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Company ProfileCompany Profile
Vision and Mission Vision and Mission
Business StrategiesBusiness Strategies
Management PhilosophyManagement Philosophy
November 2008
The CF Business was first conceptualized.
December 2008
Concept development.
January 2009
Market and product research.
February 2009
Partner selection.
March 2009
Business plan development.
April 2009
Capital formation and Pre-marketing consultations.
May 2009
Final partner selection and pre-marketing campaign. Systems
development and Product Acquisition.
CF WELLNESS INC. is a newly established company formed by an organization whose members have over a decade of experience and expertise in direct marketing, information technology, financial and corporate management. CF WELLNESS INC. was established with the main purpose of providing every Filipino family with all types of cheaper but world-class-FILIPINO-manufactured consumer products through a “Full Blown” and “Comprehensive” M-Commerce System where consumers can partake in a highly lucrative and comprehensive rewards system. CF WELLNESS INC. will be the first company in the Philippines to create an entrepreneurial business for the “C” and “D” brackets of our society with the LOWEST capital outlay while being supported by the company’s powerful M-Commerce System. These entrepreneurs will be the company’s main distribution channels and each of them will be provided with a captured market through the company’s Unique Consumers’ Club Program.
Our mission requires the highest ideals and dedication. CF Wellness Inc. desires to convert every Filipino into a professional and effective entrepreneur.
Vision and Mission Vision and Mission
We envision a Filipino population composed mostly of proud and successful entrepreneurs. CF Wellness Inc. wants to become the leading catalysts and business model provider for Filipinos to become highly motivated as well as effective entrepreneurs.
Technology, Effective Training Programs
Mental/PhysicalWellness & Wealth
Well-distributed Compensation
Design based on a modern
Online and Real-time
Payout Facility.
Advanced Entrepreneurial
Training Programs and
Customized Motivational
Modules.
World-class quality products
Distributed in a modern
Technology-based
M-Commerce marketing
Platform.
Management PhilosophyManagement Philosophy
5
Shared VisionAll stakeholders must truly share
and believe a “One Shared Vision”that really benefits everybody.
Synchronized and Integrated Fulfillment of the Four Human Needs
(Physical, Mental, Social and Spiritual)
Principled LeadershipLeading the company organization
And all stakeholders thru time-tested Principles.
Synergized Functions, Dutiesand Tasks
Integrated and Interrelated AssignmentOf Tasks and Duties
ManagementPhilosophy
Business StrategiesBusiness Strategies
6
• Privilege Consumer Club • Direct Customer
Distribution• Direct Pricing • Direct Promotions
Direct Direct MarketingMarketing
• Low Entry Requirements• Lucrative Compensation Plan• Daily Payout Releasing• Online Support Services• Effective Training Programs
LeverageLeverageMarketingMarketing
• Captured Sales Channels• Guaranteed Monthly Sales• Unique Support Systems• Modern Marketing Platforms• Low Capital Outlay
Exclusive Exclusive DealershipsDealerships
• M-Commerce Platform • IP Video Systems• E-games Marketing • Pass-On MMS/SMS• Pass-On Emails
Digital Digital MarketingMarketing
Marketing StrategyMarketing Strategy1
Business StrategiesBusiness Strategies
Sales StrategySales Strategy2
7
- Low Entry, High Payout - Daily Releasing - Online Support - Automated Payroll Accounts
Compensation Plan
- Car Sales Challenge- Tour Package Sales Challenge- Real Estate Sales Challenge
Sales Challenge
- BOMs near Target Market- Weekly BOMs per Province- Daily BOMs at the Office-Effective Presentations- Effective Speakers
Strategic BOMs
- Daily, Weekly and Monthly Instant SMS Raffle- Weekly and Monthly Online Raffle-Unique Raffle Override Incentive Plan
Online/SMS Instant Raffle
Effective Leveraging and Promotions
Rapid Sales Growth
Business StrategiesBusiness Strategies
Brand StrategyBrand Strategy3
8
- TV - Radio - Newspaper, Magazine - Brochures, Flyers, CDs
Tri-Media Advertising
-Pass-On SMS/MMS-Pass-On Emails- IP Video Commercial-AdverGames
Digital Advertising
- Niche Marketing Symposiums- Survey Exhibits & Trade Fairs- Actual Product Test Surveys-Events Surveys-Online Surveys
Public Symposiums and Surveys
- Academe Endorsements- Civic Organization Endorsements- Professionals Endorsements-Businessmen Endorsements
Not the Usual Endorsements
Continuous Advertising
Popular Brand Acceptability
CHINACHINA
INDIAINDIAINDIAINDIA
CF WELLNESSCF WELLNESS
USA USA
CANADACANADA
THAILAND THAILAND
Global Expansion PlanGlobal Expansion Plan
VIETNAMVIETNAM