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Fred Cavazza en el seminario IAB Chile 2008
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FredCavazza.net
FredCavazza.net
About me
•Frederic CAVAZZA
•35
•Paris
•10+ in web business
• Independent consultant
FredCavazza.net
Did you say ‘social’?
FredCavazza.net
Everybody as something to say
You cannot hide anymore
FredCavazza.net
Meet the long LONG tail
People is the medium
FredCavazza.net
Social media landscape
Social
mediaSocial
Networks
Micro-
publicationLifecast
Virtual
Worlds
MOG
Publication
platforms
Sharing
platforms
Facebook is just one of them
FredCavazza.net
About Social
Networks
FredCavazza.net
Key characteristics of Social Networks
•Profiles
•Friends
•Groups
Every service can be socialized
FredCavazza.net
Social Networks Hype Cycle
Visibility
TimeTechnology
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
The wheel keeps turning
FredCavazza.net
Brands and Social Networks
Every brand can play in the social field
FredCavazza.net
Social Networks issues
•Behavioral targeting
•Profitability
•Commoditization
It’s hard to find the sweet spot
FredCavazza.net
Trend #1: Interoperability
Facebook Connect Google Friend ConnectData Availability Open SocialData Portability
Privacy is the real issue
FredCavazza.net
Trend #3: Mobile
Toward interoperable niche mobile social networks?
FredCavazza.net
About Virtual Worlds
FredCavazza.net
Key characteristics of Virtual Worlds
•Avatars
•Virtual Places
•Virtual Currency
Every service can be virtualized
FredCavazza.net
Virtual Worlds Hype Cycle
Visibility
TimeTechnology
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
The wheel always keeps turning
FredCavazza.net
Brands and Virtual Worlds
Every brand can play in the virtual field
FredCavazza.net
Virtual Worlds issues
•Scalability
•Audience fragmentation
• Interoperability
Virtual Worlds need a technical revolution
FredCavazza.net
Trend #1: Sophistication
Update (strongly) needed
FredCavazza.net
Trend #2: Mobilization
Update (strongly) needed
FredCavazza.net
Trend #3: Sociabilisation
+ =
+ =
Toward virtual social platforms
FredCavazza.net
Trend #4: Googlization
The first step to a 3D Web
FredCavazza.net
What will be the
next big thing?
FredCavazza.net
Sex is the next big thing
What else?
FredCavazza.net
What will be the 2nd
next big thing?
FredCavazza.net
Game is the next big thing
Social Music = $
Social Videos = $$
Social Apps = $$$
Social Games = $$$$
Social levers are evolving
FredCavazza.net
I play, you play, they play
Each segment can be targeted
5 10 15 20 30 40+
FredCavazza.net
If you don’t find a game for you, then build one
UGG has a huge potential
FredCavazza.net
I pay, you pay, they charge
Game is serious business
FredCavazza.net
What you have to
remember
FredCavazza.net
Content is commodity
You have to provide more than content
FredCavazza.net
Every thing is free
« The sun shines for everybody, but you canstile rent umbrellas »
Even a free service can be charged
FredCavazza.net
If you don’t engage, they won’t respond
There are many ways to engage
FredCavazza.net
Questions?
• To contact me:
– Skype:FredCavazza
– www.FredCavazza.net
– www.MediasSociaux.com
– www.VirtualWorldsNews.fr
– www.RichCommerce.fr
– www.InterfacesRiches.fr
– www.SimpleWeb.fr
– www.Entreprise20.fr
– Twitter.com/fredcavazza
– FriendFeed.com/fredcavazza
– Plurk.com/fredcavazza
– del.icio.us/fredcavazza
– Seesmic.com/fredcavazza
– Ziki.com/fredcavazza
– ClaimID.com/fredcavazza
– www.slideshare.net/fredcavazza
– www.linkedin.com/in/fredcavazza
– www.xing.com/profile/Frederic_CAVAZZA
– www.facebook.com/profile.php?id=500200859
– www.orkut.com/Profile.aspx?uid=9052674536295331899
– mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA
– SURL:Fred Cardozo
