BANKING IN THE NEW DIGITAL AGE

CHAD BALLARD

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Welcome to the Experience Economy

Extract Commodities

Make Goods

Delivery Services

Stage Experiences

Market PremiumPricing

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Harvard Business Review

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New Experiences in Banking• 53% don’t think their bank offers

anything different than other banks• 1 in 3 say they are switching

banks in the next 90 days• 71% would rather go to the

dentist than listen to what their banks are saying

• 33% believe they won’t need a bank at all in the future

• Nearly half are looking for tech start-ups to overhaul banking

• 73% would be more excited about a new offering from Google, Amazon, Apple, Paypal or Square than from their own bank

Millennial Disruption Index

Scratch, Viacom Media Services BBVA Research

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Product and Service EvolutionProviding More Advanced Products and

Services Through Superior Mobile Experiences

BBVA Research

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Tracking Customer ExperiencesNet Promoter Score (NPS)

Measurements Tracked Through Every Experience

How likely is it you would recommend us to a friend?

• Promoters• Passives• Detractors

Problem Incident Rates

Daily Learning w ActionNet Promoter Score

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Fintech Disruption to Experiences

Fintech Investment 2008 - 2014

Fintech Providing Enhanced Experience and Value…

…And Creating New Business Models

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Conclusions and Questions?

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www.sngular.team@sngular_team