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Ignore Social Media
Seattle Nonprofit Leadership Series
You should
IGNORESocial Mediabecause:
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demographic on
FB: 50+Pew Research Center 8/27/10
Fastest growing
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You should
IGNORESocial Mediabecause:
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1#
BoringYou're too
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Will it Blend video: http://www.youtube.com/watch?v=aM94aorYVS4
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2#
BrokenYou're too
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Chronicle of Philanthropy 11/08
Major Donor Sadness
57.7%Stopped giving because they weren't connected.
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Chronicle of Philanthropy 11/08
Major Donor Sadness
80%of wealthy donors did not believe they had a major impact.
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3#
BusyYou're too
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4#
ControllingYou're too
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Never:
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ThinkNever:
BIG21
ThinkAlways:
small.
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2 2 reasonsreasonsforfor
Social Social MediaMedia23
DonorsDonors
RecipientRecipientss24
Focus Focus ononWhy.Why.
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It's all aboutIt's all about
RelationshiRelationshipsps
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DonorsDonors27
DonorsDonors
ConnectConnectCommunityCommunity
with awith a
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DonorsDonors
EngageEngageCauseCause
with thewith the
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DonorsDonors
ParticipParticipateateSolutionSolution
in thein the
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What you should do:
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Become a
What you should do:
ThoughtLeader
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Focus on
What you should do:
fewnot many
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Find your
What you should do:
Groupies
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Weave everything
What you should do:
together.
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Steve ThomasEmail: [email protected]
Blog: www.oneicity.com/blogFacebook:
www.facebook.com/oneicityTwitter: www.twitter.com/oneicity
LinkedIn: www.linkedin.com/in/SteveThomas1
Recommended Reading List
• “Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever” Cliff Atkinson, 2009
• “The Back of the Napkin: Solving Problems and Selling Ideas with Pictures” Dan Roam, 2009
• “Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant” W. Chan Kim and Renee Mauborgne, 2005
• “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web” Brian Solis, 2010
• “Facebook Marketing: An Hour a Day” Chris Treadaway and Mari Smith, 2010• “Good to Great: Why Some Companies Make the Leap... and Others Don’t” Jim Collins,
2001• “Linchpin: Are You Indispensible?” Seth Godin, 2010• “Made to Stick: Why Some Ideas Survive and Others Die” Chip Heath, 2007• “The Networked Nonprofit: Connecting with Social Media to Drive Change” Beth Kanter
and Allison H. Fine, 2010• “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your
Good Cause” Kivi Leroux Miller 2010• “Socialnomics: How Social Media Transforms the Way We Live and Do Business” Erik
Qualman, 2009 • “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust”
Chris Brogan and Julien Smith, 2009 • “World Wide Rave: Creating Triggers that Get Millions of People and Spread Your Ideas
and Share Your Stories” David Meerman Scott, 2009
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Recommended Blog List• Oneicity: Income Solutions for Nonprofits, Authors: Steve Thomas and
Kris Hoots, http://www.oneicity.com/blog• Beth’s Blog: How Networked Nonprofits Are Using Social Media to Power
Change, Author: Beth Kanter, http://www.bethkanter.org• Chris Brogan: Community and Social Media, Author: Chris Brogan,
http://www.chrisbrogan.com• Future Fundraising Now: How to do fundraising right, starting now,
Authors: Jeff Brooks, http://www.futurefundraisingnow.com • Idealware: Helping Nonprofits Make Smart Software Decisions, Author:
Laura S. Quinn, http://www.idealware.org/blog• Nonprofits Tech 2.0: A Social Media Guide for Nonprofits, Author:
Heather Mansfield, http://nonprofitorgs.wordpress.com• NTEN: Nonprofit Technology Network, Author: Holly Ross,
http://www.nten.org/blog• The Monday Morning Memo: Tips and Techniques to Grow Your Business,
Author: Roy H. Williams, http://www.mondaymorningmemo.com• Seth’s Blog, Author: Seth Godin, http://sethgodin.typepad.com/• Social Media Examiner: Your Guide to the Social Media Jungle, Author:
Mike Stelzner, http://socialmediaexaminer.com
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Nonprofits to Watch• Future Fundraising Now: How to do fundraising right, starting
now, Authors: Jeff Brooks, http://www.futurefundraisingnow.com
• Idealware: Helping Nonprofits Make Smart Software Decisions, Author: Laura S. Quinn, http://www.idealware.org
• Nonprofits Tech 2.0: A Social Media Guide for Nonprofits, Author: Heather Mansfield, http://nonprofitorgs.wordpress.com
• NTEN: Nonprofit Technology Network, Author: Holly Ross, http://www.nten.org
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Photo CreditsPhotos used as per Creative Commons Attribution 3.0 US license
Slide 6 and 7: http://www.flickr.com/walkadog/3560856061 Slide 24: http://www.flickr.com/photos/29071316@N06/3470399603/Slides 28-31: http://www.flickr.com/digomoraes/716138129/
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