CeBIT 2010 After-Show Report

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  • Successful CeBIT 2010"pushed" ICT industry

    Investment volume exceedsEUR 10 billion

    With 4157 exhibitors and 334,000 visitors,CeBIT 2010 hit the ground running andexceeded all expectations. Just under 20% ofprofessional visitors came from abroad. 74%bore investment responsibility and 36% werethere with definite investment plans. The totalinvestment volume amounted to more thanEUR 10 billion.

    One in three visitors came fromtop management - 6.2 millionbusiness contacts

    More than half of CeBIT visitors comeexclusively to CeBIT and no other trade fair inthe ICT industry. For the first time, the numberof CIOs registered for CeBIT from the largestGerman companies exceeded 270. A third ofthose attending were top management and 6.2million business contacts were made. Mediainterest was equally impressive: 5350journalists were accredited for the world'smost important ICT trade fair. Many exhibitorsreported growth in their business contacts, asdid the organizers of congresses, forums andspecial shows. At the Global Conferences, forexample, audience numbers climbed 21%.Partner Country Spain, in establishing itself asone of Europe's leading ICT countries, providednot only a large volume of business but alsoadded color to the show. Both exhibitors andvisitors benefited from the added value of thenew "Push" magazine and new servicesavailable on CeBIT.de, spurring business,know-how, life and much, much more.

    CeBIT 2011 to exploit user-side marketknowledge

    On Saturday 6 March 2010, CeBIT 2010 successfully closed itsdoors. The focus now is on analyzing the data compiled daily by themany employees and external helpers during the world's largestICT show.

    The new CeBIT After Show Report tells you everything you need toknow about new trends, visitor structure in the exhibition halls,international media response and marketing skills. At the sametime, you can enjoy CeBIT 2010 one more time, with its numerousprofessional events, galas and awards ceremonies. In the CeBITAfter Show Report, you will find out exactly why, for manyexhibitors and visitors, this year in particular was so important.Following the success of CeBIT 2010 comes CeBIT 2011.Enjoy a glimpse into the future with our new imagefilmabout the upcoming ICT-Event!

    CeBIT 2010's strong showing, exceeding expectations, laid thenecessary foundations for new growth in the industry. At theclosing press conference, Ernst Raue, member of the board ofDeutsche Messe, remarked: "Recent days are the best evidence ofjust how strong CeBIT is. And we will grow in 2011 with anintensified concept." He promised: "We are giving CeBIT an evenclearer structure, and will appeal to new target groups and extendour leading position even further." Raue also announced: "For thefirst time, we will integrate the user side into the design of CeBIT."Accordingly, Deutsche Messe will set up appropriate committeesand put their market knowledge to work in the strategicdevelopment of the worlds largest ICT trade fair.

  • Spanning the digital worldVisitors to CeBIT 2010 came from every corner of the earth toexperience the complete spectrum of the ICT universe in anunrivalled setting. Exhibition areas like "Business IT,""Internet & Mobile Solutions/Webciety" and "green IT"provided specific and comprehensive information about thelatest developments in the digital world.

    CeBIT 2010 in 100 seconds x 5

    Five 100-second video clips, one for each day of the fair, provide a fast, informativeand entertaining overview of CeBIT 2010.

    Summary

    Facts & Figures

    Highlights

    Exhibition Areas

    Voices & Viewpoints

    Facts & figures behind the world's most important ICTplatform4,157 exhibitors from 68 countries and a total of 334,000 visitors clearly demonstratethat CeBIT continues to be the world's most important technology platform. More than100 companies, among them AMD, Ericsson, Motorola and Telefonica returned to theworld's foremost ICT trade fair. According to reports from many companies, comparedto last year increases of up to 30% in the number of business contacts were notunusual. And a survey has shown that CeBIT provided the impetus for investmentstotaling upwards of EUR 10 billion. You can find all the numbers for CeBIT 2010 here.

    ASR CeBIT 2010 Home CeBIT Show

    CeBIT Show

  • Industry off to a flying start

    ICT Industry leaves the crisis behind and hits the ground runningThe high-tech economy has given CeBIT 2010 top marks. 4,157 exhibitors from 68 countries displayed their products and IT solutions. A total of 334,000 visitors came to the trade fair grounds over the five days of the event, more than 12,000 up on the same period last year. This represents a 3.7% increase in the number of visitors. 74% of professional visitors bore investment responsibility and 36% were there with definite investment plans. The total investment volume amounted to more than EUR 10 billion. One in three visitors came from top management and for the first time, more than 270 CIOs from the largest German companies met at the world's most important ICT gathering.

