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Case Study: "Content Marketing for the Second Screen & Social"

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Page 1: Case Study: "Content Marketing for the Second Screen & Social"
Page 2: Case Study: "Content Marketing for the Second Screen & Social"

WOMENMILLENNIAL

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Digital Engagement Strategies

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Pretty Little Liars

Best Season in Network History!

Summer finale was most social series

episode in TV history!

A18-34, W18-34, A18-49, W18-49

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#thebetrAyalsuspect tracker

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Panel TitlePanel Title

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what’s inthe trunk?

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#WorldWarA

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#PLLreaction

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TRENDEDfor 2 hours

333 Millionimpressions on

Twitter

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Panel TitlePanel Title

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Panel TitlePanel Title

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#TheFosters

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#BlueforJude

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#BlueforJude

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UPDATES FROM THE SECOND SCREEN PRESENTATION WG … · UPDATES FROM THE SECOND SCREEN PRESENTATION WG . ... Fourth W3C Web and TV Workshop . ... Updates from the Second Screen Presentation

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