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Presentation at seminar on social media, marketing, & market research organized by ABNImpact.
Citation preview
Copyright copy by ian fenwick All rights reserved
digiAindra
Presentation for
Dr Ian Fenwick founding partner digiAindra co ltd March 8 2013
ldquoOxford University Museum of Natural History dodo - dead apparentlyrdquo by FunkMonk
httpcommonswikimediaorgwikiFileOxford_Dodo_displayjpg
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing lagging
social media
Three topics today
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 3
Part 1 digital mainstream
Ask yourselfldquolast week which of the following did you do for 8+ hours
a) watched network TV (TV with ads) b) read newspapers ampor magazines
c) listened to radio d) used the internet (on whatever device)rdquo
Then ask ldquoamp where is your marketing money goingrdquoldquodoes that make senserdquo
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 3
Part 1 digital mainstream
long-time coming
httpenwikipediaorgwikiImageSputnik_asmjpg a replica of Sputnik PUBLIC DOMAIN NASA
1957hellip56 years ago
They had 3 computers (how many do you have) Your smartphone is more powerful than any they hadamp they linked them to form the first computer network
The origins of the web lie with this thing Sputnik The 1st man-made object in space Launched by the (then)
USSR Which galvanized US into forming ARPA (later re-named DARPA)
1979
first publicly accessible computer network
hellip34 yearsago
The first publicly accessible computer networks
followed This is a Compuserve ad from 1983
It was a dial-up network (remember dials on phones Remember
1979
first publicly accessible computer network
hellip34 yearsago
Read the ad Donrsquot worry about what a CB simulator iswas Thatrsquos CompuServe trying to explain a new technology in terms of the (then
understood now forgotten) old technology
What do we call this nowYes a social network amp here it is 34 years ago This stuff ainrsquot newhellipitrsquos been growing ever since
1991
first website
hellip22 years ago
What does first website look likeWell most say itrsquos like a magazine or newspaper
At first every new medium is used to replicate the old medium
then gradually we figure how to go beyond that
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth
In 1998 70 of the
worldrsquos internet users were
from the United Stateshellip
by 2010 it was only 17
ldquonow US
Asia
lt11
gt44
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015eamp Chinarsquos internet
penetration will still be only just over 50
whereas US will be 80+
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015e
If not by 2015 then shortly thereafter China will likely become the
largest online retail market in the
world
ldquowith close to 10 percent of
retail sales occurring online
It already has more online shoppers than any other market
including the US
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70b
mobile subscribers 60b
internet users 21b
TV sets (2003) 14b
phone lines (2008) 13b
newspapers 5b
smartphones amp tablets
8b
PCs 13b
toothbrush users35b
So that 8b will rapidly become the 6b
amp theyrsquoll be browsing the web with their
smartphones amp the 21b internet users today will
become 6b
About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing lagging
social media
Three topics today
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 3
Part 1 digital mainstream
Ask yourselfldquolast week which of the following did you do for 8+ hours
a) watched network TV (TV with ads) b) read newspapers ampor magazines
c) listened to radio d) used the internet (on whatever device)rdquo
Then ask ldquoamp where is your marketing money goingrdquoldquodoes that make senserdquo
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 3
Part 1 digital mainstream
long-time coming
httpenwikipediaorgwikiImageSputnik_asmjpg a replica of Sputnik PUBLIC DOMAIN NASA
1957hellip56 years ago
They had 3 computers (how many do you have) Your smartphone is more powerful than any they hadamp they linked them to form the first computer network
The origins of the web lie with this thing Sputnik The 1st man-made object in space Launched by the (then)
USSR Which galvanized US into forming ARPA (later re-named DARPA)
1979
first publicly accessible computer network
hellip34 yearsago
The first publicly accessible computer networks
followed This is a Compuserve ad from 1983
It was a dial-up network (remember dials on phones Remember
1979
first publicly accessible computer network
hellip34 yearsago
Read the ad Donrsquot worry about what a CB simulator iswas Thatrsquos CompuServe trying to explain a new technology in terms of the (then
understood now forgotten) old technology
What do we call this nowYes a social network amp here it is 34 years ago This stuff ainrsquot newhellipitrsquos been growing ever since
1991
first website
hellip22 years ago
What does first website look likeWell most say itrsquos like a magazine or newspaper
At first every new medium is used to replicate the old medium
then gradually we figure how to go beyond that
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth
In 1998 70 of the
worldrsquos internet users were
from the United Stateshellip
by 2010 it was only 17
ldquonow US
Asia
lt11
gt44
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015eamp Chinarsquos internet
penetration will still be only just over 50
whereas US will be 80+
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015e
If not by 2015 then shortly thereafter China will likely become the
largest online retail market in the
world
ldquowith close to 10 percent of
retail sales occurring online
