Chris de Vaney Chief Architect, National Systems Group

Chris de Vaney

Chief Architect, National Systems Group

News Limited

Linking Strategy, Program Management and Architecture at the Enterprise Level

3

Overview

Architecture

Project Management

Where it all meets

Agenda

4

News in Context

News Corporation Assets of US$55 billion / Revenues US$24 billion

Top 5 Media Company globally

20th Century Fox, BskyB, The Times, Sky Italia, Fox TV

News Limited in Australia Largest newspaper publisher (70% market share)

120 Brands & Titles, including The Australian, Daily Telegraph, Manly Daily, MX, realestate.com, carsguide.com, careerone.comFoxtel, NRL, Fox Studios, Fox Sports, Harper Collins……

20 Operating Divisions, distributed geographically and operationally

13,000 Employees

5

Strategy, Architecture and Projects Group

This group covers the establishment, governance and management of the IT strategy, program management and architecture (applications and infrastructure) for News Limited.

Provides overall strategic direction for enterprise wide architecture

Establishes and governs national standards for Project Management and Architecture

Manages the overall IT program of work for News

Supports Solution Centres, National Infrastructure and Online Services with overall IT architecture direction.

6

Gartner View – Integration of Disciplines

Strategy

Project Management

OfficeArchitecture

IT Portfolio Management

7

Media Sales &

Pre-Press

Our Mandate

• Cross “silo” planning and delivery functions working across all national IT functions

Infrastructure CirculationCRM, Contact Centre &

Marketing

Online Services

ERP & Mainframe

National IT Functions/Solution Centres

Busin

ess D

eliv

ery

Bu

sin

ess D

ivis

ion

s

(Su

pp

ort a

nd

O

pera

tion

s)

Project Management

Enterprise Architecture

Strategy

8

Architecture

9

Enterprise Architecture - Mandate

Enterprise Architecture covers the establishment, governance and management of the application, information, integration and technology architecture for News Limited.

Provides leadership and is accountable for developing and managing the IT architecture at all levels

Integration of business, process, application, information, solution, infrastructure and integration architectures across News Ltd.

10

What is Architecture ?

Enterprise Architecture“the city plan”

System Architecture “the building design”

BusinessStrategy

IT Strategic BluePrint

BusinessOpportunity

TechnologyAvailability

ITArchitecture

- Applications- Data- Integration- Technology

Planning

Design andDelivery

Ent

erp

rise

wid

e fo

cus

Pro

ject

foc

us

Strategy

Business Operating Environmentand IT Infrastructure

IT Solutions

Enterprise Architecture

Transition Plan

BusinessArchitecture

- Processes- Information- People- Locations

Architecture covers Business and IT Architectures, providing the “city plan” for “building projects”

11

Enterprise Architecture – Scope

• Ensuring that application architecture conforms to

IT strategic blueprints and aligns with corporate

objectives

• Ensure that data architecture conforms to the

enterprise strategy and corporate models

• Alignment of technology and business strategy

across the organisation to reduce complexity and

Total Cost of Ownership

• Alignment between architecture team, program

management group and solution centre groups

Outcomes

• Maintain and publish our reference architecture

• Define current, transition and future business and

IT architecture for News

• Define the mapping from current to future

architecture

• Plan the application portfolio and utilise our

existing technology platforms, systems and

processes for new purposes

• Create “fit for purpose” strategies for meeting our

enterprise architectural objectives

• Custodian of the enterprise architecture portfolios

and repository

• Link program management and architecture

Responsibilities

12

Architecture Roles

Chief Architect Owns the IT strategy roadmap, architecture practice management & education, chairs the Architecture

Council and represents Australia to the News global architecture council.

Enterprise Architects (4) Business Architect – Owns the business strategy & end-to-end business process models

Application Architect – Owns the Application Portfolio & Roadmap (also Integration)

Information Architect – Owns the Enterprise and Domain data models

Technology Architect – Owns the SOE, Infrastructure Portfolio & Roadmap

Domain Architects (9) Specialists in key domains – CRM, Print Operations, Digital Media, Content Management, etc.

