“A subscription based service offering for watching

movies in local multiplex & theaters near you”

S p e n d L e s s & S e e M o r e

Strictly Private & Confidential1

By: Vishesh Dalal

visheshdalal@hotmail.com

(m) 9833374280

(a) Mumbai, India

Basic Assumption:Membership Fee: INR1,000 ; Average Subscription Fee: INR 1,250 ;Average Ticket Cost: INR 275; Average Views: 4 to 5 movies per month/per member; Average Movies released per month: 10 Movies (Bollywood 1)

0.03%

2.94%

5.88%

8.82%

0.01%

0.55%

1.10%

1.65%

Year 1

Year 2

Year 3

Year 4

Market Penetration

Urban Cities - India Mumbai

Rs. 1,527,485

Rs. 1,254,512

Rs. 1,216,550

-Rs. 1,043,576

Rs. 96,832,726

Rs. 79,786,953

Rs. 15,406,255

Rs. 639,519

Rs. 274,676,395

Rs. 224,306,716

Rs. 27,850,088

Rs. 22,519,592

Rs. 448,530,717

Rs. 368,826,479

Rs. 34,577,174

Rs. 45,127,064

Total Sales

Total Cost of Sales

Total Operating Cost

EBITDA

Year 4 Year 3 Year 2 Year 1

Year 1,

100 Year 2,

10000

Year 3,

20000

Year 4,

30000

Financial – Projections

Operating Cost – Year 1

Payroll, 38%

Sales and

Marketing,

0%

Depreciation,

0%Leased

Equipment,

11%Utilities, 3%Insurance, 0%

Office Rent,

23%

Payroll

taxes, 11%

Audits, 4%

Payment

Processing

Charges, 2%Others,

8%

Note:Here Payroll does not include founders salary. It’s purely identified for teams(2 operations + 1 technical) salary.

Sales & marketing cost is zero for first year as our target for year 1 is only 100 users (testing phase).

Rs. 500,000

Rs. 300,000

Rs. 150,000

Rs. 150,000

Rs. 100,000

Rs. 50,000 Rs. 36,000

Rs. 30,588

Start-up Cost

Legal -

Company

Registratio

n, Rs.

130,000

Website,

Rs. 350,000

Mobile

App, Rs.

300,000

CRM, Rs.

300,000

Start-up Expense

Legal – Company

Registration

Rs. 1,30,000

Web development w/

Payment gateway

Rs. 3,50,000

Mobile App

Development

Rs. 3,00,000

Customer

Management system

Rs. 3,00,000

Total Start-up Expenses Rs. 10,80,000

Note:Total start-up cost is Rs. 10,80,000. Website & App development cost includes all hosting, design & integration cost.

Why CRM? All business rules will be defined in CRM system which will govern approval/rejection of card payment for members.

Seed Capital UtilizationLooking for Seed Capital of INR 3 million in exchange of equity.

What is Other Cost? During our discussion with multiplex companies, they hinted about security deposits to do business with them. This is generally a good practice , as this will prevent CINEPASS from new competition.

Other

Cost, Rs.

603,448

Start-up

Cost, Rs.

1,080,000

Operating

Cost, Rs.

1,316,552

23%

35%

42%