TRENDS SESSIONS

What women want

Segmentation in Mobile - Fabian Tilmant

Mobile usage: what women do, what women want, what women expect - Melanie Mc Cluskey

Mobile as a media: How to provide information, inspiration, social awareness & participation and entertainment to women segment - Carole Lamarque

Q&A, Conclusion & wrap-up: Fabian Tilmant and Olivier Beaujean

... in Mobile?

SEGMENTATION INMOBILE

Fabian Tilmant

Cleverwood

www.cleverwood.be/blog

+32486286190

WE ARE ALLDIFFERENT

© Ms. Abitibi

WE USE DIFFERENT KIND OF PHONES

© Chris Jordan

© Chris Jordan

prepaid

postpaid

WE HAVEDIFFERENT OPERATORS & TARIFF PLANS

AND USE DIFFERENT SERVICES

WE LOVE DIFFERENT BRANDS

WE LOVE DIFFERENT BRANDS

WE LOVE DIFFERENT BRANDS

WE LOVE DIFFERENT BRANDS

WE LOVE DIFFERENT BRANDS

BRANDNETWORKDEVICE

THAT’S WHY WE NEEDSEGMENTATION

USER

BRANDNETWORKDEVICE

USERSEGMENTATION

USER

SEXAGEMARITAL STATUSINCOME LEVELMEDIA CONSUMPTIONWORKING SITUATIONHOUSEHOLD COMPOSITIONBELIEFSHOBBIES

BRANDNETWORKDEVICE

DEVICESEGMENTATION

USER

TECHNOLOGYGPS, MMS, 3G, Bluetooth…

INTERFACEScreen size, Touch screen, compass, accelerometer…

SERVICESPictures upload, (micro)blogging tool, maps…

BRANDNETWORKDEVICE

NETWORKSEGMENTATION

USER

TARIFF PLANPrepaid, Postpaid, Automatic reload…

MOBILE OPERATOR NETWORK CAPABILITIESMMS, 3G, Location Based Services…

LOCATIONRoaming, Low network zones…

BRANDNETWORKDEVICE

BRANDSEGMENTATION

USER

BRAND PROMISEBRAND VALUESBRAND IMAGEBRAND CULTUREBRAND PERSONALITYBRAND PRODUCT/SERVICE OFFERINGBRAND PRICINGBRAND TARGET GROUPBRAND COMPETITIVE LANDSCAPEBRAND RELATIONSHIPS

TRENDS SESSIONS

What women want

Segmentation in Mobile - Fabian Tilmant

Mobile usage: what women do, what women want, what women expect - Melanie Mc Cluskey

Mobile as a media: How to provide information, inspiration, social awareness & participation and entertainment to women segment - Carole Lamarque

Q&A, Conclusion & wrap-up: Fabian Tilmant and Olivier Beaujean

... in Mobile?

BRANDNETWORKDEVICE

BRANDS AND USERS NEED TO HAVE ANEW DEAL

USER

USER ATTENTIONUSER ENGAGEMENT

PERCEIVED VALUE

INTERACTIVITY

BRANDED UTILITY

Contact

us

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