Cisco Systems Inc.- Promoting Small Medium Business Development through the Strategic Use of ICT

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

ENTREPRENEURSHIP EMPOWERMENT SYMPOSIUM

Pia AultDirector, Strategy & Business DevelopmentCisco Emerging Markets

Nov 7, 2010

Cisco Entrepreneur Institute


Global Warming or Education?

How do we bridge the GAP between education & employment?

How do we embrace creativity & imagination while instilling a 21st century ‘global’ model?

This becomes the platform for Entrepreneurship!

Youth unemployment (16-24 yr) >20 in GCC

We must encourage & reward Entrepreneurship to ensure our youth is not left behind

The use of Technology plays a key role in how students learn and build skills


A World in Transition

Source: Connecting Cities: Achieving Sustainability Through Innovation Nicola Villa and Wolfgang Wagener, Cisco IBSG

50% of world population urban by 2008, 60% by 2030

500M people urbanized in next five years

100 new cities with 1M residents by 2025

Trillions of dollars in stimulus for infrastructure worldwide

Villages moving from agriculture to industry-based


Cables + Broadband = Bandwidth

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5Source: Forrester Research

2001 20062002 2003 2004 2005 2008 2009 20102007

300 million connected devices

The Internet Of “Things”

14 billion connected devices

Everything is connected – cars, buildings, hospitals, schools, government


Investing in people, education and tools

To ensure the employers get what they need (Human Capitol) -

The Social / Political environment must embrace Entrepreneurship & free thinking

Innovation must be supported by government

Innovation & Technology will be the foundation of alternative and distance learning – not traditional 4 yr institutional learning methods

Investment into Broadband and basic infrastructure is necessary to accomplish this


Entrepreneurship as growth engine

Entrepreneurship is increasingly being examined as the engine of new growth around the world

Every economy in the world has four major resources: Land, Labor, Capital and Entrepreneurship

Without support of small enterprises, emerging economies will continue to lag behind developed world

To flourish, entrepreneurs need an economic environment that encourages private property and free markets

Legislators and other leaders who create economic policies should strive to encourage the innovation and risk taking of entrepreneurs


Entrepreneurship as change agent

40 % of the world's population is under 20 years of age

Over 1 billion people are between the ages of 15 and 25

As enablers of ICT-facilitated development and as social entrepreneurs who want to make a difference in the world, empowered youth can be a potent force for change

To unleash youth potential in creating change for themselves and for society, a multiple focus on ICT, learning and entrepreneurial skills development is required


Many examples of successful use of ICT in developing countries

Challenges around sustainability

Enable poor to exploit technology to solve top problems

People solve problems, not technology

Critical to empower citizens and engage in “public-private-people partnerships”

Note: The tin shack shown here houses a shop in Mukuru Kiaba. This slum is the site of one of six pilot pasha centers in Nairobi


Example of ICT Approaches: “Bottom-up“ Getting Kenya Connected

Kangundo: small town of 10,000 in Kenya Cash-strapped 60% unemployment Youth crime 35 miles away from Nairobi but poor road

conditions make travel prohibitive

Blossom World Provide ready source of vital information to

Kenyans in education, vocational training, health knowledge, and government services

First of six pilot "pasha centers" 3,500 centers across Kenya over 3 years

“Pasha" means "to inform" in Swahili


A Digital Nation of Connected Digital VillagesWith Pasha Centres at the heart and no citizen more than xkm from connectivity

As communities connect so the network effect enables innovative ecosystems to develop

BashiriGavaPasha


John Chambers, President and CEO

Working with local public and private sector organizations, Cisco’s mission is to help communities and nations harness the power of entrepreneurship for economic and social prosperity

Increase jobs in local countries Increase success rate of new entrepreneurial

ventures Increase competitive advantage of entrepreneurs Help grow and sustain economic growth in

communities where Cisco does business

Increase Jobs and Success

Helps Entrepreneurs

Innovate

Helps Entrepreneurs

Compete

Sustain Economic Growth

The Cisco Entrepreneur Institute: Fostering Entrepreneurship Around the Globe


Partnership Makes it Work

Government NGO

Citizens Business


Key Takeaway: Enabling Environment is Critical

Product

Partnerships: Public—Private—People

People

Gender & Disadvantaged Group Sensitive

Grassroots Empowerment

Investment

Accessibility & Affordability

Education and Skills Development

Partnerships

Services

Infrastructure & Connectivity

Local Content & Services