Solution Architects (40) Responsible for architecture within projects and programs

Deliver design artefacts to projects within the framework of the PMO methodology

Liaise with Enterprise & Domain architects

13

Enterprise Architecture Time Line 2005-2009

5 Year Transition

Plan

Executive Prioritisation

Transition Planning

Workshops

Define IT Strategic Blueprint

Ongoing Planning and Prioritisation

Who

National and Division IT Leadership Team

Business Leadership Team

IT Solution Centre Manager

Architecture Group

IT Solution Centre Managers

Architecture Group

Business Executives

CIO and IT Directors


Business Change Managers

Architecture Group


Business Change Managers

Architecture Group

Our aim is to align IT understanding with business drivers before we execute

• Agree principles• Identify key

changes• Establish

infrastructure• Align IT

organisation

• Validated current and future architecture

• Identify business drivers

• Outline high level plans

• Consolidated current and future architecture

• Develop overall high level transition waves

• Agree on future direction

• Sign off on high level scope and transition sequence

• Refine transition waves and steps

• Map transition functions by division

• Identify dependencies

• Prioritise projects• Launch projects• Ongoing

alignment of projects with business drivers

Business Workshops

14

Enterprise Architecture – Application Roadmap

FY2005 FY2006 FY2007 FY2008

Fina

nce

& H

RM

edia

Sal

es

Enablement

Onl

ine

Subscription, Circulation, Distribution

ODS Strategy

DW R1 – NA Reporting

EAI Data Integration Strategy

EAI Backboneestablished (VAX,

Siebel, JDE, Fujitsu)

FutureState

FY2009++

AR Scoping/Strategy

Siebel 7 Upgrade

AR NewsNet

Siebel 7 capabilityAwareness / scoping

Data MigrationPlatform R1



Data MgmtPolicies

Data QualityMetrics

DW R3 –AGAR ADVOL

Data Warehouse

R3

Migrate DTTo SS

Archive SystemUpgrade

Mainframe PayrollTurned off

MembershipMgmt Strategy

NAB - GC

Gosford NAS

Fujitsu NewsprintTurned off

Fujitsu ARTurned off

Fuj RemittanceTurned off

Customer DataIntegrity

Eloyalty / Telephony upgrade

NA Campaigns Reqts & HL Design

Workforce Mgmt

Field SalesModel Pilot

Field Salesstrategy

Customer Analytics

Connect IntegrateNewsagent

Multimedia Deployment

National subsRollout 1A,1B

NewsPix &Image Library

Archive

Genera Newsnet &

OLAB

Genera Site CNG

Genera QNP,

QST, GCB

Genera HWT

& HOB

CC & Media Sales Reporting

OLAB R2

Alpha AdvTurned off

Fujitsu CircsTurned off

MapInfo replace

Combined Subs& Circ system

National Distribution System

Alpha Circ, Dist Turned off

Digital RightsMgmt

Multimedia Strategy Vignette 7

News.com.auNetwork

Redesign

NI Technical Integration

With News Ltd

Fujitsu SubsTurned off

Circulationreporting

Alpha SubscriptionTurned off

Subscription Reporting

National SubsR3, 4

CirculationSystem

Solution Outline

Enterprise GL

Genera Nat BuildScoping

MapInfo replacementscoping

Siebel 6 EAI Enablement

AR CNG

Payroll QNP, Gold Coast, Quest

Payroll Cairns Post, Townsville

Payroll NWN

Implement QNPNewsprint

Single CustomerView strategy

OLAB R5

Image/Workflowstrategy

AR Rest

OLAB R3

OLAB R4

Privacy System

CRM, CC’s & Marketing

Siebel 6 De- Configuration

OLAB Rel 1Site 2

CarsguideUpgrade

CareerOne (C1)Re- Launch

EAI Process Integration

Strategy (SOA)

AMC EAI Backboneestablished

EAI Competency Centre Operations

EAI Competency Centre Rel. 3

EAI Workflow, Portal, SOA (Project Based)

