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CHASE 2009 presentation from Steve Cast of Redbourn Business Systems. This presenatation looks at technologies that fundraiser's could live without, couldn't live without, should live without and possible wouldn't want to live without.
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CHASE 2009Technologies For
Fundraisers24th February 2008
CHASE 2009Technologies For
Fundraisers24th February 2008
© Steve CastRedbourn Business Systems Limited
© Steve CastRedbourn Business Systems Limited
Light-hearted look at TechnologyLight-hearted look at Technology
Technologies For Fundraisers Slide 3 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 3 © Steve Cast, Redbourn Business Systems Limited
Introduction
Technologies For Fundraisers Slide 4 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 4 © Steve Cast, Redbourn Business Systems Limited
Technologies For Fundraisers Slide 5 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 5 © Steve Cast, Redbourn Business Systems Limited
Five Technological Advances a Fundraiser Cannot or Should Not Live Without …..
Could Live Without
Couldn’t Live Without
Shouldn’t Live Without
Wouldn’t Want To Live WithoutWouldn’t Want To Live Without Maybe
Please Give Me Your Feedback
Technologies For Fundraisers Slide 6 Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 6 Steve Cast, Redbourn Business Systems Limited
For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 9 today or tomorrow.
What Do We Mean by Technology:
Technologies For Fundraisers Slide 7 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 7 © Steve Cast, Redbourn Business Systems Limited
The practical application of science to commerce or industry
How Widespread Is Technology?
Technologies For Fundraisers Slide 8 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 8 © Steve Cast, Redbourn Business Systems Limited
50 % of the world’s population have never made a phone call
Technologies For Fundraisers
Technologies For Fundraisers Slide 9 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 9 © Steve Cast, Redbourn Business Systems Limited
Technologies For Fundraisers
Technologies For Fundraisers Slide 10 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 10 © Steve Cast, Redbourn Business Systems Limited
Could Live Without(and you probably do!)
Technologies For Fundraisers Slide 11 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 11 © Steve Cast, Redbourn Business Systems Limited
The fILOFAX
Could Live Without(and you probably do!)
Technologies For Fundraisers Slide 12 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 12 © Steve Cast, Redbourn Business Systems Limited
The Fax Machine
Technologies For Fundraisers
Technologies For Fundraisers Slide 13 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 13 © Steve Cast, Redbourn Business Systems Limited
Technologies For Fundraisers
Technologies For Fundraisers Slide 14 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 14 © Steve Cast, Redbourn Business Systems Limited
Couldn’t Live Without(and you probably don’t!)
Technologies For Fundraisers Slide 15 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 15 © Steve Cast, Redbourn Business Systems Limited
The Telephone
Couldn’t Live Without(and you probably don’t!)
Technologies For Fundraisers Slide 16 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 16 © Steve Cast, Redbourn Business Systems Limited
The Personal Computer
Remember these?
Technologies For Fundraisers
Technologies For Fundraisers Slide 17 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 17 © Steve Cast, Redbourn Business Systems Limited
Technologies For Fundraisers
Technologies For Fundraisers Slide 18 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 18 © Steve Cast, Redbourn Business Systems Limited
Shouldn’t Live Without – 1 of 5
Technologies For Fundraisers Slide 19 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 19 © Steve Cast, Redbourn Business Systems Limited
CRM Database System
CRM Database System
Technologies For Fundraisers Slide 20 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 20 © Steve Cast, Redbourn Business Systems Limited
Shouldn’t Live Without – 2 of 5
Technologies For Fundraisers Slide 22 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 22 © Steve Cast, Redbourn Business Systems Limited
Mail-Merge andDirect Marketing
Mail-Merge & Direct Marketing
Technologies For Fundraisers Slide 23 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 23 © Steve Cast, Redbourn Business Systems Limited
Mail-Merge & Direct Marketing
Technologies For Fundraisers Slide 24 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 24 © Steve Cast, Redbourn Business Systems Limited
Shouldn’t Live Without – 3 of 5
Technologies For Fundraisers Slide 25 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 25 © Steve Cast, Redbourn Business Systems Limited
Technologies For Fundraisers Slide 26 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 26 © Steve Cast, Redbourn Business Systems Limited
Technologies For Fundraisers Slide 27 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 27 © Steve Cast, Redbourn Business Systems Limited
“Send short,
personalised emails
to supporters. Give
clear instructions for
participation.”