It already has more online shoppers than any other market
including the US
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70b
mobile subscribers 60b
internet users 21b
TV sets (2003) 14b
phone lines (2008) 13b
newspapers 5b
smartphones amp tablets
8b
PCs 13b
toothbrush users35b
So that 8b will rapidly become the 6b
amp theyrsquoll be browsing the web with their
smartphones amp the 21b internet users today will
become 6b
About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing lagging
social media
Three topics today
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 3
Part 1 digital mainstream
Ask yourselfldquolast week which of the following did you do for 8+ hours
a) watched network TV (TV with ads) b) read newspapers ampor magazines
c) listened to radio d) used the internet (on whatever device)rdquo
Then ask ldquoamp where is your marketing money goingrdquoldquodoes that make senserdquo
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 3
Part 1 digital mainstream
long-time coming
httpenwikipediaorgwikiImageSputnik_asmjpg a replica of Sputnik PUBLIC DOMAIN NASA
1957hellip56 years ago
They had 3 computers (how many do you have) Your smartphone is more powerful than any they hadamp they linked them to form the first computer network
The origins of the web lie with this thing Sputnik The 1st man-made object in space Launched by the (then)
USSR Which galvanized US into forming ARPA (later re-named DARPA)
1979
first publicly accessible computer network
hellip34 yearsago
The first publicly accessible computer networks
followed This is a Compuserve ad from 1983
It was a dial-up network (remember dials on phones Remember
1979
first publicly accessible computer network
hellip34 yearsago
Read the ad Donrsquot worry about what a CB simulator iswas Thatrsquos CompuServe trying to explain a new technology in terms of the (then
understood now forgotten) old technology
What do we call this nowYes a social network amp here it is 34 years ago This stuff ainrsquot newhellipitrsquos been growing ever since
1991
first website
hellip22 years ago
What does first website look likeWell most say itrsquos like a magazine or newspaper
At first every new medium is used to replicate the old medium
then gradually we figure how to go beyond that
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth
In 1998 70 of the
worldrsquos internet users were
from the United Stateshellip
by 2010 it was only 17
ldquonow US
Asia
lt11
gt44
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015eamp Chinarsquos internet
penetration will still be only just over 50
whereas US will be 80+
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015e
If not by 2015 then shortly thereafter China will likely become the
largest online retail market in the
world
ldquowith close to 10 percent of
retail sales occurring online
It already has more online shoppers than any other market
including the US
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70b
mobile subscribers 60b
internet users 21b
TV sets (2003) 14b
phone lines (2008) 13b
newspapers 5b
smartphones amp tablets
8b
PCs 13b
toothbrush users35b
So that 8b will rapidly become the 6b
amp theyrsquoll be browsing the web with their
smartphones amp the 21b internet users today will
become 6b
About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 3
Part 1 digital mainstream
Ask yourselfldquolast week which of the following did you do for 8+ hours
a) watched network TV (TV with ads) b) read newspapers ampor magazines
c) listened to radio d) used the internet (on whatever device)rdquo
Then ask ldquoamp where is your marketing money goingrdquoldquodoes that make senserdquo
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 3
Part 1 digital mainstream
long-time coming
httpenwikipediaorgwikiImageSputnik_asmjpg a replica of Sputnik PUBLIC DOMAIN NASA
1957hellip56 years ago
They had 3 computers (how many do you have) Your smartphone is more powerful than any they hadamp they linked them to form the first computer network
The origins of the web lie with this thing Sputnik The 1st man-made object in space Launched by the (then)
USSR Which galvanized US into forming ARPA (later re-named DARPA)
1979
first publicly accessible computer network
hellip34 yearsago
The first publicly accessible computer networks
followed This is a Compuserve ad from 1983
It was a dial-up network (remember dials on phones Remember
1979
first publicly accessible computer network
hellip34 yearsago
Read the ad Donrsquot worry about what a CB simulator iswas Thatrsquos CompuServe trying to explain a new technology in terms of the (then
understood now forgotten) old technology
What do we call this nowYes a social network amp here it is 34 years ago This stuff ainrsquot newhellipitrsquos been growing ever since
1991
first website
hellip22 years ago
What does first website look likeWell most say itrsquos like a magazine or newspaper
At first every new medium is used to replicate the old medium
then gradually we figure how to go beyond that
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth
In 1998 70 of the
worldrsquos internet users were
from the United Stateshellip
by 2010 it was only 17
ldquonow US
Asia
lt11
gt44
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015eamp Chinarsquos internet
penetration will still be only just over 50
whereas US will be 80+
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015e
If not by 2015 then shortly thereafter China will likely become the
largest online retail market in the
world
ldquowith close to 10 percent of
retail sales occurring online
It already has more online shoppers than any other market
including the US
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70b
mobile subscribers 60b