Distribution Strategy

CarsguideUpgrade

Print salesLead generation

Local trades& services new

Site launch

C1Upgrade

T & SOnline to Print

CarsguideOnline to print

Genera News Mags

Genera NAM

Genera NAS

Genera NAA

NA ReportingUpgrade Phase 1

Genera NAP

Customer ODS

T & SUpgrade

NI Infrastructure Upgrade

NA Campaigns Prototype

NA Campaigns Build & Implement

NA MelbourneContact Centre

NA Adelaide

NA ReportingUpgrade Phase 2

Solution Release 1

Solution Release 2

Solution Release 3

Solution Release 4

Solution Release 5

Solution Release 6

National SubsCRM

integration

Subs EAI Enablement

Digital Asset Mgmnt Pilot

DAM Strategy

Doc Mgmnt Pilot

Privacy SystemR2

Doc WarehouseStrategy

BPM Framework

NA Perth

Field SalesRollout Complete

MembershipMgmt Rollout

NA NationalKnowledge base

Genera Site NWN

AR HWTAR QNP

OLAB Rel 1PST

Fujitsu AdvTurned off

Genera PST

Infrastructure

Classified AdvGenera Scoping

Genera CP & TB

ESB ServicesFor NA-M

ESB ServicesFor AR ESB Services

Genera NewsNet

ESB ServicesGenera non- NewsNet

ESB ServicesFor Subs

QST into QNP

CP system into TB

Genera NAB

Genera ADL

Genera LDR

& GEE

Registration Implementation

DistributionImplementation C1

Online to Print

Online to Print Strategy

ESB ServicesOLAB R2

ESB ServicesOLAB R3

ESB ServicesOnline R2

ESB ServicesOnline R1

Technical remediation for NWN GL and AR

Technical remediation for NI and News magazines

Version 3 draft 12/10/2006

EAI Competency Centre Rel.2

NA Arch Review

AR Build V1AR V2 scoping AR Build V2 Deploy AR v2 to

national instance

Network Get Well

Single Desktop & Server SOE

New Oracle Platform

Active Directory

Single Desktop & Server SOE

(Pilot)

Genera NewsNet Pilot

Alpha AR Turned off

AR LDR

National CircSystem rollout

AR NWN

Payroll RolloutComplete

Media Sales FPD system

Cyber$ell – GeneraIntegration

DW R2 –NA Reporting

DW R4 – Genera Reporting

DW R5

DW R6

DW R7

Status Key: Completed Ongoing Planned Dropped

15

Project Management Office

16

Project Management - Mandate

The Program Management Group manages the overall IT program of work for News Ltd. This group is responsible for:

Setting standards and methodologies for the efficient delivery of programs and projects to the organisation

Building project management capability to support project managers in News Ltd

Implementing project portfolio management processes to support business and IT alignment of strategic objectives

Managing the project pipeline and support resource planning

Managing and supporting the delivery of all capital program across national and divisional IT areas

Providing project mangers to lead projects in accordance with the project delivery methodology (integration, scope, time, cost, quality, people, communications and risk) to ensure the highest level of business success

17

Program Management – Key Initiatives

Implement a standard project management methodology

Apply standard templates, tools and procedures to projects

Description

Portfolio Management

Building Capability

Project Governance

Testing Strategy

Methodology & Principles

Forum to prioritise and select projects against opportunities, risks & resources

Monthly executive review, prioritisation and direction

Single consolidated view of project status reporting

Delivery project management training

Implement methods and tools to support project managers

Consistency in project governance structures

Functional steering committees and project control groups

Escalate issues/risks in time for corrective action

Consistent reporting format at every governance level

Implement a standard testing methodology for all projects

To standardise test planning and estimation for projects

To standardise resource planning and allocation of test resources

Key Initiative

18

Methodology & Principles

Program Management Office Portal

Project Budget Status

X $500k

Y $700k

Z $250k

AA $440k

Last Updated:

Proj Project / Comment

Code Program Name LastReport

ThisReport Bus Case Scope

Deliverables

Schedule Resourcing Budget Risk

GM 2Gemini - Gemini Support & Closure of current versions

1.Alan Calder2.Stephen Hollings3.Murray Kraa 29-Mar-04 30-Nov-04 76% 77% OK OK OK OK OK OK OK

03. and 10.12.04 No reported change in progress26.11.04 No reported change in progress 19.11.04: Siebel still working on patch for bug in .310 release.

