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visual marketingSeptember 2013
Wednesday, August 28, 13
The digital marketing evolution
Historically, brands were great at talking
about themselves
The emergence of social taught brands
to listen
Now, consumer behavior is shifting
once again
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We’ve Come full
circle
once againWe’re
communicatingwith images
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0,000,00040(images shared daily: Facebook + Tumblr + Instagram Alone)
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Consumers want “snackable”
content.
Images are consumers
favored snack.
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Images drive
emotions
Emotions drive
reactions
The result? For brands, images drive awareness, engagement, Affinity, and revenue
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Wednesday, August 28, 13
Why?
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20,000 Pins + 300,000 Repins
Image characteristics
• Color
• # of Colors
• Aspect ratio
• saturation
• lightness
• background ratio
• presence of faces
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Alex & Ani
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Mission
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Hyper Growth
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Digital Strategy
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Connecting Systems
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• Started mid Q1
• 80% growth over last 5 months
• Content: stacking and motivation nation
• Direct link to product
• Larger AOV vs FB (last click attribution)
•
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• Unmatched granularity of consumer insight
• Facebook vs. Pinterest
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• #1 social platform
• 47.9k followers, 19.2M reach
• 128% growth over last 5 months
• Video increasingly part of larger strategy
• Mainly A&A product and “behind the scene” photos
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• #1 social platform
• 47.9k followers, 19.2M reach
• 128% growth over last 5 months
• Video increasingly part of larger strategy
• Mainly A&A product and “behind the scene” photos
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Aspiration Celebration
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Questions?
Apu GuptaCEO/Co-founder, Curalate
[email protected] apugupta
Ryan BonifacinoVP of Digital Strategy, Alex & Ani
[email protected] rbonifacino
Wednesday, August 28, 13
