SSIPL Retail uses Microsoft Dynamics to reduce costs and resources by 30%

In the highly competitive world of Retail, information and agility are key factors of success

Established in 1994, SSIPL Retail is a speciality retailer with 400+ outlets of premium international sports and lifestyle brands.

Headquarters in Delhi, SSIPL owns 5 manufacturing facilities employing 6,500 professionals.

SSIPL was using old and outdated technology with multiple stand-alone applications that had severe limitations

Leaving the company facing issues like

Lack of MIS and dashboards for business critical information

Manual data entry and analysis

Lack of control on legacy applications

No interface with e-commerce of m-commerce

“To maintain standalone systems such as customer relationship management (CRM), loyalty program and business intelligence (BI), we were spending upwards of INR 50 lakhs (U.S.$ 100,000) per annum.”

Rakesh Kalra, Head IT, SSIPL

To change this situation, SSIPL after evaluating many options chose Microsoft Dynamics for Retail.

With Microsoft Certified Partner, Acxiom Consulting, SSIPL moved 250 stores to Dynamics AX first and then switched to Dynamics for Retail in 2013.

And immediately took advantage of new capabilities:

Streamline inventory for faster access

30min data sync to always stay up

to date

Better tracking of operations

Soon the Dynamics solution was handling over 1 million transactions per day presenting a 360 degree view

With seamless flow of data from one business process to another, real time and role specific BI dashboards.

And adding efficiencies with data from the store, warehouse and goods in transit available at the head office centrally

Resulting in cost savings of approximately INR 50 lakhs (U.S.$100,000) per year spent on third-party solutions and vendors

In the next phase, SSIPL will integrate planning, budgeting, CRM, m-commerce and HRMS modules

And move their remaining 150 stores on to the new solution by April 2014, adding another 300+ users.

Making sure that people and processes work together to ensure maximum sales and value.

“Dynamics for Retail integrates all store front processes with the head office and manufacturing functions. It delivers a 360 degree view of the organization with centralized control and near real-time data.”

Atul Madan, Chief Operating Officer, SSIPL Retail Ltd

Read in detail about SSIPL Retail’s story

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