How blogs helped me buy a bicycle and why it matters to marketers like you and I!

Nearly Sold

=Sold

28 November 2007New Delhi

April 10, 2023 © Scenario Communication Partners 2007 2

Changed Realities are about options &

choices.

Marketing and Communication are not the same anymore…

April 10, 2023 © Scenario Communication Partners 2007 3

Broadcast V/s Narrowcast

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Random Clusters V/s Tribes by Choice

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Sales Pitch V/s Conversations

Krishna like, we need to ensure that

NO Gopi feels ignored!

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The age of reference

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People have an opinion

Word of Mouth Matters

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The marketer understands his product best.

“Bullets are our babies! Not one

should go wasted!!!!”

No ad or press release can replace

this passion.

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I picked up a LA Sovereign bicycle

recently!

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There were options between Hercules, Firefox… I wasn’t even aware of LA at that

time.

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The entire purchase experience, not just the product matters to me!

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Layers of influence, on purchase decisions

Company website

Advertising

Media

BLT

Others

Peer Reviews

Markerter’s view

(Transparent, conversational)

Expert Opinion

www.blogworks.in?

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Search is my new ‘clipping’

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Shree’s blog said “Buy Firefox at your own risk!”

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What I witnessed was remarkable!

For a change, even the marketer had jumped into

the conversations.

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Who is scared of negative comments?

I made an educated decision to buy FIREFOX despite some of those!

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Are you open to feedback? Or on the defensive?

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The difference between SOLD and NEARLY SOLD.

I ended up picking a LA Sovereign

instead.

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Customer focus!

They got back with dealer

numbers in 15 mins.

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Perceived value.

Will find out if I made the right

choice!

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The last mile..

My experience with the dealer

decided it for me!

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Thank you!

…and happy riding!