MAD MEN• Omar faruque• Ahmeh bin Mansur• Sayeed Siddique• Abidur rahman

JAMBA JUICEThe name was inspired by the word jamba w hich means ‘to celebrate’

FIBERFunIntegrityBalanceExcellencerespect

Extracted from fresh foodMID ranged price 4.68 usd

Debriefing the case

company

competitor

challenges

Leader in smoothie and fresh juice bar industry700 storesFounded with the passion for healthy living

Smoothie kingPlanet smoothieMaui wowiLimited service restaurants

SWOT analysis

Strength

• Market leader• Introduced smoothie for Colder climate• Strong loyal customer base• Engaged vibrant employees

WEAKNESS

• Highly fragmented and regional• Absence of in-store information system• Weak inventory management system• Lack of communication through franchise• Absence of store renovation

opportunities

Stong market penetrationStrong coverageEconomic recession

THREATS

• Potential new entrance • Suppliers bargaining power• Economic recession• 0 goodwill at 2008

externals

inte

rnal

s

Tows analysis

Problem statement

Immature Pursuit for aggressive growth and lack of innovation for rigid company owned model

Solu

tio

ns Emphasise on Franchised based business model

Collecting accounts receivables

Hand over underperformed stores to franchisers

Introduction of more innovation in product offerings

Introduction of inventory management systems

Selecting fixed and loyal suppliers

Flexible communication through more innovative and effective info system

Ansoff’s Matrix

The solutionhanding over all underperformed store to franchise with the introduction of Flexible Franchise based model

New franchise based model

Effective communication systemOffering authority to a particular extentMaximum quality control managementProper training to franchise

takeaways