    More than half of the visitors come exclusively to CeBIT and no other trade fair.

    More than 100 companies, among them AMD, Ericsson, Motorola and Telefonica returned to the world's foremost ICT trade fair following a break. A survey of members of the Federal Association for Information Technology, Telecommunications and New Media (BITKOM) revealed that the majority of exhibitors delivered a very positive assessment of the course of the trade fair. "CeBIT reinforced the optimistic mood in the industry," said BITKOM President Dr. August-Wilhelm Scheer. "Many exhibitors are going home with major contracts in their pockets and high expectations of the post-fair business. CeBIT gave the IT and communications industry just the push it needed in the wake of the economic crisis." Many professional visitors came to Hannover with definite intentions for purchasing or investment. "Precisely because, for many companies, travel and marketing budgets are tight, visits to the trade fair were carefully planned," added Scheer.

    Expectations exceeded

    CeBIT 2010 thus significantly exceeded companies' expectations. "CeBIT 2010 impressed. The excitement in Hannover was contagious. The investment bottleneck is starting to open up," said Ernst Raue, member of the board of Deutsche Messe. Many companies reported growth of up to 30 percent in the number of business contacts at their stands compared to 2009. The fair provided the impetus for investments totaling in excess of EUR 10 billion. "CeBIT 2010 turned hope for growth into concrete business. The industry is leaving the crisis behind and taking off," said Raue.

    Conferences and discussion panels - the knowledge network

    The event raised its profile as an international platform for economic policy. "CeBIT is not only the most important trade fair of the digital industry. It is also the world's most important ICT congress." The CeBIT Global Conferences recorded a 21 percent increase in audience numbers. "The increasing competition for knowledge is generating more and more interest in our conferences," said Raue. "For this reason, too, more than 100 economic policy delegations, both domestic and from abroad, attended CeBIT."

    Spain convinces. Successful premiere of CeBIT sounds!

    Partner Country Spain, represented by more than 100 companies, successfully showcased itself at CeBIT 2010. Said Raue, "With its performance at CeBIT, Spain has established itself once and for all as one of the leading ICT countries in Europe." CeBIT sounds! had a successful premiere. "The market response was impressive. It has already been decided: we will definitely carry on with CeBIT sounds! In future it will set the rhythm for the interface between the music and ICT industries," said Raue.

    Today is yesterday: Sights set on CeBIT 2011

    The reactions from ICT industry companies to the extended concept for CeBIT 2011 are very positive. "New customers are already showing interest, returnees from all branches of the industry have announced their intentions, and several exhibitors at CeBIT 2010 want to negotiate multi-year contracts with us," Raue reported.

  • 100 seconds x 5

    CeBIT 2010: short, sharp and in motion

    CeBIT 2010, day by day - all in just 100 seconds. The ICT industry presented itself in motion and in color, with stimulating interviews and innovative exhibition areas. The video podcasts, updated daily, were viewed more than 7500 times.

    CeBIT on 6 March, 2010 with English overdub

    CeBIT on 5 March, 2010 with English overdub

    CeBIT on 4 March, 2010 with English overdub

    CeBIT on 3 March, 2010 with English overdub

    CeBIT on 2 March, 2010 with English overdub

  • Imagefilm CeBIT 2011

    Just click into the future

    Look forward with us to CeBIT 2011! Go ahead and click - you will find all you need to know about the world's most important ICT event.

  • Connected Worlds

    Worlds grow together

    CeBIT motto "Connected Worlds," a recurrent theme through all exhibition areas

    CeBIT as holding a looking glass up to society: The interconnectedness of today's world was mirrored at the world's most important ICT fair. Things complement each other, build on each other. "Connected Worlds," naturally enough, was the motto for this year's CeBIT, a theme that reverberated through the halls and across the trade fair grounds.

    New technologies for the global network

    By virtue of the Internet, the world has become networked. In companies, the importance of Web 2.0 technologies is growing: customers, suppliers and employees have been communicating in online communities for a long time. For this kind of networking to exist, technical and organizational limits have to be overcome. And to this end, companies develop new hardware technologies and network infrastructure. With individualized mobile end-user devices, from internet-capable mobile phones to the eBook, people living in Connected Worlds can optimize their business processes and help shape coexistence in a networked society.

