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The most profitable and visionary companies understand the importance of gathering data to make knowledgeable business decisions and to gain competitive advantage. The trend towards enterprise DIY research is helping market research professionals gather insights faster, cheaper, and better. This session will highlight the ROI of using real-time insights by leveraging cross-enterprise solutions to make better, more timely business decisions.
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Disruptive Shifts in Market Research Technology
Ryan Smith, CEO, Qualtrics
95/100 Top Business Schools – 1,300 Universities
Over 5,000 Clients
Over 1 Billion Surveys Sent in 2012
What are People Doing?
Big Data: The Most Important Data is the Data You Don’t Have
Cross Platform Integration
Still Early in the Game
