Changes to Facebook PagesUpdated April 2010

Mandi Bateson Digital Planning Director

Overview

What is it?Facebook is rolling out the changes to official pages, changing the subscription call to action from “Become a Fan” to “Like”. Pages that are “liked” will then be displayed in the users info section on their profile under the relevant categories.

What this means for your page(s)• You may see a large number of unsubscribes as fans clean out their links in

their profile• The name and category of the page now reflects where it is seen in your fans’

profiles• Advertising conversions may decrease in the initial stages of confusion

Although it hasn’t been announced in this rollout, these issues may be quickly resolved if “liking” any content in a news feed automatically subscribes a user to your page.

Updated April 2010

Mandi Bateson Digital Planning Director

Old info section

Updated April 2010

Pages listed separately

Info and interests entered by user

Mandi Bateson Digital Planning Director

New info section

Updated April 2010

Pages categorised as music are listed – no free text

Prioritise preferred links over others

Mandi Bateson Digital Planning Director

Opt in/out

Updated April 2010

Request to link pages to profile

The new “Like” Button

Updated April 2010Mandi Bateson Digital Planning Director

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