Upload
digital-medcom
View
159
Download
0
Tags:
Embed Size (px)
DESCRIPTION
CE- 2012 is a one day action packed conference focusing on implementing effective commercial strategies that are necessary to increase revenues and profitability in the complex Indian landscape of today.
Citation preview
Event at a glance...
CE- 2012 is a one day action packed conference focusing on implementing effective commercial strategies that are necessary to increase revenues and profitability in the complex Indian landscape of today. ‘Pharmaceuticals in India’ is a never ending discus-sion over its growth potential, opportunities, strengths and how your organization can capitalize on them. At the same time, it is essential to know what obstacles you will face while doing so. At CE- 2012 we will aim at covering most of the crucial topics that are timely today! Highlights:
Dr. Ajit Dangi will share his model on com-
mercial excellence– DIVA (Differentiation, Innovation and Value Addition)
An exclusive panel to discuss commercial
excellence KPIs to be considered as key growth drivers
Explore the new role of an FLM
Learn about the increasingly popular Key Account Management and how it works
Uncover the various market access models
for Indian Pharma
Organized by Pharma Search Conventions Akshata Rao– Director E: [email protected] Cell: +91.9833074566
Dr. Ajit Dangi- (Former Director General of OPPI), President and
CEO of Danssen Consulting
Deep Bhandari– GM Sales & Marketing Service Organization (
MSO) at Novartis India Limited
Anindya Chowdhary - Sr Di-rector, Head - Consumer Health-
care Business - India at Sanofi
S. Vardarajan - Associate Di-rector– Head of Commercial Ex-
cellence and PMO at Merck
Amlesh Ranjan - Associate Director at
Sanofi
Manoj Kumar - Head, Market-ing, Global Central Marketing,
AstraZeneca- Branded Generics
Deepak Arora - Global Associ-ate Brand Director at Novartis
Healthcare Private Limited
Chandrasekaran K. N– Con-sultant
Darshan Kulkarni– Pharma Attorney, The Kulkarni Law Firm
Priti Mohile– Managing Director, MediaMedic Communications
Commercial
Effectiveness in
Pharma (India) 2012
Hotel Courtyard Marriott, Andheri-
(E)
Landmark: Opp Sangam cinemas,
Andheri Kurla road, Mumbai
The only conference on commercial excellence!
Time: 8 :30 am to
5 :30 pm
Date: Augus t 4 th ,
Join us at the an exclusive panel
discussion on Social Media
marketing!
Session 1: Future landscape of the Indian Pharmaceutical market & marketing excellence CHAIR of the conference : Priti Mohile, MD—MediaMedic Communications
Explore the key drivers impacting your company’s business in this fast paced pharma environment Boom in healthcare: Learn about the growing opportunities with healthcare transformation
Capitalize on the growth opportunities with the rise in specialty drugs. Speciality requires special capabilities: Do we agree?
Emergence of Biosimilars in speciality arena: Will it mitigate the rising cost? Patient Adherence & Compliance-Challenges & Opportunities in speciality space
Speaker: Deepak Arora- Global Associate Brand Director at Novartis Healthcare
KEYNOTE PRESENTATION
DR. AJIT DANGI (Former Director General of OPPI), CEO and President of Danssen Consulting Preparing India to compete and succeed in the global Pharma market:
Aligning with Global Trends in Pharmaceutical Market to make strong global footprints Identifying Key Strategic Drivers to sustain profitable growth Leveraging Intellectual Property as a Competitive Strategy How DIVA (Differentiation, Innovation and Value Addition) can help Indian Pharma to move up the Value Chain
Establishing your brand in the competitive Indian pharma environment
Know how to maximize productivity and be the “Chosen one” amidst the brand clutter
Understand the need for competitive intelligence in a challenging pharma environment What is the right amount of brands to sell?