TBA

TBAMurray K

GM 4aSiebel 7 UpgradeScoping Only

1. Alan Calder2. John Pittard3. Murray Kraa 26-Apr-04 30-Nov-04 65% 100% OK OK OK OK OK OK OK

10.12.04 Project proposed to be closed. Proposal needs to be discussed.03.12.04: MK/AC reviewing BearingPoint documents with a view to building PID for next stage. Subprojects running to provide input into

TBA

TBAMurray K

GM50National Subscriptions

1. Mark Bruer2. Olivia Takats3. Stewart Kirk 01-Mar-04 31-Mar-06 44% TBD OK 3 3 1 2 2 2

10.01.05 BRS signed off by the Business. Scope is locked down, and in Change Control mode.Re-baseline of schedule yet to be agreed upon by Business.

TBA

TBAPaul M 10.01.05

GM51NWN Interim Subscriptions System Implementation

1. Mark Bruer2. Mark Weston3. Stewart Kirk 21-Jul-04 16-Oct-04 99% 99% OK OK OK OK OK OK OK

22.10.04: Project Implementation Successful. PIR to be completed. Operational Handover complete.15.10.04: All pre-go live activity successfully completed. Steering committee agreed for start

(39)Mod Prob Success19Sep04

Michael B

GM5NewsAdvantage Telephony Routing ELoyalty Suite Upgrade Phase 1

1. Stephen Hollings2. Jill Jetson3. Murray Kraa 01-Nov-04 31-Aug-05 25% 28% OK OK OK OK OK OK OK

10.01.05 Project scope signedoff by PSG.Scope Change requests raised and approved by PSG with minimal impact to project budget and timeline17.12.04 Project scope continued review-

(39)Mod Prob Success19Sep04

Glen B 10.01.05

61NewsAdvantage Melbourne Implementation

1. Stephen Hollings2. Alan Calder3. Paul Housiaux 01-Aug-04 30-Sep-06 TBD TBD OK OK OK 3 OK OK 3

17/12/04: Project initiation complete; most activity sheduled for 2005 and leading into 2006.building construction (noted as 18%) the project is still in planning phases

TBA

TBAPhil O'B

Media Sales

GM-3Online Ad Booking

1. Stephen Hollings2. Alan Calder3. Gary Mckenzie 01-Aug-03 TBD 32% TBD 2 2 2 1 1 2 1

10.01.05: Project Manager starting today, report expected next week.17.12.04: Project Manager appointed, Status report expected next week.10.12.04 New project manager to be

Arthur D 10.01.05

7Connect JV

1. Mark Bruer2. TBA3. David Mitchell 01-Nov-03 15-Dec-04 95% 97% OK OK OK 3 3 OK 3

10.01.05: Development on all Adelaide requirements completed and ready for UAT next week. 17.12.04: Development on all Adelaide requirements completed and ready for UAT

TBA

TBAMargaret L 10.01.05

40 Mainframe Job Submission

1. Alan Calder2. TBA3. David Mitchell

01-Feb-04 28-Feb-05 60% 65% OK OK OK 3 OK OK OK

10.01.05: No change - Testing progressing.17.12.04: Testing in progress - as expected this has generated required development. 10.12.04: Break-FixThe replacement of Roscoe (a CA product) that

TBA

TBARoger H 10.01.05

60 News Machine Stabilisation

1. Alan Calder2. TBA3. David Mitchell 19-Jul-04 19-Apr-05 55% 65% OK OK OK OK OK OK OK

10.01.05: No change, milestone 3 UAT in still progress.17.12.04: Milestone completion dates revised, over-all project completion date should not be affected.

