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Presentation for the behavioral psychology economics Thaler’s and Sunsteins’ book: Nudge Choice Architecture in Behavioral Economics
Citation preview
Oh dear! I am going to need help choosing!
Henri Cartier-Bresson:
Albert C
amus, P
aris, 1
947
Henri Cartier-Bresson:
Albert C
amus, P
aris, 1
947
How do we respond to them?
Richard Thaler
in·con·gru·ent adj ˌin-/kən-ˈgrü-ən(t)s/
a : not harmonious : incompatible
b : not conforming : disagreeing
c : inconsistent within itself
RED YELLOW BLUE GREEN BLACK
PINK ORANGE BROWN GRAY PURPLE
GREEN RED BLACK BLUE YELLOW
PURPLE GRAY PINK ORANGE BROWN
RED
RED
RED
RED
Photo credit: Martians demand "IFIC" Beech-Nut Gum, 1958 and Alfred E. Neuman
Photo credit: Martians demand "IFIC" Beech-Nut Gum, 1958 and Alfred E. Neuman
Donald Norman's The Design of Everyday Things.
Choice architecture
Photo Credit: Franz Clement. Wikipedia.de
A well designed
system is as
forgiving as
possible
R ecord
E valuate
C ompare
A lternative
P rices
Structure complex choices
Incentives
http://aspiringeconomist.com/index.php/2009/01
/25/libertarian-paternalism/
http://www.slideshare.net/miloskravcik/how-can-behavioral-
and-cognitive-psychology-inform-design-of-learning-experiences
http://www.popcenter.org/library/reading/PDFs/ReasoningCrim
inal/04_feeney.pdf
http://www.freakonomics.com/2008/04/15/from-push-
to-nudge-a-qa-with-the-authors-of-the-latter/#more-2493
http://www.jnd.org/GoodDesign.html