Top 10 Questions for Chapter 8: Identifying Market Segments and Targets

harold ceasar t. verayo

Rold ON TIME

1. _____ marketing reflects a growing trend called grassroots marketing.

a) Localb) Nichec) Targetd) Micromarketing

p.250

2. A _____ is a more narrowly defined customer group seeking a distinctive mix of benefits.

a) segmentb) subsegmentc) niched) subgroup

p.249

3. In _____ marketing, the seller engages in the production, distribution, and promotion of one product for all buyers.

a) segmentb) massc) niched) target

p.248

4. _____ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice.

a) Customerizationb) Mass marketingc) Micromarketingd) Niche marketing

p.252

5. In _____ segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.

a) demographicb) psychographicc) behaviorald) geographic

p.263

6. _____ segmentation calls for dividing the market into groups based on age, family, size, family life cycle, gender, income, etc.

a) Demographicb) Geographicc) Behaviorald) Psychographic

p.255

7. A company uses _____ invasion plans to enter one segment at a time.

a) segment-by-segmentb) micro segmentc) counter segmentationd) target marketing

p.271

8. A _____ is a set of segments sharing some exploitable similarity.

a) macrosegmentb) supersegmentc) conglomerated) selective segment

p.269

9. In _____ specialization a firm selects a number of segments, each objectively attractive and appropriate.

a) marketb) differentiatedc) full marketd) selective

p.269

10. With ________ the firms makes a certain product that it sells to several different market segments.

a) market specializationb) position specializationc) product specializationd) differentiated specialization

p.269

1. _____ marketing reflects a growing trend called grassroots marketing.

p.250

a) Localb) Nichec) Targetd) Micromarketing

2. A _____ is a more narrowly defined customer group seeking a distinctive mix of benefits.

p.249

a) segmentb) subsegmentc) niched) subgroup

3. In _____ marketing, the seller engages in the production, distribution, and promotion of one product for all buyers.

p.248

a) segmentb) massc) niched) target

4. _____ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice.

p.252

a) Customerizationb) Mass marketingc) Micromarketingd) Niche marketing

5. In _____ segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.

p.263

a) demographicb) psychographicc) behaviorald) geographic

6. _____ segmentation calls for dividing the market into groups based on age, family, size, family life cycle, gender, income, etc.

p.255

a) Demographicb) Geographicc) Behaviorald) Psychographic

7. A company uses _____ invasion plans to enter one segment at a time.

p.271

a) segment-by-segmentb) micro segmentc) counter segmentationd) target marketing

8. A _____ is a set of segments sharing some exploitable similarity.

p.269

a) macrosegmentb) supersegmentc) conglomerated) selective segment

9. In _____ specialization a firm selects a number of segments, each objectively attractive and appropriate.

p.269

a) marketb) differentiatedc) full marketd) selective

10. With ________ the firms makes a certain product that it sells to several different market segments.

p.269

a) market specializationb) position specializationc) product specializationd) differentiated specialization

Top 10 Questions for Chapter 8: Identifying Market Segments and Targets

harold ceasar t. verayo

Rold ON TIME