TBA

TBARoger H 10.01.05

9 Privacy Systems Rollout

1. Stephen Hollings2. Craig Watt3. David Mitchell 15-Apr-04 15-Apr-05 46% 43% OK OK 3 3 3 OK OK

10.01.05: Due to a lack of business resources, QNP roll-out has been put on hold. Data collection now commencing for Adelaide. 17.12.04: Awaiting NWN feedback on enhancements to extraction; QNP data

TBA

TBAMarissa L 10.01.05

RED: Critical BLUE: Problem Yellow : Some Issues White: OK

10-Jan-05Projects Highlight Report

% Complete Last Health Check Date / Score

Project Manager

----------------------------- Current Status ------------------------------Last

Updated

Circulation

1. Executive2. Senior User3. IT Owner

Start Date

Finish Date

Gemini

Mainframe

News Machine Stabilisation

Privacy

Project Reporting

Budgets& Plans

Project Control Register

O

I

Lo

wH

igh

Differentiators Low Hanging Fruit

IRIS Migration Gold Coast to NA

NA Melbourne

NA – Adelaide (post 06/05)

Local Search – Roadmap and Implement.

Siebel 6/7

Accounts Receivable

Siebel Financials

Circulation Scoping

Cyber$ell – Classifieds HWT/Leader

Digital Asset Mngt.

Membership Mgmt

Financials (JDE)

Add Server – Make Good

Editorial Feed – Make Good

App/Classified Feed Upgrade

Media Sales – Display

SUBS

Vignette

*Image

Workflow

Strategy*

Mainframe Risk Mitigation

Optus Churn

Network ‘Get Well’

User Interface – SOE

Connect JV

Network Sec. Maintenance Rep

orting/Data Strat.

NI Integration – DMZ

Unix Host Replacement.

Carsguide Development. Review and Implementation of C1

Dev. & Implement Test Strategy

ALCAMAI

Eloyalty Migration

PD & PDR (Implement.)

IT Recharge Model

Merge Metro/Community IT Grps

IT Tool Set Strat, - Achitect. & Framework

Complete PMO Setup

NA Reporting Systems

Migrate Gosford to NA

Sales Force Initial Implement

Mainframe Job Submission

Press Site Systems

Solution Centre Structure

Genesis System Merge

Genesis DR Solution

National Project Register

*Data/Information Architecture*

Workforce Management

NI Tier Upgrade

NI Network Integration Architecture

Data Admin Strategy

Multi-media Strategy

Systems Support

Dogs Building Blocks


Program Dashboard

CAPEX & PID register

Program Control Register

QA: Healthchecks & PIR

Resource Management

Dependencies & Milestones

Scope Management

Deliverables

Issue & Risk Register

Methodology

19

PMO Methodology

20

PMO Methodology – Solution Outline

21

PMO Methodology – Solution Delivery

22

Integrating PMO and Architecture – Increasing Project Success Ratios

23


Application Portfolio

All current applications (c. 230) with details of functions provided, application interfaces &dependencies, OS & platform dependencies, instances hosted, lifecycle status, etc.

Maintained in DB with updates on a monthly basis. Reports & documents generated & placed in PMO portal

Project Portfolio

All projects underway and planned for the current + next 4 financial years (c. 35 current/180 planned)

Maintained in DB with updates on a weekly basis. Project artefacts, reports & documents available from the PMO portal.

Integration Portfolio

All application services & integrations current in the Enterprise Service Bus environment or registered by projects. (c 1200)

Infrastructure Portfolio

Records all Computers, Networks, Operating Systems, etc. current in the News environment or planned in the next 3 financial years.

24

Where it all comes together….

Architecture and PMO manage towards the strategy

Architecture deeply integrated in PMO Methodology

Enterprise components, models, patterns, etc. are mandated deliverables in project artefacts where required in key areas

All project solutions are subject to architecture review

Solution Architecture deliverables subsumed within the PMO methodology

PMO acts as conduit for Architecture referrals

PM council raises issues requiring EA team involvement

Architecture reports changes and issues to the PM council

PMO tracks activities and issues across all tracks

25

Benefits

Architecture and PMO Alignment

Single point of reference for projects

Single understanding of both strategic and tactical directions

Change control across the enterprise

Keeping the Strategy relevant

Common understanding of the business strategy & needs

Able to track the strategy against the real-world picture

Easy to identify and control strategy change

We can Plan Strategically and Deliver Tactically

Iterative delivery on long-term projects

Higher potential for re-use of common technology solutions across projects

More effective use of enterprise data and integration architectures across projects

Projects now share integration points at the enterprise level – 1st move towards SOA

26

Experience

Enterprise Architecture needs to be closely aligned with project solution architectures