internet users 21b
TV sets (2003) 14b
phone lines (2008) 13b
newspapers 5b
smartphones amp tablets
8b
PCs 13b
toothbrush users35b
So that 8b will rapidly become the 6b
amp theyrsquoll be browsing the web with their
smartphones amp the 21b internet users today will
become 6b
About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 3
Part 1 digital mainstream
long-time coming
httpenwikipediaorgwikiImageSputnik_asmjpg a replica of Sputnik PUBLIC DOMAIN NASA
1957hellip56 years ago
They had 3 computers (how many do you have) Your smartphone is more powerful than any they hadamp they linked them to form the first computer network
The origins of the web lie with this thing Sputnik The 1st man-made object in space Launched by the (then)
USSR Which galvanized US into forming ARPA (later re-named DARPA)
1979
first publicly accessible computer network
hellip34 yearsago
The first publicly accessible computer networks
followed This is a Compuserve ad from 1983
It was a dial-up network (remember dials on phones Remember
1979
first publicly accessible computer network
hellip34 yearsago
Read the ad Donrsquot worry about what a CB simulator iswas Thatrsquos CompuServe trying to explain a new technology in terms of the (then
understood now forgotten) old technology
What do we call this nowYes a social network amp here it is 34 years ago This stuff ainrsquot newhellipitrsquos been growing ever since
1991
first website
hellip22 years ago
What does first website look likeWell most say itrsquos like a magazine or newspaper
At first every new medium is used to replicate the old medium
then gradually we figure how to go beyond that
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth
In 1998 70 of the
worldrsquos internet users were
from the United Stateshellip
by 2010 it was only 17
ldquonow US
Asia
lt11
gt44
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015eamp Chinarsquos internet
penetration will still be only just over 50
whereas US will be 80+
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015e
If not by 2015 then shortly thereafter China will likely become the
largest online retail market in the
world
ldquowith close to 10 percent of
retail sales occurring online
It already has more online shoppers than any other market
including the US
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70b
mobile subscribers 60b
internet users 21b
TV sets (2003) 14b
phone lines (2008) 13b
newspapers 5b
smartphones amp tablets
8b
PCs 13b
toothbrush users35b
So that 8b will rapidly become the 6b
amp theyrsquoll be browsing the web with their
smartphones amp the 21b internet users today will
become 6b
About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
httpenwikipediaorgwikiImageSputnik_asmjpg a replica of Sputnik PUBLIC DOMAIN NASA
1957hellip56 years ago
They had 3 computers (how many do you have) Your smartphone is more powerful than any they hadamp they linked them to form the first computer network
The origins of the web lie with this thing Sputnik The 1st man-made object in space Launched by the (then)
USSR Which galvanized US into forming ARPA (later re-named DARPA)
1979
first publicly accessible computer network
hellip34 yearsago
The first publicly accessible computer networks
followed This is a Compuserve ad from 1983
It was a dial-up network (remember dials on phones Remember
1979
first publicly accessible computer network
hellip34 yearsago
Read the ad Donrsquot worry about what a CB simulator iswas Thatrsquos CompuServe trying to explain a new technology in terms of the (then
understood now forgotten) old technology
What do we call this nowYes a social network amp here it is 34 years ago This stuff ainrsquot newhellipitrsquos been growing ever since
1991
first website
hellip22 years ago
What does first website look likeWell most say itrsquos like a magazine or newspaper
At first every new medium is used to replicate the old medium
then gradually we figure how to go beyond that
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth
In 1998 70 of the
worldrsquos internet users were
from the United Stateshellip
by 2010 it was only 17
ldquonow US
Asia
lt11
gt44
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015eamp Chinarsquos internet
penetration will still be only just over 50
whereas US will be 80+
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015e
If not by 2015 then shortly thereafter China will likely become the
largest online retail market in the
world
ldquowith close to 10 percent of
retail sales occurring online
It already has more online shoppers than any other market
including the US
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70b
mobile subscribers 60b
internet users 21b
TV sets (2003) 14b
phone lines (2008) 13b
newspapers 5b
smartphones amp tablets
8b
PCs 13b
toothbrush users35b
So that 8b will rapidly become the 6b
amp theyrsquoll be browsing the web with their
smartphones amp the 21b internet users today will
become 6b
About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
1979
first publicly accessible computer network
hellip34 yearsago
The first publicly accessible computer networks
followed This is a Compuserve ad from 1983
It was a dial-up network (remember dials on phones Remember
1979
first publicly accessible computer network
hellip34 yearsago
Read the ad Donrsquot worry about what a CB simulator iswas Thatrsquos CompuServe trying to explain a new technology in terms of the (then
understood now forgotten) old technology
What do we call this nowYes a social network amp here it is 34 years ago This stuff ainrsquot newhellipitrsquos been growing ever since
1991
first website
hellip22 years ago
What does first website look likeWell most say itrsquos like a magazine or newspaper
