ChampionsWay Social media basics course - Webinar 2

1. ***IMPORTANT***

Just a reminder to everyone that we do requireyou to log in with yourfull name(the same name you put in the registration form)

If the room fills up, we will be removing people who do not have their full name as their username

Limit of one room per person!

Why are we doing it?

Social Media needs to be a part of all schools/studios marketing strategy.

Waiting too long will result in you playing a game of catch up that you can never win.

Its our passion to help small businesses

What is the goal of the course?

To have an understanding of the overall science of Social Media.

To have a clear direction of how you will use Social Media in 2011.

To be Social as a group!

Meet/network with some people who face the same challenges everyday so we can all exchange ideas and help each other out after the course.

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Webinar # 2 Agenda

Review of Content 2-6

Evaluation feedback

Homework assignment

Next Webinar December 8th

1.Why are You Here?

To learn more about Social Media

To improve your Social Media Presence

To Invest in your business- learning is an investment

2. What is Social Media?

The new way to communicate

The ability to be your own media company and distribute your own messages

The ability to reach your target market instantly

The ability to gather data to improve your business

The ability to attract people who are like you in order to grow your business

3. The Difference between Your Social Networks

Facebook and Twitter are the big networks for microblogging (short posts).

YouTube and Vimeo are video sharing sites which are good for letting people see your business in action.

Flickr and Photobucket are photo sharing sites which are good for letting people see inside your business and its

Foursquare and Loopt are geo-tagging sites where your customers are able to check-in when they arrive.

Digg and Delicious are social bookmarking sites where you submit blogs for higher positioning which makes them easier to find.

Social Site ties it all together. You will blog fromsocial site and your website is here. All of your social networks will connect back to social site enabling you to receive leads and clients.

Traditional Marketing Issues

Cold Calling- No one answers because they have caller ID

Direct Mail- It ends up in the trash and is very expensive

Magazine- Very expensive and low ROI

Radio- No one listens to commercials. Everyone has iPods.

TV- No one watches commercials. They have TVO and On Demand or Movie Channels

2) ChampionsWay Marketing

Social Site

Fan Page- Leads go into PerfectMIND for you. Easy to track and measure.

SEO/ SMO- You have to be found. If you do neither, you'll be lost. They act as a 24/7 marketing channel.

Save Money- ChampionsWay Marketing isonlya small percentage of the cost of traditional marketing each month.

Social Reach- People are following you because they want to, not because they are forced to. You are able to reach more people in less time .

3) Truth about Traditional Marketing

Direct Mail, Magazines, TV, Radio and Yellow Pages are too expensive

Yellow Pages- drop it now!

Direct mail generates 1-2 leads

Magazines generate 2-3 leads

TV generates 2-3 leads

Radio generates 0 leads usually.

Traditional Marketing forces you to compete with the same business types.

If you use traditional methods, incorporate social media networks to drive people there. This will separate you from the competition.

Do not drive people to blank networks.

Drop at least 1-3 traditional methods and focus more on social media.

4) 5 Tips on How to Use Traditional Marketing

Use a custom Facebook URL on your Marketing Materials

Be different- Tell people to visit your Fan Page for a free holiday gift, for example.

Use traditional marketing to drive people to your networks by updating your marketing materials with the links to your Social Media networks

Cross promotions can now be done online through social media

1) Social Reach is a combination of the following:

Facebook Fans/ Likes

Twitter Followers

YouTube Subscribers

Social Site Subscribers

Flickr Followers

LinkedIn Connections

MySpace Friends

Etcetera

2) Social Cross Promotions

Expand your reach by networking with businesses who also have a big reach.

3) Competitive Reach

Always be aware of your competitors' reach.

Know the same stats for them as you do for your own business

1) Why Social Media Will Work

You get rewarded for working hard- If others can relate to you and youcan generate a feeling, you will get a response. It is not about how much the marketing costs, its about the reaction. The more people can relate, the more they comment and the higher your positioning is which creates more leads and clients!

You will get rewarded if you care- For the same reasons we just mentioned, you will see the results if you care. We know you care because you are heretaking this course.

Think about it- The Yellow Pages disintegrated, magazines could too and newspapers are on their way out. If you do not build your Social Media presence now, you will pay for it once these traditional marketing avenues die off.

Research- It has now become so easy for consumers to research businesses and choose the best or most appealing one. You have to have a presence or they will not be able to research you at all.

Strategy- If you sit down and figure out your plan ahead of time you will succeed

Content- Organize your content before you start posting. You only get one chance to make a first impression.

Tools- Lead Capturing devices and tools to measure your efforts are the only way you will know if your efforts are working.

Weekly Reports- Review your Networks. Is your social reach going up or down or plateauing? If it is not going up, something needs change.

Adjust and Adapt- After reviewing your weekly reports, make the necessary changes

1. Why Social Media Will Not Work

No Plan- If you have not done the research and created a plan it will not work for you.

No Consistency-Sporadic posts every few weeks will not get you anywhere.If you are posting random things sporadically that will hurt you even more.

No Way to Capture Leads- You must have a device to capture your social media leads (e.g. landing pages). Otherwise, your efforts are useless.

No Way to Measure- If you don't have a lead capturing device, you cannot measure your efforts.

Time- It takes time to make content and distribute it. If you do not have the time it takes, you will not grow. Negative Influencer- You will end up behind the curve if there is someone telling you Social Media will not work.

No Content- Throwing ideas out there with no thought behind it will get you no where.

Wrong Approach- You have to actually care. Do not use this asa selling tool.

Unrealistic Expectations- This is not a miracle. It takes time and effort to develop and grow.

Thank you again for joining our course!

We encourage you to send any questions or feedback you may have throughout the course, to do so please email[email_address]

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ChampionsWay Social media basics course - Webinar 2