    Webciety - the walk-in internet

    The CeBIT exhibition focal point "Webciety" in Hall 6 reflected current developments in today's internet society and the online economy. Visitors and exhibitors alike took advantage of the opportunity to find out about the latest solutions, services and technologies in online business, visiting the "Webciety" exhibitors as well as the stands in the neighboring "Internet & Mobile Solutions" area. The associated lecture forum offered exciting information on the themes of a digital future. In total, over the five days of the fair, more than 100 speakers took part. And the best part: the whole thing was a lot of fun. Because Webciety was set up as a walk-in internet. Hexagonal, "plug & play" home bases offered the opportunity to experience business oriented Web applications and business models live. The home bases were hexagonal in order to abut one another directly without creating a rigid grid. A visit to Webciety at CeBIT created the feeling of surfing through the internet, a sensation only

  • The CeBIT exhibition focal point "Webciety" in Hall 6 reflected current developments in today's internet society and the online economy. Visitors and exhibitors alike took advantage of the opportunity to find out about the latest solutions, services and technologies in online business, visiting the "Webciety" exhibitors as well as the stands in the neighboring "Internet & Mobile Solutions" area. The associated lecture forum offered exciting information on the themes of a digital future. In total, over the five days of the fair, more than 100 speakers took part. And the best part: the whole thing was a lot of fun. Because Webciety was set up as a walk-in internet. Hexagonal, "plug & play" home bases offered the opportunity to experience business oriented Web applications and business models live. The home bases were hexagonal in order to abut one another directly without creating a rigid grid. A visit to Webciety at CeBIT created the feeling of surfing through the internet, a sensation only reinforced by the fact that one could pass from one home base to the next with a single step, with no sense of being "in transit". Just like in the Internet...

    Automatic identification - from item checking to quality assurance

    Also a central reference point for CeBIT's main "Connected Worlds" theme, the AutoID/RFID area generated both international and trans-industry interest, displaying innovations and providing news on the topic of automatic identification: in industrial applications (identification of items and individuals, quality assurance), trade and logistics (asset management), the services sector (access control), healthcare and much more.

  • CeBIT sounds!

    CeBIT 2010: Here's the music!

    CeBIT sounds! establishes itself as music-business festival

    Dieter Gorny opened the Music Business Festival CeBIT sounds! with a call to find new marketing channels for music. The President of Germany's Federal association of the music industry (BVMI) and founder of the music TV broadcaster Viva said, "There could be flourishing alternatives for the music industry if the big labels had offered online music more cheaply when the time was ripe."

    For five days in Hall 22, everything revolved around the theme of music. CeBIT sounds! brought together industry decision-makers and talents, provided thought-provoking material on the subjects of sales and earnings and entertained with concerts by young artists. "The music industry's value chain has become completely digitalized," declared Ernst Raue, member of the board of Deutsche Messe.

    BVMI President Dieter Gorny 'Die Sterne' in concert

    H-Blockx frontman excited by special exhibition

    The Association of Independent Music Companies, MySpace, Musicload, Roland Instruments, Sony Ericsson, Yavido and Musixcard were booked as exhibitors. For Roland Instruments, it was the first CeBIT appearance for 15 years. "Now we are meeting our target audience here," said Roland product specialist Michael Menze.

    Henning Wehland, member of the board of trustees, frontman for the rock band H-Blockx and singer with Shne Mannheims, sees in CeBIT sounds! a new outlook for the entire music industry: "IT and music have a lot in common, but in recent years they haven't worked together nearly enough," said Wehland. The development of IT is responsible for the crisis in the music industry. "CeBIT 2010 was therefore a good opportunity to finally work on ideas together. I've picked up a lot of food for thought."

    Internet should become main distribution channel for music

    Harald Eisencher, Segment Director of Personal & Social Networking, Products & Innovation Division of Deutsche Telekom AG, appealed to the music industry to put attractive deals in place aimed at paving the way for the Internet to become the main legal distribution channel for music. Turnover for his music portal Musicload, with 6.5 million titles and 4 million users, climbed by 30%. The music industry demonstrates how, thanks to "ICT, new business models are created and the old become c...

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