Explicit mappings from enterprise to solution artefacts

EA “cherry-pick” key technology solutions evolving in project space

Portfolio Management – It’s not just projects anymore

Application, Project and Infrastructure portfolios need to be kept synchronized

PMO needs to own the project methodology

Management and conformance are absolutely necessary

Architecture needs its own artefacts managed in the methodology framework

Strategy will change – be prepared to manage and control it

Annexe

28

Where we fit in

Divisional IT National InfrastructureNational Systems Online Services

This role manages software development, configuration and support for National systems. Provides leadership and direction for News Ltd on the future use of applications that will assist in providing a competitive advantage. Under the overall direction of the Director Strategy, Architecture and Projects, provides application-specific input to the overall strategic architecture for News Limited.

This role is the key link between the divisions and National IT groups. The Divisional IT groups will operate as part of both the News Ltd National IT team and the local BU management team. They will have prime accountability for E2E delivery of national projects into their BU plus accountability for projects which are agreed to be constrained to a single BU. They will manage the delivery of IT services to their BU (via local and national IT), ensuring delivery meets business SLAs and commercial expectations.

This role covers the design and delivery of ‘online’ products and services for both News Interactive and other News Ltd divisions. OS will operate as part of both the News Ltd National IT team and News Interactive. They will design and deliver ‘online’ solutions within the overall architecture established for News Limited. They will work closely with both the National Systems Group and National Infrastructure Group to establish an ‘online’ architecture for News Ltd. They will provide leadership and direction on the future use of ‘online’ technologies and platforms.

This role includes establishing and overseeing the voice, data and infrastructure architecture and standards for News Limited. This network and infrastructure architecture will support the overall IT architecture developed by the Director Strategy, Architecture and Projects. Develop, implement, operate and support national telecommunications networks and platforms. Manage the performance and service delivery of national infrastructure service providers to ensure services levels are achieved and commercial terms met. Negotiate and manage contracts with external suppliers ensuring SLAs and commercial terms are met.

This area covers the establishment, governance and management of the IT strategy, program management and architecture (applications and infrastructure) for News Limited. Provides overall strategic direction for enterprise wide architecture Establishes and governs national standards for Project Management and Architecture Manages the overall IT program of work for News Supports Solution Centres, National Infrastructure and Online Services with overall IT architecture direction.

This area covers the establishment, governance and management of the IT strategy, program management and architecture (applications and infrastructure) for News Limited. Provides overall strategic direction for enterprise wide architecture Establishes and governs national standards for Project Management and Architecture Manages the overall IT program of work for News Supports Solution Centres, National Infrastructure and Online Services with overall IT architecture direction.

Strategy, Architecture and

Projects

29

The Program Management Group manages the overall IT program of work for News Ltd. This group is responsible to deliver:• Set standards and methodologies for the efficient running of programs and projects to the organisation. • Build project management capability to support project managers in News Ltd• Implement project portfolio management processes to support business and IT alignment of strategic objectives.• To manage the project pipeline and resource planning• Manage and support the delivery of all capital program across all national and divisional IT areas by establishing, • Provide project mangers to lead projects in accordance with the project delivery methodology (integration, scope, time, cost, quality, people, communications and risk) to ensure the highest level of business success.

Enterprise Architecture - Mandate

Strategy Program Management

Data and Information Architecture

This group covers the establishment and management of the national IT strategy as well as national and divisional IT plans. It defines the approach, process, standards and manages the ongoing IT planning process for News Limited. It also sets standards and manages the internal processes used by IT. Translation of organizational strategy into portfolio of executable programs.

IntegrationArchitecture

This role covers the establishment, governance and management of the enterprise architecture (applications and infrastructure) for News Limited. This group will provide strong leadership and is accountable to develop and managing the entire IT architecture and integration of process, data / information, solution, infrastructure and integration architectures across News Ltd. This group will develop and promote the enterprise architecture, principles, processes and standards and perform research for technology solutions, guidelines, and best practices; function as an advisor regarding architecture governance and compliance across the enterprise.

This role covers the definition and implementation of a enterprise data architecture and strategy. Covers the establishment of critical data management methods and capabilities that will support the business strategies and IT technology transformation/integration strategies. Provides advisory based services to projects. Establishes common data standards, tools and models. Works with the application and integration architectures to ensure a holistic view of the enterprise architecture.