At first every new medium is used to replicate the old medium
then gradually we figure how to go beyond that
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth
In 1998 70 of the
worldrsquos internet users were
from the United Stateshellip
by 2010 it was only 17
ldquonow US
Asia
lt11
gt44
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015eamp Chinarsquos internet
penetration will still be only just over 50
whereas US will be 80+
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015e
If not by 2015 then shortly thereafter China will likely become the
largest online retail market in the
world
ldquowith close to 10 percent of
retail sales occurring online
It already has more online shoppers than any other market
including the US
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70b
mobile subscribers 60b
internet users 21b
TV sets (2003) 14b
phone lines (2008) 13b
newspapers 5b
smartphones amp tablets
8b
PCs 13b
toothbrush users35b
So that 8b will rapidly become the 6b
amp theyrsquoll be browsing the web with their
smartphones amp the 21b internet users today will
become 6b
About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
1979
first publicly accessible computer network
hellip34 yearsago
Read the ad Donrsquot worry about what a CB simulator iswas Thatrsquos CompuServe trying to explain a new technology in terms of the (then
understood now forgotten) old technology
What do we call this nowYes a social network amp here it is 34 years ago This stuff ainrsquot newhellipitrsquos been growing ever since
1991
first website
hellip22 years ago
What does first website look likeWell most say itrsquos like a magazine or newspaper
At first every new medium is used to replicate the old medium
then gradually we figure how to go beyond that
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth
In 1998 70 of the
worldrsquos internet users were
from the United Stateshellip
by 2010 it was only 17
ldquonow US
Asia
lt11
gt44
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015eamp Chinarsquos internet
penetration will still be only just over 50
whereas US will be 80+
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015e
If not by 2015 then shortly thereafter China will likely become the
largest online retail market in the
world
ldquowith close to 10 percent of
retail sales occurring online
It already has more online shoppers than any other market
including the US
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70b
mobile subscribers 60b
internet users 21b
TV sets (2003) 14b
phone lines (2008) 13b
newspapers 5b
smartphones amp tablets
8b
PCs 13b
toothbrush users35b
So that 8b will rapidly become the 6b
amp theyrsquoll be browsing the web with their
smartphones amp the 21b internet users today will
become 6b
About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
1991
first website
hellip22 years ago
What does first website look likeWell most say itrsquos like a magazine or newspaper
At first every new medium is used to replicate the old medium
then gradually we figure how to go beyond that
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth
In 1998 70 of the
worldrsquos internet users were
from the United Stateshellip
by 2010 it was only 17
ldquonow US
Asia
lt11
gt44
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015eamp Chinarsquos internet
penetration will still be only just over 50
whereas US will be 80+
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015e
If not by 2015 then shortly thereafter China will likely become the
largest online retail market in the
world
ldquowith close to 10 percent of
retail sales occurring online
It already has more online shoppers than any other market
including the US
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70b
mobile subscribers 60b
internet users 21b
TV sets (2003) 14b
phone lines (2008) 13b
newspapers 5b
smartphones amp tablets
8b
PCs 13b
toothbrush users35b
So that 8b will rapidly become the 6b
amp theyrsquoll be browsing the web with their
smartphones amp the 21b internet users today will
become 6b
About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth
In 1998 70 of the
worldrsquos internet users were
from the United Stateshellip
by 2010 it was only 17
ldquonow US
Asia
lt11
gt44
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015eamp Chinarsquos internet
penetration will still be only just over 50
whereas US will be 80+
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015e
If not by 2015 then shortly thereafter China will likely become the
largest online retail market in the
world
ldquowith close to 10 percent of
retail sales occurring online
It already has more online shoppers than any other market
including the US
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70b
mobile subscribers 60b
internet users 21b
TV sets (2003) 14b
phone lines (2008) 13b
newspapers 5b
smartphones amp tablets
8b
PCs 13b
toothbrush users35b
So that 8b will rapidly become the 6b
amp theyrsquoll be browsing the web with their
smartphones amp the 21b internet users today will
become 6b
About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth
In 1998 70 of the
worldrsquos internet users were
from the United Stateshellip
by 2010 it was only 17
ldquonow US
Asia
lt11
gt44
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015eamp Chinarsquos internet
penetration will still be only just over 50
whereas US will be 80+
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015e
If not by 2015 then shortly thereafter China will likely become the
largest online retail market in the
world
ldquowith close to 10 percent of
retail sales occurring online
It already has more online shoppers than any other market
including the US