Thomas Gensemer, Barack Obama’s Digital Strategist
“Email is still
a killer application,
but only when
used properly”
Shouldn’t Live Without – 4 of 5
Technologies For Fundraisers Slide 28 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 28 © Steve Cast, Redbourn Business Systems Limited
The Internet – Your Website
The Internet – Your Website
Technologies For Fundraisers Slide 29 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 29 © Steve Cast, Redbourn Business Systems Limited
Fivereasonstohaveawebsite
The Internet – Your Website
Technologies For Fundraisers Slide 30 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 30 © Steve Cast, Redbourn Business Systems Limited
Fivereasonstohaveawebsite
The Internet – Your Website
Technologies For Fundraisers Slide 31 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 31 © Steve Cast, Redbourn Business Systems Limited
Fivereasonstohaveawebsite
The Internet – Your Website
Technologies For Fundraisers Slide 32 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 32 © Steve Cast, Redbourn Business Systems Limited
Fivereasonstohaveawebsite
The Internet – Your Website
Technologies For Fundraisers Slide 33 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 33 © Steve Cast, Redbourn Business Systems Limited
Fivereasonstohaveawebsite
The Internet – Your Website
Technologies For Fundraisers Slide 34 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 34 © Steve Cast, Redbourn Business Systems Limited
Fivereasonstohaveawebsite
Shouldn’t Live Without – 5 of 5
Technologies For Fundraisers Slide 35 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 35 © Steve Cast, Redbourn Business Systems Limited
Data Cleaning, Wealth Screening & Postcoding
Data Cleaning - Some Facts:Every Day in the UK:
1,000 people emigrate
18,000 people move house
Source: QAS and CCR Data
Technologies For Fundraisers Slide 36 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 36 © Steve Cast, Redbourn Business Systems Limited
Data Cleaning – More Facts
18,000 people register with the Telephone Preference Service
Perhaps Even More Surprising:
3,250 addresses are changed by the Royal Mail
Source: QAS and CCR Data
If left alone personal data in your database decays at 11% per year, business data at 37%!
Technologies For Fundraisers Slide 37 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 37 © Steve Cast, Redbourn Business Systems Limited
What’s Wealth Screening?
Source: Wealth Screening Analysis from Redbourn Business Systems/CCR Data
Technologies For Fundraisers Slide 38 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 38 © Steve Cast, Redbourn Business Systems Limited
Technologies For Fundraisers
Technologies For Fundraisers Slide 39 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 39 © Steve Cast, Redbourn Business Systems Limited
Technologies For Fundraisers
Technologies For Fundraisers Slide 40 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 40 © Steve Cast, Redbourn Business Systems Limited
Wouldn’t Live Without
Technologies For Fundraisers Slide 41 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 41 © Steve Cast, Redbourn Business Systems Limited
Social Networking Sites
Wouldn’t Live Without
Technologies For Fundraisers Slide 42 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 42 © Steve Cast, Redbourn Business Systems Limited
Social Networking Sites
Social networking is big business.
In 2007 Microsoft acquired just
1.6 percent of Facebook
for $240M,
valuing Facebook at $15bn
Technologies For Fundraisers Slide 43 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 43 © Steve Cast, Redbourn Business Systems Limited
Wouldn’t Live Without
Technologies For Fundraisers Slide 44 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 44 © Steve Cast, Redbourn Business Systems Limited
SMS Text Messaging
SMS Text Messaging
Technologies For Fundraisers Slide 45 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 45 © Steve Cast, Redbourn Business Systems Limited
ThreeReasonsToConsiderTextMessaging
Wouldn’t Live Without
Technologies For Fundraisers Slide 46 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 46 © Steve Cast, Redbourn Business Systems Limited
Google Advertising
Google Advertising
Technologies For Fundraisers Slide 47 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 47 © Steve Cast, Redbourn Business Systems Limited
Wouldn’t Live Without
Technologies For Fundraisers Slide 48 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 48 © Steve Cast, Redbourn Business Systems Limited
Blogs
Blogs
Technologies For Fundraisers Slide 49 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 49 © Steve Cast, Redbourn Business Systems Limited
Wouldn’t Live Without
Technologies For Fundraisers Slide 50 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 50 © Steve Cast, Redbourn Business Systems Limited
Web Widgets
Web Widgets
Technologies For Fundraisers Slide 51 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 51 © Steve Cast, Redbourn Business Systems Limited
Technologies For Fundraisers
Summary
Technologies For Fundraisers Slide 52 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 52 © Steve Cast, Redbourn Business Systems Limited
Could Live Without
Couldn’t Live Without
Shouldn’t Live Without
Wouldn’t Live Without
fILOFAX
Fax
PC
Telephone
CRM DatabaseMail-MergeEmail
Your WebsiteData Cleaning
Social Networking
SMS
Blogs
Widgets
Technologies For FundraisersNext Actions
Technologies For Fundraisers Slide 53 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 53 © Steve Cast, Redbourn Business Systems Limited
Technologies For Fundraisers
Need More Help?
Technologies For Fundraisers Slide 54 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 54 © Steve Cast, Redbourn Business Systems Limited
Thank You For Your Time
Technologies For Fundraisers
Question and Answer Session
Technologies For Fundraisers Slide 56 Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 56 Steve Cast, Redbourn Business Systems Limited
Please Give Me Your Feedback
Technologies For Fundraisers Slide 57 Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 57 Steve Cast, Redbourn Business Systems Limited
For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 9 today or tomorrow.
Technologies For Fundraisers
Need More Help?
Technologies For Fundraisers Slide 58 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 58 © Steve Cast, Redbourn Business Systems Limited