Example of Brands

Classification of Brands

1. According to ownershipA. Manufacturer's Brand

Ex. Magnolia Ice Cream

B. Distributor's or middlemen's brand Ex. Milanos shoes by SM

2. According to extent of geographic coverageA. National Brand

Ex. Apple

B. Private brandEx. Starbucks Coffee

3. According to use by owner of brandA. Primary Brand

Ex. Samsung

B. Secondary BrandEx. China beauty products

4. According to the number of products name brandsA. Individual or separate brand

Ex. Vaseline by Unilever for its hair, face and skin care products

B. Family or blanket brandEx. Del Monte is a brand of processed foods and beverages primarily canned vegetables, fruit and tomato products.