Change ProcessBy

Dr. Vijay Kr Khurana

What is Change ?• “ It is not the strongest of the species that

, ; survive nor the most intelligent but the .”most responsive to change

• “ The quality of a successful man is to flow ” – and not to freeze Ralph Waldo

.Emerson

What is Organizational Change ?

What is Change Problem? • At the heart of change management lies the change

problem, , , that is some future state to be realized , some current state to be left behind and some

, structured organized process for getting from the . one state to the other state

• , At a conceptual level the change problem is a ( ) matter of moving from one state A to another state

( ). B• , In simpler terms the change problem can be

treated as smaller problems having to do with the, , . how what and why of change

• a. Change as a 'How’ Problem b . C hange as a ‘What’ Problem c. Change as a ‘Why’ Problem

Nature / / Features Characteristics of Organizational Change

• Change makes things different• Change is inevitable• Change is usually an ongoing activity• Change results from factors both inside and

outside the organization• Change offers new opportunities and poses

new challenges• Change takes place in all parts of an

organisation• Change takes place at varying rates in different

.parts of an organization

Nature / / Features Characteristics of Organizational Change

Contd …• Changes take place at different levels of

an organization• Change may be both planned & unplanned• .The rate of change may be slow or fast• / The quantum magnitude of change may

( ) be of First Order Incremental or Second ( ).Order Radical

• Organizational changes are not always. uniform

Importance of Change• Change brings risk and uncertainties,

which, if not managed properly, may lead to huge costs to the organization or even collapse of the organization

• Change sometimes bring challenges without which life and business activities may become monotonous and repetitive.

• Change may bring new business opportunities

• Change sometimes brings new threats which act as stimuli for improvements

Importance of ChangeContd … • Change process may be used by the organizations

to move from current state of business operations to next higher state of business operations.

• Change process may enable the organization to abandon some negative cultural values, some outdated & obsolete practices and methods etc.

• Change process can be used to raise motivation viz. by creating desire to support and participate in the change

• Change process may lead to more satisfaction through improvement in worker skills and more worker participation

Types of Organizational Changea. ( ) Planned Change intentional or goal oriented

( )and Unplanned Change accidentalb. ( Fast Change and Slow Change in terms of rate

)of changec. ( ) First Order Change incremental and Second

( ) Order Change fundamental or radical in terms / of magnitude quantum

Causes / Reasons / Factors for Organizational Change

a. External Factors: some factors are:• Change in Government Policies• / Technological Advancement Progress in

external environment• Change in demographic characteristics• Market changes• Change in economic conditions – boom vs

recession• Increase in raw material / input costs• Social Pressures etc.

Causes / Reasons / Factors for Organizational Change

b. Internal Factors: some factors are:• Change in leadership• Structural reorganization• Adoption or Implementation of new technology• Decline in profitability• Productivity concerns• Industrial Relation Problems etc.

10 Major Forces of Change in Current Era

• Demographic Changes• Political Stability - demand for social justice,

inclusive growth• Environmental issues• Health Care issues - medical tourism etc• Tech & Innovation – breakthrough & disruptive

technologies / innovation• Economic Transformation – globalization, open &

inter-connected economies • Education & Awareness • Rising needs for Infrastructure• Safety and Security • Balance of Power- Have vs have-nots, Developed

vs Developing countries, North vs south

What is Change Process? • It is the process which changes the

state or which results in change• Change process as “Unfreezing,

Changing & Refreezing”• Change process as problem solving

& problem finding

Kurt Lewin’s Model of Change Process

• Also known as Unfreeze-Change – Refreeze Model

• Lewin suggested following three steps for ensuring successful change

Kurt Lewin’s Model of Change Process

1. Unfreeze – change efforts to overcome the pressures of resistance to change. Driving forces for change need to be greater than restraining forces working for status quo. Following steps need to be taken:

• Determine what needs to be done• Ensure there is strong support from

upper management• Create the need for change• Understand & Manage doubts & concerns

Kurt Lewin’s Model of Change Process

Kurt Lewin’s Model of Change Process

contd …2. Change – moving to new state. Following steps

need to be taken: • Communicate often• Dispel rumours • Empower action• Involve people in the process 3. Refreeze – Stabilizing the change; making

new change permanent. Following steps need to be taken:

• Anchor the changes into culture• Develop ways to sustain the change• Provide support & training• Celebrate success

Bringing Organizational Change

a. Diagnosing the Organizational capability to change

b. Formula for Changec. Bringing change - Seven Levels of Change

Model

Bringing Organizational Change

a. Diagnosing the Organizational capability to change • Before initiating change process, it is very

important to diagnose / assess the organizational capability to change.

• If it is not assessed / diagnosed, then, at later stages, change process may go out of control, leading to huge costs to the organization.

Following parameters can be used to diagnose / assess organizational capability to change: -----

• Organization culture• Vision for future• Commitment of top management

Bringing Organizational Change

a. Diagnosing the Organizational capability to change

Contd ....• Risk taking attitude of top management• Risk taking capabilities of the organization• Degree of flexibility in organizational systems and

overall working• Effective communication• Strong leadership • Pool of dedicated managers and senior executives• Commitment, motivation and participation of

workforce• Convergence of organizational goals and individual

goals

Bringing Organizational Change

b. Formula for Change• The formula for change was developed by

. Richard Beckard and and David Gleicher It is ’ . sometimes referred to as Gleicher s formula

• ’ The Gleicher s formula stresses that the , combination of organisational dissatisfaction

vision for the future and the possibility of, immediate tactical action must be stronger

than the resistance within the organisation in .order for meaningful change to occur

• Driving forces must be > restraining forces

Bringing Organizational ChangeModified / Rectified Model

c. Bringing change – Rolf Smith’s Seven Levels of Change Model

• 1: — Level Increasing Effectiveness Doing The Right Things

• 2:Level — Improving Efficiency Doing Things Right• 3: — Level Enhancing Doing Things Better• 4: Level Cutting or Abandoning the Unnecessary

Things – viz Product simplification• 5: / — . Level Copying Imitation i e Doing Things which

Other People are Doing – viz / Copying Imitation, R everse engineering, Benchmarking

• 6: Level Doing Different — Doing Things No One Else is Doing – Re-engineering

• 7: — Level Doing Impossible Doing What Cannot be Done - some Breakthrough- a revolutionary or

shocking departure from convention

Change ProcessBy

Dr. Vijay Kr Khurana