Changing Skin. Changing Lives.[1]

Redefining Business Ownership

[2]

Partnering with Entrepreneurs to Deliver Breakthrough Skincare Solutions

and Substantial Income Potential

[3]

TRADITIONALBusiness Models are

CHANGING

+$2.9 Billion Spent Annually on

Anti-aging Skincare Products

BreakthroughsIn Skincare

Rise of theSocial

EconomyShift in

Power from Corporations to

Individuals

Convergence is Creating New Business Opportunities

Source: Euromonitor, Global Industry Analyst

[4]

Products

Programs

Presence

Profit

The Right Business Model, at the Right Time, in the Right Market

Clinically Proven Solutions That Deliver Results

Support to Monetize the Value of Your Network

Established Brand That Works for You

Products

Channel

Brand Presence

Profit

Direct Sales Model with Low Cost of Entry, High Profit Potential

[5]

Products

The information in this presentation is not intended to be used as a substitute for medical advice. Results may vary depending on the individual. Rodan + Fields® makes no guarantee as to the results you may experience.

[6]

An Opportunity to Participate in a Multi-Billion Dollar, Growing Market

Skincare is the #1 Defense Against the Appearance of Aging

84% of Women Feel Pressure to Look Younger

Many Consumers Are Dissatisfied with Their Current Products

84% of Women in their 20s Are Concerned About Aging

100% of Women Want to Look Younger than their Years

Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010

[7]

A Synergistic Approach to Skincare

REDEFINE Regimen

Comprehensive Regimen Helps Prevent and Reduce the Visible Signs of Aging

MACRO Exfoliator™ with DOC-SMART™

This Ultimate At-Home Skincare Experience Sweeps Away a Week’s Worth of Dulling Dead Skin Cells for Healthier-Looking and More Luminous Skin

Based on the Doctors’ 50+ years of collective experience, this approach combines the right ingredients, in the right formulations, in the right order

No prescription required, 60-day satisfaction guarantee

[8]Results After 4 Weeks Using Rodan + Fields MACRO Exfoliator Once Weekly and REDEFINE Regimen Daily. Results May Vary.

4 Week Clinical Results

BEFORE

AFTER

[9]

Transformative Results*

*After 4 Weeks Using Rodan + Fields MACRO Exfoliator Once Weekly and Respective Regimen Daily

BEFORE

REDEFINE Regimen

REVERSE Regimen

UNBLEMISH Regimen

AFTER

[10]

Brand Presence

[11]

Established Brand with Significant Media Coverage

Print

More Media Coveragethan Any Other Direct Selling Company

Television Web+ +

Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising

[12]

#

Social Media Buzz

Including Skinpact, Coffee with Nurse Mary, Business Videos, Product Videos

26,000+ Likes

Almost 1000

retweets

Lifetime views

519,040

A potential reach of

over 6,370,000 people

In the last quarter alone,

over 11,600 mentions

In 2012, 320,990 minutes were watched,

more than one year of video content

[13]

Channel

[14]

Our Direct Sales ModelFocuses on Where the Power Resides

Direct Sales

Retail Sales

DSA Powerhouse

A Leading Clinical Skincare Line in Prestige Department Stores

2012

2007

[15]

Return on Your Investmentin the First Month

Long-Term Residual IncomeUnlimited Earning Potential

A Unique Model

LOW Cost of Entry

Leverage Your NetworkShare the ProductScale Efficiently and QuicklyNo Product Inventory

HIGH Profit Potential

[16]

Leverage the Exponential Value of YOUR Network

Multiple “Generations” of Connections Drives Incremental Opportunities

Technology Enables Leverage, Speed and Duplication

Multiple Sources of Income: Sales and Commissions

[17]

Customer Care Assessment Tools Training

Email and Phone Access to Registered Nurses with Dermatology Experience

Sophisticated “Prescription” Tools and Guidelines for Determining Skincare Needs

Ongoing Skincareand Award-Winning Business Education From Leaders inthe Field

Proven, Turnkey Business Support

[18]

Building Your Business Anytime, Anywhere

PulseMobile

R+FCatalog

MentorsMagazine

SolutionTool

Macro EApp

[19]

Stay-at-Home Mother and Wife of Former Major League Baseball Player

Country Music Writer | Corporate Chief Financial Officer | Aesthetician

Elementary School Teacher | Luxury Real Estate Agent | Attorney | Architect

Home-Schooling Mom | Pharmaceutical Sales Representative

Beauty Industry Marketing Executive | General Contractor / Builder

Former Professional Figure Skater | Public Relations Executive | Artist and

Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer

A Business Opportunity for Entrepreneurs with Diverse Backgrounds

[20]

Profit

[21]

BIG BUSINESS LAUNCH KIT $695

RFx EXPRESS BUSINESS KIT $995

Start Your Own Business Today

It Takes Just Minutes to Get Started

VALUEDAT OVER$1,800

Also available: $395 Personal Results Kit and the $45 Business Portfolio.Kit contents subject to change.

[22]

Immediate Rewards

Fast Start Program

Plus, achieve the iStart Program forthe opportunity to earn a new iPad.

Offers you the opportunity to earn an immediate return and more on your initial start-up cost.

[23]

Road to RFx

Changing Skin. Changing Lives.[24]

Redefining Business Ownership

Disclaimer: The information on this presentation has been provided by a Rodan + Fields Independent Consultant.  Rodan & Fields, LLC makes no guarantee as to the amount of income, if any, that Consultants participating in the business opportunity will generate.  Each Consultant’s business results may vary. For statistical information regarding Consultant earnings, please see the Rodan + Fields Income Disclosure Statement on our website: www.rodanandfields.com/images/archives/2011-Income-Disclosure-Statement.pdf