Circular Economy Designed and Powered by Cradle to Cradle - #BcorpSummit16

THE FIRST EUROPEAN B CORP SUMMER SUMMITA celebration for People Using Business as a Force for Good

#BcorpSummit16

Construcia / Eco Intelligent Growth - Ignasi CubinaCircular Economy Designed and Powered by Cradle to Cradle

©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.

Circular Economy designedand powered by Cradle to Cradle®

Ignasi Cubiñá, CEO EcoIntelligentGrowth

Cradle to Cradle is a registered mark of MBDC, LLC


A little bit of background…

2005

MBDC* utiliza la marca para indicar los avances en el Diseño Cradle to Cradle

2002

Publicación de “Cradle to Cradle Remaking theWay We Make Things”

2010

Fundación del Cradle to Cradle Products InnovationInstitute

2012

• Creación del Panel de Estándares de Certificación

• Formación de más asesores• Lanzamiento de la v3.0

Publicación del informe de investigación para la European Commission 'The Potential for Substituting Manpower for Energy', Walter Stahel co‐authored with Genevieve Reday

1976

Fundación de la Ellen MacArthur Foundation

• Lanzamiento del informe de McKinsey para EMF: “Towards the Circular Economy”


Circular Economy: constant flow+concentration of NUTRIENTS, energy and water

4 p

Principles

Waste = Food (biological or technical cycle)

Diversity = Advantage

Energy Æ Renewables (in any of its forms)

Think in systems


W. McDonough


Cradle to Cradle®

design frameworkenergy

materials

life

Presentation ©2016 William McDonough. All rights reserved. No reproduction without written consent. Cradle to Cradle is a registered mark of MBDC, LLC


“…re-couplingmaterials and growth…”,W. McDonough


Challenge / Opportunity

WRAP is to partner with the KTN, Wuppertal Institute, ERP UK Ltd, and EARN for a new, EU LIFE funded project. The project, Critical Raw Material Closed Loop Recovery (‘CRM Recovery’), will explore commercial opportunities for harvesting critical raw materials and precious metals including gold, silver and platinum group metals, from everyday unwanted electronic products and will be the first-of-its-kind to link collection methods with recovery success.



Retained Ownership=Retained ValueW. Stahel

Product of/as Service_Technical Nutrients


Towards “servitization”…

DES

IGN

FO

R R

ECO

VERY

TEC

HN

ICA

L N

UTR

IEN

TS


C2C®: design for Circular Economy

REGENERATIVE BY DESIGN

REPAIR/ UPDATE / REUSE

DES

IGN

FO

R R

ECO

VERY

TEC

HN

ICA

L N

UTR

IEN

TS

Active Disassembly

The inner workings of 'The Realist', with vacuum fixings. © Agency of Design

Herman Miller, Mirra chair, C2C CertifiedTM Silver


Product of Consumption_Biological Nutrients


Cascade of Nutrients

TOWARD A PRODUCT OF SERVICE

RECOVER/ REUSE/ COMPOST

DES

IGN

FO

R R

ECO

VERY

BIO

LOG

ICA

L N

UTR

IEN

TS

Earthcolors®, by Archroma: colorants for textiles with traceability system


Design for Use Cycle

Source: WMD+P inspired on the concept develop by Stewart Brand


VALLEYLive, work, play


VALLEYLive, work, play


Oportunidades


C2C® materials for the Circular Economy


Innovation


ECOR® panels


Verosol® EnviroScreen®

EnviroScreen Optimum G3 is a metallised polyester blind, woven in a characteristic screen like construction which combines a limited openness factor with an excellent view through.EnviroScreen Optimum is suitable for roller blinds and panel tracks. And is designed to be anti-microbial and 100% recyclable.ENVIROSCREEN G3 802 and ENVIROSCREEN G3 805


Vertisol® Planet / EcoPlanet®

PLANET and ECOPLANET FR are plain, semi translucent fabrics for roller and vertical blinds. They are compliant with the most strict flame retardancy standards M1 and B1. The fabrics reduce ambient reverberation by their sound absorbing properties.A square meter of PLANET FR is made respectively of 6 thrown away bottles. Recycled polyester yarns are regular quality yarns with characteristics equal to the ones produced with virgin raw materials.Planet FR (in all colors: Black, LightGrey, White, Ivory, Walnut, Midnight Storm),EcoPlanet FR (in all colors: White, Ivory, Pearl, Bronze, Silver, Ebony)


FAIR YARN 2/28

FAIR YARN 2/34FAIR YARN 2/48

Hilos de cashmerede Mongolia, hilados y teñidos de en Italia

Hilos de cashmerede Mongolia, hilados y teñidos de en Italia


Graphenstone®

1ª pintura certificada en nivel Gold del mundo.

1ª pintura certificada en nivel Gold del mundo.


Solidgraphen®


Let’s talk about it…