Enterprise Architecture covers the establishment,

governance and management of the application, data and integration architecture for News Limited.

Provides leadership and is accountable for developing and managing the entire architecture


Enterprise Architecture covers the establishment,

governance and management of the application, data and integration architecture for News Limited.

Provides leadership and is accountable for developing and managing the entire architecture


ApplicationArchitecture

30

Enterprise Architecture – Application Future State

New Media

Editorial Production Advertising

Finance

Administration

Business ArchitectureFuture State - Level 2

Drawing name: FutureFilename: Business Architecture - Current & Future State v17.2.vsdDocument Type: Enterprise ArchitectureStatus: Draft

Pre-Press Readers/Circulation

Digital Asset ManagementCustomer Relationship Management Management

Graphics

Photos

Text

Web

Sub-editing

Backbench

QA Process

Content Creation Production

Normal

Wire

Normal

Wire

DesignReporting

Digital Asset Management

Customer Relationship Management

Management Workforce Management

Press ControlMonitoring

Newsprint Usage

Configure Press

Create Plates

Control Colour

Manage Ink

Newsprint Supply

Spare parts &maintenance

Page Reception

Press Sites

Paper Assembly Truck Loading

Distribution

Production Control

QA ProcessReporting

Distribution Area Walkers Payments

Suburban Distribution

Inserts

Manage Supplies

Delivery AgentInteractions/

Communications

Manage Returns

Manage Routes &Distribution

Pricing

Circulation Billing

Payments

Reporting

ContractManagement

ManageNewsagents

Fixed Assets

Petty Cash Employee Expense AP

GLPurchasingInventory

Management

Financials

Payments &Remittanceprocessing

Credit ControlStatementGeneration

Sundry ARDebtors AR

Statement archive

Document Management

Reports Archive

Budgeting,Forecasting &Consolidation

Reporting

Analysis

HR Payroll Security BuildingsOffice Services Reporting Fleet ManagementTravel &

AccommodationManagement

Retail Shop Fronts Legal

Ad Billing

ContractManagement/

Rebates

Reporting

Inserts

Classified/ Display



Campaign Strategy

News Medianet

Promotions

Features

Trade Marketing

Marketing

Page Transmission

QA Process

Comp. Assembly &Tracking

Page Layout

Material Collection

Pagination

Internal/ External

Page Creation

Electronic PageImaging

Reporting

Newspaper &Education

Marketing

SubscriptionsNewsagent/Circulation

Pre-Press

Pre-Press

Pre-Press


Marketing

Campaign StrategyCampaignExecution


Sales ForceAutomation

IdentityManagement

New BusinessStrategies



Librarian WorkflowRights

Management

Cro

ss-P

illar

Funct

ions

Busi

nes

s Pill

ars

Products & Offers

Manage DeliveryAgent Territory

Reporting

SubscriptionsBilling

Legend

Manage resourcesManageInteractions

RetrievalStorage

Manage customers

Ad Booking

Pricing

Credit Control

Ad Build

Campaign Strategy

Promotions

Campaignexecution

Events/Sponsorship

ManageSubscriptions

Reporting

Campaignexecution



Copy Chasing


Classfied AdDelivery

Newsagent Orders

Telemarketing /Campaigning

IncentiveManagement

Monitoring &Reporting

InventoryMaintenance

Purchasing

NewsPrint


All groups

PortalsOnline Media

Masthead WebsitesWholesale/

Consumer contentre-sale

Hosting ofNews LtdWebsites

Advertisingpublishing

Classified AdTaking

Management ofoutsourced sites

Editorial Subscriptions

PhotoEnhancement

Editorial Inserts

CustomerRelationshipManagement

PillarFunction

BusinessPillar

Cross-PillarFunction


Document Management

Document Management

Document Management

Document Management

DocumentManagement

Analysis

Integrated Analysis

Integrated Analysis

Integrated Analysis

31

This role covers the establishment, governance and management of the application architecture for News Limited. To provide strong leadership and be accountable for developing and managing the entire application architecture and integration of process, data / information, solution, infrastructure and integration architectures across News Ltd.

