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Vritti I Media had set up campaign for Honda in the rural areas and they used the medium of Audiowala Bus Stands which proved to be very beneficial in hiking up the sales. To know more go through the case study of rural marketing in India by Vritti I Media.
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1) Objectives and output2) Methodology3) List of locations4) Imageries
Presentation details
To execute sales driven activation conceptAt 30 bus stations across Karnataka.
Sales driven activation with respect toa) Brand awarenessb) Brand positioning
Enquiry Generated : 83,996Booking & Retail put together : 487
Objectives and output
1) Audio Commercial with effective repeatsTo inform target audience about the schemeAt 52 locations across Karnataka
2) space allocation with respect to highest visibilityIn 30 bus stations for display and test drive
3) Value added services to distributors and dealers
Methodology
ChikkamagalurKolarMangaloreChadchanSindagiKoppalKustagiMysoreKempegowda 1Kempegowda 2
List of locations
LingasugurManviRaichurShahapurYadgirBhalkiBidarHumnabadGulbargaMysore Road
SedamTumkurHassanBijapurDavanagereBellaryChitradurgaHospetShimogaArsikereGangavathi
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ChikManglore
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ChikManglore
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Chittadurga
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Chittadurga
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Hospet
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Hospet
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Hospet
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Gulbarga
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Gulbarga
