11
PRODUCT : A4 SHEETS PRODUCT : A4 SHEETS PRESENTED BY: UMA BHARDWAJ KRITIKA SRIVASTAVA NEHA BEDI JAGPAL WASIM

case study of boots

Embed Size (px)

Citation preview

Page 1: case study of boots

PRODUCT : A4 SHEETS PRODUCT : A4 SHEETS

PRESENTED BY: UMA BHARDWAJ KRITIKA SRIVASTAVA NEHA BEDI JAGPAL WASIM

Page 2: case study of boots

Target Populatio

n

Administration

Department

Faculty

Tuck Shop

s

Student

Others

Printout

Photocopy

Page 3: case study of boots

REASONS OF CHOOSING THE REASONS OF CHOOSING THE PRODUCTPRODUCT

HIGH DEMANDHIGH DEMAND: : Huge demand of A4 sheets campus

DIVERSIFIED MARKETDIVERSIFIED MARKET: : Target market is diversified as we include students

OPPORTUNITYOPPORTUNITY of high sellA SIMPLESIMPLE INNOVATIONINNOVATION can attract whole

marketVAST MARKET SPACEVAST MARKET SPACE

Page 4: case study of boots

BRANDING ELEMENTSBRANDING ELEMENTS

LOGOLOGO

Page 5: case study of boots

SLOGANSLOGAN

A SIMPLE INNOVATION BRINGS CHANGE

Page 6: case study of boots

JINGLEJINGLE

SIMINN simmin go and get the tuning

Page 7: case study of boots
Page 8: case study of boots

PROMOTIONPROMOTION Through newspapers We paste our print ads on various places

By showing sample in the classrooms and in shops

Page 9: case study of boots

PACKAGINGPACKAGING

Page 10: case study of boots

IMCIMC Advertising

Personal Selling

Direct Marketing

Sales Promotion

Page 11: case study of boots