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CHARACTERISTICS OF A SUSTAINABLE WORDPRESS PRODUCTMATT COHEN. WORDSESH 2, 2013.
SUS·TAIN·A·BLE [suh-stey-nuh-buh l] - ADJECTIVE !
Able to be maintained or kept going: a sustainable process or action.
VAL·UE [val-yoo] - NOUN !
Relative worth, merit, or importance: the value of a college education; the value of a queen in chess.
CREATE CONSISTENT VALUE OVER THE LIFETIME OF THE PRODUCT
WHAT IS SUSTAINABLE VALUE?
FEATURES? $$$? OPTIONS?
THE PERCEPTION OF VALUE…
FEATURES != VALUE (REALLY? ARE YOU SURE?)
MYTH-BUSTING…
A FAX MACHINE HAS NO VALUE… IF IT CAN’T FAXESPECIALLY IF THERE ARE NO OTHER FAX MACHINES TO SEND FAXES TO
WITH EACH NEW FAX MACHINE, THE VALUE OF EACH FAX MACHINE INCREASES EXPONENTIALLY
ALSO…
DECISIONS OVER OPTIONS
DON’T WASTE YOUR USER’S TIME
HOW WELL DOES YOUR THEME DISPLAY YOUR CONTENT?
DOES YOUR eCOMMERCE PLUGIN HELP VISITORS PURCHASE?
YO DAWG, I HEARD YOU LIKE FEATURES…
SO I PUT SOME FEATURES IN YOUR FEATURES SO YOU CAN SELL MORE
FEATURES
FEATURE-BASED SELLING IS SO 2003.
!
!
$$$ != VALUE
MYTH-BUSTING…
HOW MUCH VALUE DOES A $99 PRODUCT TRULY OFFER? !(HINT: NOT $99)
WHAT IF TWENTY ELEVEN WAS… THE ONLY THEME?
WHAT IF TWENTY ELEVEN WAS… THE ONLY THEME?
AND IT COST $$$
YOUR PRODUCT SHOULD DO WHAT YOU SAY IT DOES !
…BRILLIANTLY !
MAKE SURE YOUR THEME DISPLAYS CONTENT AND LOOKS GREAT. !
EXAMPLES OF SUSTAINABLE VALUE…
TRUE SUSTAINABLE VALUE IS ENSURING YOUR CUSTOMER FEELS GREAT ABOUT YOUR PRODUCT
WHAT IS SUSTAINABLE VALUE?
ADD SUPPORT FOR THE PRODUCTS YOUR CUSTOMERS ALREADY USE. !
EXAMPLES OF SUSTAINABLE VALUE…
DON’T BE AFRAID TO RECOMMEND A PRODUCT YOU DIDN’T CREATE, IF IT HELPS YOUR CUSTOMERS. !
EXAMPLES OF SUSTAINABLE VALUE…
DON’T TRY TO DO IT ALL. !
!
!
!
LEAVE THE SINK IN THE KITCHEN.
EXAMPLES OF SUSTAINABLE VALUE…
“Constant vigilance, my boy!”
“Bloody hell…”
TRUE VALUE IS HARMONY. !
PRODUCTS, WORKING TOGETHER TO ACHIEVE THE DESIRED RESULTS.
AMA?ASK MATTY ANYTHING…