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70b
mobile subscribers 60b
internet users 21b
TV sets (2003) 14b
phone lines (2008) 13b
newspapers 5b
smartphones amp tablets
8b
PCs 13b
toothbrush users35b
So that 8b will rapidly become the 6b
amp theyrsquoll be browsing the web with their
smartphones amp the 21b internet users today will
become 6b
About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015eamp Chinarsquos internet
penetration will still be only just over 50
whereas US will be 80+
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015e
If not by 2015 then shortly thereafter China will likely become the
largest online retail market in the
world
ldquowith close to 10 percent of
retail sales occurring online
It already has more online shoppers than any other market
including the US
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70b
mobile subscribers 60b
internet users 21b
TV sets (2003) 14b
phone lines (2008) 13b
newspapers 5b
smartphones amp tablets
8b
PCs 13b
toothbrush users35b
So that 8b will rapidly become the 6b
amp theyrsquoll be browsing the web with their
smartphones amp the 21b internet users today will
become 6b
About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
3851
Penetration
2015 China internet users double USA amp Japan combined
httpswwwbcgperspectivescomcontentarticlesdigital_ec
onomy_globalization_china_digital_3_0_online_empire
Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group
8083
7072
240 m
269 m
245m
USA
87 88 91
JapanChina
701 m
384 m
513m
2009 2011 2015e
If not by 2015 then shortly thereafter China will likely become the
largest online retail market in the
world
ldquowith close to 10 percent of
retail sales occurring online
It already has more online shoppers than any other market
including the US
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70b
mobile subscribers 60b
internet users 21b
TV sets (2003) 14b
phone lines (2008) 13b
newspapers 5b
smartphones amp tablets
8b
PCs 13b
toothbrush users35b
So that 8b will rapidly become the 6b
amp theyrsquoll be browsing the web with their
smartphones amp the 21b internet users today will
become 6b
About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70b
mobile subscribers 60b
internet users 21b
TV sets (2003) 14b
phone lines (2008) 13b
newspapers 5b
smartphones amp tablets
8b
PCs 13b
toothbrush users35b
So that 8b will rapidly become the 6b
amp theyrsquoll be browsing the web with their
smartphones amp the 21b internet users today will
become 6b
About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL
httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments
httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics
httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare
world population 70 b
mobile subscribers 60 b
internet users 21 b
TV sets (2003) 14 b
phone lines (2008) 13 b
newspapers 5 b
smartphones amp tablets
8 b
PCs 13 b
toothbrush users 35 b
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of
yearsIf you donrsquot have a mobile strategy you better get one
quickWhere has the highest of browsing from mobiles
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010
httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows
httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high
httproyalpingdomcom20120508mobile-web-traffic-asia-tripled
Countries with highest share of mobile browsing
Zimbabwe 58
Nigeria 58
India 48
Sudan 45
Zambia 44
Uzbekistan 43
Laos 36
Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
long-time coming
truly global
for all
Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind
Now read on
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
hellipwomen are our new lead adopters
menrsquos role in technologyadoption continues to be overstatedldquo
Intel researcher Genevieve Bell
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
women lead in bull talking on mobilesbull textingbull using skypebull using location-based services
bull every social network except LinkedIn
bullhellipowning all internet-enabled devices
readers healthcare devices GPS
ldquothe whole bundle of technology is mostly owned by women
httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Tectonic Shifts
The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing
Will you be the last to notice
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing lagging
long-time coming
truly global
for all
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwwebanalyticsworldnet
Globally digital lt20 of all ads
digital (US$B)
total ads (US$B)
19 21 22
digital growth
rate
18
digital
16
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
If yoursquore not doing substantial digital marketing (digimarketing) not only are you
losing touch with consumers yoursquore also
failing to develop crucial new skills
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf
Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo
Well maybe But like 78 rpm records they may be good but most people
will no longer experience themhellipamp
what I never knew Irdquoll never miss
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
Thishellipgives way to
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
httpwwwfotopediacomitemsflickr-4711241023 by fritzon
thishellipsorry but itrsquos Actually Irsquom not sorry but it is true
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
A Magazine Is an iPad That Does Not Work
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust
Will she ever ldquomissrdquo printWatch the video itrsquos worth it
httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100
Now itrsquos all about engagementhellipcommunication is 24x7
I only experience what engages me
