This 10 day annual course was started back in 2003 . Goal was with to rethink the possibilities creating

more meaningful value in business in our rapidly changing economic landscape.

Today it is attracting international participants form all over the world who take their change to may be

become disruptive in their own industry. Learn, develop and practice your future proof business case.

Become part of a unique learning context and immerse yourself in a transformational experience.

PROGRAM

AMS # 10

DUNCAN STUTTERHEIM (2010)

I visit regularly refreshing courses for professors at Harvard or MIT. This is way way better, more profound, way more relevant content, the selection of speakers is 10 times as good, this is really different“

“

former attendees of

PROF. JUAN SERRANO

BECOME A CERTIFIED EXPERIENCE PROFESSIONAL

!

VALUE CREATION COURSE RETHINK YOUR BUSINESS AMS #SPRING15

CENTRE FOR THE

EXPERIENCE ECONOMY

VALUE CREATIONCENTRE FOR TRANSFORMATION ECONOMY X ACADEMY FALL 2014

One goal The essence of this learning journey is „rethinking” your business to become resilient and future proof. !

EXPERIENCE ECONOMY

CERTIFICATION

ROB DE WITH (AVANS)

“I have never experienced such an in depth

and instructive course”

RETHINK

New value propositions and business models emerge as traditional ones become obsolete. Old handles do not work anymore. Straight line thinking stops here. !

RETHINK YOUR BUSINESS TO BECOME RESILIENT AND FUTURE PROOF !

Are you and your organisation fit for a new economic landscape?

ROB DE WITH (AVANS)

“I have never experienced such an in depth

and instructive course”

UNIQUE LEARNING CONTEXT

A combination of entrepreneurs, practitioners

and faculty members offer a unique learning

context which will lift you out of your comfort

zone. The program is designed around your

case study and therefore anchored in the real

business situation and will be the mainstay of

your learning .Your business dilemma;s will be

brought to another level in order to unfold the

hidden potential. Break through paradigms

and orthodoxies.

!

!

!

Academic faculty

Entrepreneurs Practitioners

Your case study

CREATE YOUR FUTURE PROOF BUSINESS CASE IN THE CENTRE

Our 5 step approach is developed for creating

new business value. The approach contains

theory to understand the structural drivers for

change( technological, sociological,

psychological and philosophical) co-creative

workshops and a comprehensive toolbox( Xp

canvas, XP journey, platemaking strategies, XP

scorecard). Your business case is at the centre

of your learning process. Learning by sharing

form the successes and failures of participants

and entrepreneurs.

RACHEL MORTON NATIONAL AUSTRALIAN BANK

“ All speakers had a special story behind them

WHO SHOULD APPLY

For those who want to be ready in their own

industry to set the tone. For fresh minded

executives, for those who are not afraid to be

confronted with their business status quo.

!

Most importantly; participants need to be

individuals with a truly explorative mind and an

entrepreneurial spirit – driven by a strong personal

mission. In the program, we will help you become

even better at visioning a better future,

orchestrating creative teams and driving

breakthrough results with meaningful impact.

!

“DOING THE SAME THING OVER AND OVER AGAIN AND EXPECTING A DIFFERENT RESULT IS INSANITY “ ALBERT EINSTEIN

EXPERIENCE ECONOMY

CERTIFICATION

5 MODULES 10 DAYS

▪ Theory; To understand the changes we are going through on a societal level( the

drivers for change) and the individal level (The psychology of experience)

▪ Practice; Develop new value propositions for your business and learn to apply a

comprehensive toolbox containing experience journey’s blueprints, placemaking

strategies, interactive design, co creation and the experience business canvas.

▪ Develop the experience ecosystem with supporting technologies.

▪ Build the high performance organisation(through experience leadership& culture)

▪ Create new profit zones and innovative business models and measure your impact

COMPETING VALUES FRAMEWORK 5 STEP MODEL

values vision

INTERNAL

4 | High performing organization. Leadership,

people & culture

How do we develop our people and leaders

to support the experience strategy. Which

competences need to be developedand what is

the desired culture.

3 | Which internal processes create xp value?

Which experience co-creation architecture?

Developing the experience eco system.

EXTERNAL

CONTROL

FLEXIBILITY

2 | Creating meaningful value

New (redesigned) value propositions

Which experience environments?

Placemaking strategies on/offline

1 | Innovation & learning

Where do we need to be creative,

Think outside the box, to creat new

environments and value platforms and which

networks are relevant?

initiatives

goals

creativityempower-

ment

systems

standards

5 how is money

being earned

> THE PSYCHOLOGY OF EXPERIENCES JAN 14

> UNDERSTANDING THE DRIVERS FOR CHANGE JAN 15

> CREATING NEW EXP VALUE POPOSITIONS FEBR 4

> APPLYING THE TOOLBOX 4 CO CREATIVE VALUE FEBR 5

> INTERACTIVE XP DESIGN &TECHNOLOGIES MARCH 4

> BUILDING HIGH PERFORMANCE ORGANISATION MARCH 5

> BUSINESS MODEL INNOVATION APRIL 8

> NEXT PRACTICE BUSINESS SAFARI APRIL 9

> YOUR BUSINESS CASE PERSONAL COACHING MAY 20

> FINAL CASE PRESENTATION & CERTIFICATION MAY 21

CERTIFICATION PROGRAM SPRING 2015

TRANSFORM YOURSELF

& YOUR

BUSINESS

SHARING

LEARNING

CREATING EXPERIENCING

*30 POINTS NIMA SENIOR MARKETING PROFESSIONAL

Dates subject to change

YOUR FACULTY OF INTERNATIONAL EXPERIENCE PROFS

ED PEELEN European Centre for

Experience Economy

JOE PINE Strategic Horizons

STEVEN OLTHOF

European Centre for

Experience Economy

ALBERT BOSWIJK European Centre for

Experience Economy

CHRISTIAN JANTZEN Aallborg

University (DK)

IGOR MILDER Talpa Connect

JOSEPHINE GREEN Forward Thinker

MENNO VAN DOORN Vint Sogeti

DUNCAN STUTTERHEIM ID&T Sensation

YURI VAN GEEST Singularity

University

Every program has a unique combination of visiting faculty subject to case materials, participants needs and availability

PROGRAM 2014

The faculty will be based in Amsterdam during the course. Three of the ten workshops will be held in Roskilde (DK), Aalborg(DK). During the 3months, the program alternates between short intensive workshops spent on the FreedomLab campus in Amsterdam and assignments completed on the job. With the full support of the professional faculty, participants put their new skills to work during the 3-month course, as they embark on their personal learning challenge.

In order to have the creativity to stay flexible, being open minded, and create and feel the future around you our certification program will transform the way you think and work as a leader.

!

REGISTER NOW

• The workshops will take in total 10 days active participation. Count for preparations and reading, work on your case study an additional appr. 5 days;

• Business innovation safaris, learning excursion dialogues with the owners/entrepreneurs are included in the workshops;

• Full 10 day course with personal coaching on your case study. Investment € 7.900 excl. VAT, excluding residential costs and travel expenses; Your registration is confirmed when payment is received.

• Option; 2 modules course fee € 3.000-excl VAT

• Locations; Amsterdam, Roskilde University Centre, Aalborg University.

• Apply for registration form info@experience economy.com

@

APPLY TODAYCONTACT US FOR MORE DETAILS

experience economist

european centre for experience & transformation economy

info@experience-economy.com

EXPERIENCE ECONOMY

CERTIFICATION