Speaker: Navneet Sharma, Sr. Analyst (GPS& C), Novartis Healthcare
Panel: Commercial excellence KPIs to be considered as a key growth driver for your company
Benchmark your commercial strategies with competitors to analyze loopholes
Drive commercial excellence by integrating sales and marketing efforts Learn how to manage the overlap of sales and marketing efforts
Speakers: Anindya Chowdhury- Sr Director, Head - Consumer Healthcare Business - India at Sanofi, Deep Bhandari- General Manager, (MSO)
at Novartis India Limited K. N Chandrasekaran– Consultant and Priti Mohile– MD, MediaMedic Communications
Timing: 9:00 am – 9:40 am
Timing: 9:40 am – 10:20 am
COFFEE BREAK 10:20 am – 10:50 am
Timing: 10:50 am – 11:30 am
Timing: 11:30 am – 12:10 pm
Employing innovative marketing channels for your brand like Social Media
Emerging media and multi-channel marketing: Is this the future of Pharma?
Understand the impact of technology on healthcare
Learn about emerging media’s paving path to increased patient adherence
A Paradigm shift : Moving towards a Social healthcare platform
Panel: Dinesh Chindarkar- VP at MediaMedic Communications, Darshan Kulkarni – Pharma Attorney, The Kulkarni Law Firm
Enhance commercial effectiveness through marketing communications and programs
Identify the need to change in the growing competitive pharma environment
Understand who are the stakeholders and learn about their roles in your strategy
Marketing programs: How do we de-mystify them?
How do we measure effectiveness through marketing communications? Integrate technology in the measurement process Speaker K. N. Chandrasekaran- Former Head of Commercial Excellence at Novartis Healthcare
Session 2: Sales Effectiveness, KAM and Market Access
How do legal reforms affect sales? Get to know about FCPA, sampling and education timing
Understand why your head office is demanding marketing compliance to take top priority
What do the latest FDA rules mean for your medical representatives? Learn what GSK is doing in the US? Will that happen in India?
Compare the OPPI rules to the proposed Indian rules
Speaker: Darshan Kulkarni – Principal Attorney, Clinician – The Kulkarni Law Firm (USA)
Timing: 12:10 am – 12:50 pm
Timing: 12:50 pm – 1:30 pm
LUNCH BREAK: 1:30 pm – 2: 30 pm
Timing: 2:30 pm – 3:10 pm
Understand the role of a Front Line Manager
Uncover the paradigm shift of management internally
Learn the importance of goal setting and planning for a front line manager
What are the ‘on-job’ management styles?
How do we evaluate and measure the performance styles? Speaker: S. Vardarajan – Associate Director- Head of Commercial Excellence and PMO at Merck
Understanding Key Account Management for your business Refine your business strategy by implement an effective and suitable KAM model
Quality approach: Implement a more customer- centric model v/s a product focused one
Learn how to align the KAM model by allocating internal and external resources
Speaker: Amlesh Ranjan, Associate Director at Sanofi
Effective Market Access models for the Indian Pharma industry
Find out how much of the Indian population actually is your “brand audience”
Is market access a luxury or a necessity in today`s highly competitive and cluttered pharma industry? Are we innovative or still using the tactics which can be defined age old?
Explore the market access models that work today!
Speaker: Manoj Kumar- Head - Marketing, Global Central Marketing Team, AstraZeneca - Branded Generics
Timing: 3:10 pm – 3: 50 pm
COFFEE BREAK: 3:50 – 4:10 pm
Timing: 4:10 pm – 4:50 pm
Timing: 4:50 pm – 5:30 pm
Registrations
Type of pass Standard Premium*
Pharma companies Rs. 8,999 Rs. 9,999
Solutions Providers Rs. 11,999 Rs. 12,999
Consultants and Inde-
pendent professionals
Rs. 5,999 Rs. 6,999
*- Premium pass includes post event material as approved by the speaker. Standard pass doesn’t include it.
Group discounts : Buy 3 passes and get the 4th one FREE!
To register, select the type of pass and reach out to Akshata Rao on the below information.
Email: [email protected]
Cell: +91.9833074566
Courier the cheque to Pharma Search Laboratories India Ltd. 72/73 Pharma Search House, Worli Hill Estate, Mumbai 400018