This group covers the establishment and management of the national IT strategy as well as national and divisional IT plans. It defines the approach, process, standards and manages the ongoing IT planning process for News Limited. It also sets standards and manages the internal processes used by IT. Translation of organizational strategy into portfolio of executable programs.

This role covers the definition and implementation of a enterprise data architecture and strategy. Covers the establishment of critical data management methods and capabilities that will support the business strategies and IT technology transformation/integration strategies. Provides advisory based services to projects. Establishes common data standards, tools and models. Works with the application and integration architectures to ensure a holistic view of the enterprise architecture.

Program Management - Mandate

Strategy ApplicationArchitecture

Data and Information Architecture

This role covers the establishment, governance and management of the application architecture for News Limited. To provide strong leadership and be accountable for developing and managing the entire application architecture and integration of process, data / information, solution, infrastructure and integration architectures across News Ltd.

IntegrationArchitecture

The Program Management Group manages the overall IT program of work for News Ltd. This group is responsible to deliver: Set standards and methodologies for the efficient delivery of programs and projects to the organisation Build project management capability to support project managers in News Ltd Implement project portfolio management processes to support business and IT alignment of strategic objectives To manage the project pipeline and support resource planning Manage and support the delivery of all capital program across national and divisional IT areas Provide project mangers to lead projects in accordance with the project delivery methodology (integration, scope, time, cost, quality, people, communications and risk) to ensure the highest level of business success

The Program Management Group manages the overall IT program of work for News Ltd. This group is responsible to deliver: Set standards and methodologies for the efficient delivery of programs and projects to the organisation Build project management capability to support project managers in News Ltd Implement project portfolio management processes to support business and IT alignment of strategic objectives To manage the project pipeline and support resource planning Manage and support the delivery of all capital program across national and divisional IT areas Provide project mangers to lead projects in accordance with the project delivery methodology (integration, scope, time, cost, quality, people, communications and risk) to ensure the highest level of business success

Program Management

32

Portfolio Management - a framework to prioritise projects by balancing tradeoffs against business opportunity, risks and resources

Project PipelineProject Prioritisation Matrix

Ease of Implementation

O

I

Lo

wH

igh Differentiators Low Hanging Fruit

Complex Simple

Migration Gold Coast to NA

NA Melbourne

Siebel 6/7

Accounts Receivable

Circulation Scoping

Editorial Feed – Make Good

Media Sales – Display

SUBS

Mainframe Risk Mitigation

Optus Churn

Inventory Asset Mngt System

Suburban and Regional Websites

*Data/Information Architecture*


Newsource Library Tools Upgrade

Dogs Building Blocks

MEL/HWT

SYD/NWN

BRIS/NT

SA/WA

Good Idea

DefinitionScope,

Requirements

& Planning

Conduct RFP & select vendor

Prepare Business

Case

Seeking Endorse

ment

Months (Typically)

3 2 1

Bu

sin

ess

Ch

ang

e M

gr,

So

luti

on

C

entr

e M

gr,

PM

O

Bu

sin

ess

Sp

on

sor,

CIO

, IT

D

irec

tors

Endorsed Project

passed to PMO

Project Name

$?k, $?k, Owner

Project Name

$?k, $?k, Owner

Project Name

$?k, $?k, Owner

Bu

sin

ess

Sp

on

sor,

CIO

, IT

D

irec

tors

Project Name

$?k, $?k, Owner

4

3. Scope, Requireme

nts and Planning

4. Prepare Business

Case

ProjectStart

Good Idea Definition

Approval to develop Business

Case

Approval to issue Request For

Proposal (RFP)

Approval to commence

project

3b. Conduct RFP & Select Vendor

2. Approval Gate

1

3a. Approval Gate

2

5. Approval Gate

3

Skip to step 4 if solution forms part of existing IT architecture.

Idea Definition & DevelopmentApproval &

PrioritisationFeasibility Study - Business Case & Project Estimates

1. The Process

2. The Tools

The Framework Process

• Capture the business needs

• Align IT and business delivery priorities

• Develop business cases

• Resolve project conflicts and dependencies

• Manage the integrated program view