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
How long can you go without checking in on Facebook
httpwwwretrevocomcontentblog201003social-media-new-addiction3F
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom
Here is my confessionmdashI sleepwith my phone under my pillow every night
hellipI almost never sleep an entire night through without waking up
amp checking my tweetshellipat least two or three times
hellipI even wake up tweet for an hour or so amp then go back to sleep
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindraDo you sleep with your mobilePew Research Center
httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA
ldquohave slept with phones on or right next to their bedrdquo
male
67
female
64
18-29
90
30-49
70
50-64
50
65 +
34
24x7 reallyamp itrsquos possibly that your
mobile should be at least 1 meter from your head
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375
24x7 really really
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
WHOOPS Starbucks insults entirecountries
httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html
hard for marketers to keep up 24x7
without screwing up
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520
can easily become torrents
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
if the news is that important it will find me
focus group participant
How do people deal with todayrsquos torrents of communication
They help each other
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip
httphttpswwwnytimescom20080327uspolitics27votershtml_r=1
Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 2
Part 3
digital mainstream
marketing laggingscreens
streams
sharing
amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation
Remember that CompuServe ad from 1983
Sharing is now at the heart of new business models but
thatrsquos for another day
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Sharing
In last 10 minutes
httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-
facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg
received 600+ hours of video
received 8m+ pieces of content
well over 3000 emails sent
almost 1m tweets sent
almost 30000 pics uploaded
almost 35000 pics uploaded
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 1
Part 3
Part 2
digital mainstream
marketing laggingscreens
streams
sharing
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media
amp of course sharing is the essence of social media
Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right
after real friends amp real family
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
the medium is the message
The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967
ldquohellipthe hellip
medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964
Marshall McLuhan 1964
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindradigiAindraTraditional marketers hate conversations
They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw
more Wersquoll hit them all the endhellip
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention
Conversation is
the new attention
Christopher Fahey amp Timothy Meaney
A List Apart April 19 2011
Now I want people to talk about me and my brandshellipthatrsquos the
most credible way to get heard
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Donrsquot be afraid of conversationhellip
people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve
social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized
ndash amp addressed
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Stop thinking reachhelliphow many followers how many fans
Think engagement are they commenting Posting Asking Are you answering
Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds
retweeting amp endorsements
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
hellipnurture is essential
Burson-Marsteller Asia-Pacific Social Media Study 2010
55 of Asian corporate
social media
accounts are inactive
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social media conversations
engagement
adventitious
Taking advantage of the situationhellipquickly
Just like a witty conversationalist
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
Just one example during the superbowl 2013
black-out
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968
its been retweeted more than
14000 times (and the same image on Facebook has gotten more than
20000 likes) mdash meaning that the
most powerful bit of marketing during the advertising industrys most expensive day may have been free
You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip
which stays on brand
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Part 2
Part 1
Part 3
digital mainstream
marketing lagging
social mediaconversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
Thatrsquos all folks Except for a couple of quotes
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindrait is not the strongest of the species
that surviveshellipldquo
it is the one most adaptable to
change
nor the most intelligent
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz
Copyright copy by ian fenwick All rights reserved
digiAindra
digiAindra co ltd
strategic digimarketing based in Bangkok Thailand Founded by
bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide
bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P
bull Nick Pisalyaput WEF Young Global Leader President CREATE
more about digiAindra co ltd
blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both
also operate Woof Woof Studio
more about Woof Woof Studio
founding partners in Loyalty in Motion amp iPointz
cloud-based loyalty programs for mobile devices
more about Loyalty in Motion amp iPointz