China Mobile Payment Industry Report (2014-2018), Market Prospect and Investment Strategy Planning

In an oversupply economy, the key to success is that the enterprise can firmly lock and capture it in when the demand has not yet been formed. Successful companies will often devote a lifetime of effort and resources to search the current industry demands, potential demands and new demands!

With the growing competition in mobile payment industry, merger integration and capital operation of large mobile payment enterprises are becoming more frequent. More emphasis is focused on market research for excellent domestic mobile payment companies, especially on the overall development trends of global mobile payment industry, development and innovation of models of similar foreign and domestic companies, the industrial development environment and in-depth study of the purchasers. Because of this, a large number of outstanding domestic mobile payment brands have risen rapidly, becoming leaders in the industry!

This report is based on long-term market tracking information by Forward Intelligence on mobile payment industry. It adopts international SCP scientific analysis models and analyses comprehensively and accurately the structure from the overall height of the industry for you. This report mainly analyzes background of mobile payment industry; development status and overall trends of global mobile payment industry; experience of development of mobile payment industry of representative nations; the development status quo and production and operation of Chinese mobile payment industry; the current market environment and competition of Chinese mobile payment industry; Chinese mobile payment industry's core technology; main application areas of mobile payment; characteristics of mobile payment users’ consumption behavior; operation of mobile payment market leaders; development trends of mobile payment industry and future prospects. Meanwhile, based on first-hand market data of the whole industry in the past five years, it can allow you to fully and accurately grasp market trends and development trends of mobile payment industry.

The greatest feature of this report is forward-looking and timeliness. Based on the development path of the industry and years of practical experience, it makes careful analysis and prediction of the future development trends of mobile payment industry. It is a rare quality for related mobile operators, payment service providers, application and equipment providers, system integrators, merchants and investment companies to accurately understand the latest developments in mobile payment industry, grasp market opportunities, make the right business decisions and clear corporate directions. It is also a heavyweight report and the industry's first on the comprehensive systematic analysis of upstream and downstream of the industry and key enterprises of the industry.

This report will help related mobile operators, payment service providers, application and equipment providers, system integrators, merchants and investment companies accurately understand the latest developments of the mobile payment industry and early detect blank points of mobile payment industry market, opportunities, growth and profitability points ...... it

will help prospectively grasp unmet market demands and trends of mobile payment industry and become a good advantage for sustainable development, effectively avoid the investment risks from mobile payment industry, more efficiently consolidate or expand appropriate strategic target markets, and firmly grasp the initiative authority in market competition.

During the writing process, the report is supported by the National Economic Information Center, the National Bureau of Statistics, the International Institute of Information, Ministry of Commerce of China, Tsinghua University Library, Market and Economy Research Institute of the State Council’s Development Research Center and other institutions. We express our special thanks!

Pls note: This report includes a lot of market data, especially enterprise ranking data, it is for business reference purposes only, we hope corporate advertising clients do not use it for advertisement ranking comparison. Otherwise, all the consequences caused, Forward Business will not bear!Special Notes: Neglection of some subtle signs of dramatic changes in the external environment and untimely update the strategic decisions with environmental changes can lead to loss of competitive advantages. Truly successful enterprises (organizations), consciously or unconsciously, will do scientific analysis of the external environment and thus formulate crucial and scientific business strategies! Qianzhan sincerely wishes every ambitious enterprise can develop a high-quality business decisions and continue to achieve success!

Qianzhan Industry Research Institute Mobile Payment Industry Research Group

Chapter 1: Analysis of development environment of China mobile payment industry 1.1 the main categories of mobile payment 1.1.1 classification by business scenarios of mobile payment 1.1.2 classification by operation models of mobile payment 1.1.3 classification by access methods of mobile payment 1.1.4 classification by business models of mobile payment 1.2 drivers for mobile payment industry 1.2.1 drivers for mobile payment market 1 analysis of online shopping market 2 analysis of changes of users’ payment habits 1.2.2 drivers for mobile payment policies1 technology standards for mobile payment 2 license issuance of mobile payment 1.2.3 drivers of mobile payment technology1 updates of mobile payment technology 2 analysis of advantages and disadvantages of mobile payment technology1.2.4 drivers for mobile payment infrastructure 1 payment network construction

2 POS terminal construction1.3 policy environment of mobile payment industry 1.3.1 analysis of regulators of the mobile payment industry 1 MIIT policies2 CBRC policies1.3.2 policy of support of "Twelfth Five Year Plan" 1.3.3 other related policies for mobile payment industry 1.3.4 the impact of mobile payment standard on the industry1.3.5 the impact of license issuance on the industry1 situation of third-party payment license issuance2 influence of third-party payment license issuanceChapter 2: Analysis of development of the global mobile payment industry2.1 analysis of the global mobile payment industry2.1.1 status quo of market of global mobile payment industry1 analysis of global market scale2 status quo of regional industrial development3 situation of competition and acquisition of industry chain4 analysis of global investment merger 2.1.2 trends of layout of global mobile payment giants 1 layout progress of Apple 2 layout progress of Google Inc.3 layout progress of ISIS Company2.1.3 forecast of market of global mobile payment industry2.2 analysis of development of Japan's mobile payment industry2.2.1 analysis of sharing models of Japan's mobile payment industry2.2.2 competition of Japan's mobile payment industry2.2.3 development status quo of Japan's mobile payment industry2.2.4 analysis of operators of Japan's mobile payment industry2.2.5 development trends of Japan's mobile payment industry2.2.6 experience of Japan to develop mobile payment industry2.3 analysis of development of South Korean mobile payment industry2.3.1 background factors of South Korean mobile payment industry2.3.2 analysis of implementation methods of South Korean mobile payment industry2.3.3 policy environment of South Korean mobile payment industry2.3.4 development status quo of South Korean mobile payment industry2.3.5 analysis of operators of South Korean mobile payment industry2.3.6 development models of South Korean mobile payment industry2.3.7 experience of South Korean to develop its mobile payment industry2.4 analysis of development of European mobile payment industry 2.4.1 analysis of basis of development of European mobile payment industry2.4.2 research on European consumers' willingness on mobile payment2.4.3 policy environment of European mobile payment industry2.4.4 development status quo of European mobile payment industry2.4.5 analysis of operators of European mobile payment industry

2.5 analysis of development of the American mobile payment industry 2.5.1 development course of the American mobile payment industry2.5.2 analysis of implementation methods of the American mobile payment industry2.5.3 research on American consumers' willingness on mobile payment2.5.4 development status quo of the American mobile payment industry2.5.5 analysis of operators of the American mobile payment industry2.5.6 characteristics of development of the American mobile payment industry2.6 reference of global mobile payment industry to China 2.6.1 analysis of ways of government support 2.6.2 analysis of strategic positioning 2.6.3 analysis of market positioning 2.6.4 analysis of control of the industry chain

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