Category Management is a flexible way to coordinate purchasing activities in a global context.
Citation preview
1. CATEGORY MANAGEMENT THE GLOBAL/LOCAL PERSPECTIVE
2. Category Management is a flexible way to coordinate
purchasing activities in a global context
3. The global / local perspective
4. The dynamic between globalisation of the market and
homogeneity of needs
5. Local National / Global Specific Transversal Market
Need
6. Local National / Global Specific Transversal Market Need
global suppliers + identical needs = global model GLOBAL MODEL
7. Local National / Global Specific Transversal Market Need
global suppliers + identical needs = global model local suppliers +
specific needs = local model GLOBAL MODEL LOCAL MODEL
8. Local National / Global Specific Transversal Market Need
global suppliers + identical needs = global model local suppliers +
specific needs = local model global suppliers + specific needs =
lo-bal model GLOBAL MODEL LOCAL MODEL LO-BAL MODEL
9. Local National / Global Specific Transversal Market Need
global suppliers + identical needs = global model local suppliers +
specific needs = local model global suppliers + specific needs =
lo-bal model local suppliers + identical needs = glo-cal model
GLOBAL MODEL LOCAL MODEL GLO-CAL MODEL LO-BAL MODEL
10. LO-BAL MODEL GLOBAL MODEL GLO-CAL MODELLOCAL MODEL THE
MODELS
11. LO-BAL MODEL GLOBAL MODEL GLO-CAL MODELLOCAL MODEL GLOBAL
The Key Category Manager (KCM) concentrates all the authority at a
centralised level. Local buyers have an operational role,
monitoring the execution, collecting the data, ensuring the
smoothness of the supply. Strategic orientations, supplier
selection, performance reviews and relationship management are
conducted at the centralised global level.
12. LO-BAL MODEL GLOBAL MODEL GLO-CAL MODELLOCAL MODEL GLOBAL
KCM LOCAL BUYERS
13. LO-BAL MODEL GLOBAL MODEL GLO-CAL MODELLOCAL MODEL LOCAL
Local buyers concentrate all the authority at a local level. Local
buyers get together to share experience, trends and practices.
14. LO-BAL MODEL GLOBAL MODEL GLO-CAL MODELLOCAL MODEL LOCAL
KCM LOCAL BUYERS
15. LO-BAL MODEL GLOBAL MODEL GLO-CAL MODELLOCAL MODEL LO-BAL
The definition of the needs stays local, as well as a series of key
core activities as TCO analysis, Design-to-cost, Functional
analysis, Value analysis, Value engineering. The strategy is
defined globally, and the negotiation with the global suppliers is
centralised, but local people should be consulted on the decisional
steps.
16. LO-BAL MODEL GLOBAL MODEL GLO-CAL MODELLOCAL MODEL LO-BAL
KCM LOCAL BUYERS
17. LO-BAL MODEL GLOBAL MODEL GLO-CAL MODELLOCAL MODEL Local
buyers select suppliers and define the local market strategy. The
global coordinator compares the strategies between the different
countries/sites and conducts ground works to optimise cost, quality
and performance. GLO-CAL
18. LO-BAL MODEL GLOBAL MODEL GLO-CAL MODELLOCAL MODEL GLO-CAL
KCM LOCAL BUYERS
19. Is key category management only a concept?
20. Its a practical approach for companies
21. that globalise, get more complex
22. and work in cooperation with suppliers
23. It calls for flexibility adapting to the needs and the
reality of the markets
24. Adapt to a fast-moving reality with Category
Management!