Presentazione Atlantic Technologies Andrea Gattia CRM Solutions Manager

INSURANCE MARKETING AWARDS Il Premio dell’Eccellenza nel Marketing Assicurativo

Aiutare i nostri clienti a semplificare l’adozione della tecnologia, affinché diventi un reale strumento di innovazione e sviluppo del

business

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Mission

Atlantic Technologies

Locations Projects & Customers

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4

Consulting & Services Offering

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Social Revolution: I Social Network Sorpassano l’Email

Source: comScore, January 2011

250

500

750

1,000

11/06 5/07 11/07 5/08 11/08 5/09 11/09 5/10 11/10

Email Users

Social Users

Global Users (MM)

Inflection Point

5

0

20.0

6/06 9/0612/06 3/07 6/07 9/07 12/07 3/08 6/08 9/08 12/08 3/09 6/09 9/09 12/09 3/10 6/10 9/10 12/10 3/11

Per

cent of Online U

sage

Sources: Nielsen Wire, January, 2011.

Morgan Stanley Internet Mobile Report, December 2009

Top Internet Uses

22% of internet time is social.

Search

Social Revolution: Facebook sorpassa tutti

6

Facebook mobile users are 2X more active than desktop users.

facebook.com

Social Revolution: I nuovi Device cambiano come il cliente accede al Web

Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.

2007 2008 2009 2010 2011E 2012E 2013E 2014E

Annual Unit Shipments (MM)

Smartphones

Mobile PCs

0

1000

2000

Desktop

TabletsMobile

Desktop

7

e l’azienda? Clienti e dipendenti sono Social.

The Social Divide

Salesforce.com 8

Che cosa stanno dicendo

i vostri Clienti? 200 million tweets/day

1.5 billion Facebook posts/day

Billions of blogs & communities

Una potenziale fonte infinita di informazioni

Salesforce.com 9

Targeted

Marketing

Broker

Portals

Carrier-Agent

Collaboration

Claims & Risk

Analysis Back Office

Integration

Una relazione completa con i clienti

Employee & Channel

Social Networks Client Social Networks & Product Social Networks

Social Client Profile

Social

Networks

Multi-Channel

Sales &

Service

Policy

Management

Assicurazioni che stanno adottando il modello Cloud

Life & Annuities P&C Brokers

Salesforce.com 11

Scalabile Funziona su tutti i device

Aperto

No Hardware No Software

Veloce Upgrade automatici Paghi in base al reale utilizzo

Facile

Per le aziende di ogni dimensione Economico

Per tutti

I benefici del Cloud Computing

Salesforce.com 12

Atlantic Technologies S.p.A. Andrea Gattia CRM Solutions Manager email: agattia@atlantic-technologies.com