Lifestyle is expressed in both work and leisure

behavior patterns and (on an individual basis) in

activities, attitudes, interests, opinions, values,

and allocation of income. It also reflects people's

self image or self concept; the way they see

themselves and believe they are seen by the

others. Lifestyle is a composite of motivations,

needs, and wants and is influenced by factors

such as culture, family, reference groups, and

social class. The analysis of consumer life styles

(called psychographics) is an important factor in

determining how consumers make their purchase

decisions.

choicemediagroup supplies national

display and digital advertising sales

development for national

Canadian Lifestyle magazines.

Sponsored features, special events and

social media are key reach applications for

our rewarding campaigns.

1. PMB Readership remains constant

2. Big or small, magazines are wanted. They

reach and fulfill the personal needs and

passions of its readers in every niche.

3. Readership is strong across all demos,

reaching Canadians in virtually every life

phase

4. Magazines lead when measuring the ad

impact of various media relative to time

spent (divide a medium’s influence by the

share of time spent with that medium). The

ratio for magazines is more than two times

that of TV and Internet.

5. Consumers rate magazines highly based on

how likely they are to pay attention to

advertising messages in various media.

Auto Health Homes Marine Travel

6 Issues | 48,000 copies

For the Automotive

style in your Life.

Auto

6 issues | 82,000 copies

Canada's Health,

Fitness and Lifestyle

Magazine

Health

6 issues | 75,000 copies

Canada’s LARGEST

Building, Renovating,

Decorating &

Landscaping Magazine

Homes

6 issues | 67,000 copies

Canada’s premier

power boating

lifestyle magazine

Marine

6 issues | 103,000 copies

Dream

destinations

you can’t put

down.

Travel

Poker Run and Rendez-vous Events is a SPECTICULE on the water event for the entire Family! Get behind Power Boating Canada as they

sponsor a Prostrate Canada Event – RUN THE WAVE.

OptiMYz comes to life with OptiMYz Live Health Expos, the most entertaining and interactive series of health, fitness and lifestyle shows in Canada –

largest in attendance and content!

We offer the custom cover program that features

you and your business on the front and back

cover and two additional pages inside the

magazine (minimum order 1,000) and the

compliments program that has no minimum and

can be ordered online.

Essential guides for your getaway

vacation.

INSIGHTFUL WRITING,

BRILLIANT PHOTOGRAPHY,

AND DETAILED INFORMATION

ON TRAVEL TO THESE

PREMIER DESTINATIONS.