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Choosing Brand Elements to Build Brand Equity
Choosing an Ecommerce Partner: How to Succeed
CHOOSING BRAND ELEMENTS TO BUILD BRAND · PDF fileCriteria for Choosing Brand Elements Memorable: Easily Recognized, Easily Recalled Meaningful: Descriptive, Persuasive Likable: Fun
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Choosing Brand Elements to Build Brand Equity · Choosing Brand Elements to Build Brand Equity ... packaging colors implies luxury, ... recognize the brand Packaging is considered
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CHOOSING BRAND ELEMENTS TO BUILD BRAND …...CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Brand Elements: PREVIEW Brand Elements (a.k.a. Brand Identities) –are those trademark-able
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