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Peter Fisk's keynote for Canon's Customer Experience Summit on 13-15 May 2014 in Munich, Germany ... including extracts from his forthcoming book "Gamechangers" ... and specific focus on the future of printed media (which is Canon's interest!) ... More at Gamechangers.pro or email [email protected]
Changing the game of
communications and what it means for why, what and how
you print
Worldchanging … an incredible time of change, new markets and new rules
Gamechangers … a new generation of businesses, changing the game
Future concepts … what does all this mean for you, what and how you print?
Winning ways … time for you to rethink your business, change your game!
Worldchanging … an incredible time of change, new markets and new rules
VUCA WORLD
VOLATILE
UNCERTAIN
COMPLEX
AMBIGUOUS
+genius
VIBRANT
UNREAL
CRAZY
ASTOUNDING
+genius
EVERY MINUTE
TECTONIC POWER SHIFTS
TECTONIC POWER SHIFTS
TECTONIC POWER SHIFTS
WE LIVE IN A TIME OF ‘AWESOMENESS’
WHY GO FOR 10% BETTER WHEN 10X BETTER IS POSSIBLE?
TIME TO THINK BIGGER
A NEW BUSINESS WORLD
THINK DIFFERENT
CAN YOU SEE THE MAN?
Gamechangers … a new generation of businesses, changing the game
UNLIMITED POSSIBILITIES
BRIGHTER IDEAS
DIGITAL MORE PHYSICAL
DIGITAL MORE PROFITABLE
THE 99 CENT BUSINESS MODEL
THE $99 BUSINESS MODEL
Change
Why Enabling
Change the game
Collaborative
Intelligent
audacious
Networked
audacious
Google X 23 and Me
Syngenta Tesla Motors
Amazon
Fidor Bank
Scanadu
Intuitive Surgical
Intelligent
Li and Fung
Tencent
Alibaba 3DHubs
Networked
Airbnb Nike+
Lego
Threadless
Collaborative
Disney Moven
Epocrates
Safaricom
Change
Why Enabling
es
1. 23 & Me 2. Aravind 3. Epocrates 4. Genentech 5. Intuitive Surgical 6. Narayana H 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight
1. Amazon 2. Aussie Farmers 3. Etsy 4. Fab 5. Le Pain Q 6. Magazine Luiza 7. Positive Luxury 8. Trader Joe’s 9. ZaoZao 10. Zilok
1. Apple 2. Beats 3. Godrej 4. Lego 5. Method 6. Natura 7. Nike+ 8. Oculus Rift 9. Pebble 10. Renova
1. Alibaba 2. ARM 3. Bharti Airtel 4. Dropbox 5. Giff Gaff 6. Google X 7. Raspberry Pi 8. Samsung 9. Tencent QQ 10. Xiaomi
1. Aeromobil 2. Air Asia 3. Airbnb 4. Emirates 5. Kulula 6. Moveo 7. Pipistrel 8. RedBus 9. Virgin Galactic 10. Zipcars
1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla
1. Aeroshots 2. Beauty’in 3. Danone 4. Graze 5. Juan Valdez 6. LA Organic 7. Moa Beer 8. Nespresso 9. Yeni Reki 10. Zespri
1. Ashmei 2. Desigual 3. Editd 4. Gilan 5. Greenbox 6. Indetix 7. Patagonia 8. Rapha 9. Threadless 10. Tom’s
1. Alior Sync 2. Commonwealth 3. Fidor 4. First National 5. Handelsbanken 6. Moven 7. M-Pesa 8. Square 9. Umpqau 10. Zidisha
1. Al Jazeera 2. Coursera 3. Flipboard 4. Netflix 5. Pixar 6. Red Bull 7. Supercell 8. Spotify 9. Ushahida 10. Wordpress
futureproduct futurefashion futurefood futureretail
Futurehealth Futuretech Futuremakers FutureBank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
Futuremedia
1. Ashoka 2. AzuriTech 3. Chile AIC 4. Graal Bio 5. IBM 6. IDEO 7. Kickstarter 8. Li & Fung 9. Live Nation 10. Salesforce
1. FC Barcelona 2. Bitcoin 3. Bhutan 4. Usain Bolt 5. The Elders 6. Lovemarks 7. Oregon Project 8. ParkRun 9. WWF 10. You
Futureservice FutureBrands
www.gamechangers.pro
Are you ready to change the world?
© Peter Fisk 2014 [email protected]
Changing the game of
communications and what it means for why, what and how
you print
Future concepts … what does all this mean for you, what and how you print?
THE INTELLIGENT BOOK CONCEPT 1
DIAGNOSTICS
APPLICATIONS
COMMUNITY
THE REALTIME MAILSHOT CONCEPT 2
FAST AND FLEX
TOPICAL
USING ‘SOLOMO’
THE PERSONAL MAGAZINE CONCEPT 3
SELF SELECTED
CURATED
PERSONALISED
THE ENTERTAINING PACKAGING CONCEPT 4
PARTICIPATION
MULTIPLE USE
DIGITAL HYBRID
THE POSITIVE STATEMENT CONCEPT 5
THE POSITIVE STATEMENT CONCEPT 5
ANALYTICS
REWARDING
PERSONALISED
Changing the game of
communications and what it means for why, what and how
you print Winning ways … time for you to rethink your business, change your game!
WHY DOES IT MATTER?
WHY DOES IT MATTER?
people have high
expectations
brands want to do
more
alternatives are doing
more
staying relevant and
valued
to reduce costs and
grow
RETHINK YOUR BUSINESS
audacious
intelligent
networked
collaborative
enabling
RETHINK YOUR BUSINESS
TIME TO BE A GAMECHANGER
TIME TO BE A GAMECHANGER
digital and physical
solutions
enabling your client to
achieve more
creating new business models
being a brand
builder out-thinking
your competitors
Engaging
Enriching Enabling
Curated content
Contagious communities
Collaborative experiences
BE BOLD, BRAVE AND BRILLIANT
www.Gamechangers.pro
Peter Fisk is a bestselling author, inspirational keynote speaker and expert consultant in strategy, innovation and marketing. GeniusWorks, a boutique consulting firm helping clients around the world to develop more innovative business and brand strategies, and also a visiting professor at IE Business School, one of the world’s top ranked business schools. He features on the Thinkers 50 “Guru Radar” as one of the best new business thinkers. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London, Istanbul and Dubai. He now works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, HSBC and Red Bull, Tata and Virgin, Visa and Vodafone - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on customers and experiences, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century. His new book "Gamechangers ... Are you ready to change the world?" is published in 2014, based on extensive research into the 120 companies who are shaking up markets, and making sense of how they innovate and win. It explores the challenges of new markets, changing customers, brand building, digital media, new business models, inspiring leadership and positive impact. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.
Find out more about him at his website www.theGeniusWorks.com … Preview his forthcoming book at www.Gamechangers.pro Or contact him directly by email at [email protected]
