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Visitors are more willing than ever to pay a premium for good works. Social media gives you the room to stretch out and share the story of your good works, so you can earn those premium prices. Now that the online world makes everything like a small town, your small town survival skills become extra valuable online.
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Charge Premium PricesAnd Your Visitors Will Thank You
Becky McCray
Doing good sells better at premium prices
You tell the story by layering
Online tools are perfect for layering
Local movement
Strong rural economy
Mobile and location-based
social networks
Travel
Trends in our favor in 2012
Customers will pay more to do good
The simple formula for pricing
Pricing = economics + marketing + psychology + alignment + timing + luck + demographics
• Glenn Freedman
RENEWAL
EXPERIENCE
ASSET
COMMODITY
Bottineau PRIDE = Renewal
Ice Cream Parlor = Experience
Ice Cream = Asset
Fluid Milk = Commodity
Photos source: Pride Dairy Facebook Page.
Renewal• Connect with your cause• Explain the purpose• Tell stories in audio and video
Experience• Blog guests’ stories• Post their photos, videos• Build relationships
Asset• List of amenities• Social network activity
Commodity• Basic website• Social network accounts
Use Social Media to Build Engagement
Know
Like
Trust
Buy
Refer
Layering
Layers of content
Frog Hollow Farm
Doing good sells better at premium prices
You tell the story by layering
Online tools are perfect for layering
If you want to succeed.How to act like a small town business
If you want to succeed.How to act like a small town business
If you want to succeed.How to act like a small town business
www.BeckyMcCray.com
