAE

November 13-14, 2012Kong Kong

September 24-25 2013New York, USA

October 22-23, 2013Mumbai, India

November 14-15, 2012Cape Town, South Africa

15-17 April, 2013London, UK

June 26-27, 2013Olympia National Hall, London

October 16-18, 2012Amsterdam, The Netherlands

www.cloudworldseries.com

NOW IN IT’S 5TH YEAR!

August 27-28, 2013Sao Paulo, Brazil

10global locations

69%operator and

enterprise delegates

10,000high-level attendees

250+global exhibitors

Servingevery cornerof the cloudecosystem

Freeto attend for

enterpriseand telcos

79%of traditional

enterprise ICTexpenditure canshift to the cloud

Informa Telecoms& Media