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April 8, 2011 at 12pm MDT Presenter: Michael Eagar

Choosing the right domain for your internet business 04 08 11 v8

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Michael Eagar, Internet Entrepreneur , goes over the proper tactics in choosing a Domain for your Internet Business

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Page 1: Choosing the right domain for your internet business 04 08 11 v8

April 8, 2011 at 12pm MDT

Presenter: Michael Eagar

Page 2: Choosing the right domain for your internet business 04 08 11 v8

Michael Eagar – Internet Entrepreneur

◦ Internet Entrepreneur Building & Consulting Internet Businesses for

6 years

Founder at Utah Labs

Founder at Young Entrepreneurs

◦ Background

Extensive experience as an entrepreneur, manager and consultant for various internet start-up ventures. Most recently Michael was Chief Operations Officer at OrangeSoda.com. Today Michael specializes in creating internet businesses.

Page 3: Choosing the right domain for your internet business 04 08 11 v8

Overview

Domain Basics

Evaluating Domains

Domains & SEO

Best Practices

6 Simple Steps to Choosing

Review

My Commitment

Questions

Page 4: Choosing the right domain for your internet business 04 08 11 v8

Domain Basics

Page 5: Choosing the right domain for your internet business 04 08 11 v8

www.domainname.com

www = subdomain

domainname = the domain name

.com = the extension

Page 6: Choosing the right domain for your internet business 04 08 11 v8

Evaluating Domains

Page 8: Choosing the right domain for your internet business 04 08 11 v8

Domains & SEO

Page 9: Choosing the right domain for your internet business 04 08 11 v8

Keyword rich domains

Local or national consideration

Type-in traffic

(exact match)

Blacklisted (spammed)?

Page 10: Choosing the right domain for your internet business 04 08 11 v8

Domain Best Practices

Page 11: Choosing the right domain for your internet business 04 08 11 v8

Shorter is better

Easy to remember

Avoid dashes, underscores

Avoid hard to spell words

Meaning is clear

Make sure you love it

Avoid numbers or digits

Availability

Page 12: Choosing the right domain for your internet business 04 08 11 v8

Stick with .com

Commercial appeal

Keyword rich?

Protect your brand with multiple extensions

Purchase domain for x years

Research variations of words (thesaurus)

Page 13: Choosing the right domain for your internet business 04 08 11 v8

Never let someone else buy your domain

Avoid copyright infringement

Choose a reliable domain registrar

Use automatic renewals

Page 14: Choosing the right domain for your internet business 04 08 11 v8

6 Simple Steps

Page 15: Choosing the right domain for your internet business 04 08 11 v8

What is the core purpose of the website:

A company?

A product?

Information?

Page 16: Choosing the right domain for your internet business 04 08 11 v8

Start with 1 or 2 words that sum up your website purpose

Go to Google’s kewyord tool

Get lots of ideas

Page 19: Choosing the right domain for your internet business 04 08 11 v8

Go to google.com first and do a search

Try to go directly to the website

Then go to domaintools.com

Then go to godaddy and be prepared to buy if it is available!

Page 20: Choosing the right domain for your internet business 04 08 11 v8

Buy the domain for 2 years or more

Set domain to autorenew

Consider privacy of your domain

Make sure your contact information is what you want (right the 1st time)

Page 21: Choosing the right domain for your internet business 04 08 11 v8

Overview

Domain Basics

Evaluating Domains

Domains & SEO

Best Practices

6 Simple Steps to Choosing

Review

My Commitment

Questions

Page 22: Choosing the right domain for your internet business 04 08 11 v8

Who is going to be there for you?

Who can you count on for advice

Page 23: Choosing the right domain for your internet business 04 08 11 v8

Mentor

48 hour business setup

Includes: Website, Domain,

Hosting, Phone #, Email, Social Media Accounts, Analytics, SEO Video Trainings, Social Media Training, Sales & Marketing Strategy, etc.

$8000 Coaching Program

$600 - (Today Only!)

Page 24: Choosing the right domain for your internet business 04 08 11 v8

Starting at $100/mo.

Best Quality / Best Price

80%+ of all websites have Top 10 rankings in less than 3 months

Link Building Service

Page 25: Choosing the right domain for your internet business 04 08 11 v8

Thank You!