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Chewing Gum Redesign by The Cutters Team

Chewing Gum Redesign

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This is a project prepared for Reframing Problems Exercise that is a part of Crash Course Creativity. It is our free work on how we can see chewing gum and build its value. We strongly support all initiatives in the world that lead to recycling of chewing gums and saving our planet from all types of dangerous waste.

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Page 1: Chewing Gum Redesign

Chewing Gum Redesign by The Cutters Team

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Chewing Gums might be in different

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Colours, Flavours

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One thing is obvious: Lots of us like chewing gums :)

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So where is chewing gum problem/opportunity?

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Of course chewing gum can be useful in lot of ways...

- can remove food remains from between your teeth

- make your breath is fresh! - can help us to place posters on walls - can replace your broken tooth - children can use it as a plasticine - you can be naughty and stuck it to the

stool :)

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But chewing gums = lots of waste Image Source: Wired.com

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So the challenge is...

How to re-use it?

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Our idea is to offer Chewing Gum Waste Boxes like Waste Boxes for used batteries

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These can be small or bigger boxes

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That you can place at home, shops, restaurants, trains and on every bin in your city

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They can have special links to Facebook Community - People who want chewing gums to be reused

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The idea is to collect all chewing gums waste

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Transfer them to special centers and re-use gum in new products (Source: GS1)

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We just want to protect our environment from dangerous waste and save our planet :)

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While working on this concept we found something a little bit similar in UK so:

•  we support these ideas •  we think that Chewing Gum Waste Boxes

should be given Children in Schools •  these boxes should be visible everywhere

We need such initiatives (like GUMDROP or GUMMYBINS) to educate people about environmental responsibility