Enquirer Brandview Ad SolutionNative Advertising within The Enquirer’s premium editorial content.

Jamie Asquith | jasquith@enquirer.com | 000.000.0000

There is a renaissance underway…

…that is driving BRANDS, PUBLISHERS and CONSUMERS to communicate with each other

in a more personal way.

Native Advertising is an important piece of this evolution.

Native Advertising.

The ability to deliver advertising as good as the content itself.

With advertiser-provided content and thought leadership within the “walls” of The Enquirer and

Cincinnati.com’s premium editorial content.

Enquirer’s Native Advertising: Brandview Ad Solution

Your Brand Content

Your Brand’s Thought

Leadership Content

Your Brand Ad Message

Enquirer Media

BRANDVIEW Ad Solution

Your Marketing

Goals

Branding. Visibility. Thought Leadership.

Print Content Platforms

BRANDVIEW:

YOUR NATIVE AD CONTENT in Section of your choice, with ad adjacency

BRANDVIEW: YOUR NATIVE CONTENT image, headline, link to content

Digital Content PlatformsDesktop: Homepage Desktop: Section

BRANDVIEW: YOUR NATIVE CONTENT

with ad adjacency and ad units surrounding it.

Enquirer Brandview Ad Solution: Audience Reach

Target Audience Reach % Reach #Audience name % #

Audience Name % #

Audience Name % #

Audience Name % #

Source: Scarborough Cincinnati, Oh R1

Branding. Visibility. Thought Leadership.

Enquirer Brandview Ad Solution: Deliverables

Content Platform Thurs. Fri. Sat. Sun. Mon. Tues. Wed.

Print: Section Full Page xCincinnati.com Homepage (24 hours) xCincinnati.com Section (72 hours) x x xContent is then archived after 72 hours for ongoing search optimization.

Branding. Visibility. Thought Leadership.

Total Reach of Adults 18+:•Weekly: 30%•Monthly: 44%•Annual: 63%

Source: Scarborough Cincinnati, Oh R1, Total Adults 18+

Enquirer Brandview Ad Solution: Guidelines

1. Advertiser: Agrees to program

2. Enquirer Media: reserves all space and inventory of Brandview Ad Solution

3. Advertiser: Provides content/article and ad art 5 business days prior to launch day

4. Enquirer Media: reviews and ok’s content (may provide edits) within 2 business days (Monday)

5. Advertiser: Approve final article1 day prior (Wednesday)

Enquirer Brandview Ad Solution: Success Metrics

We provide weekly metrics on campaign successes and learnings.

1. Results of ad and article recall testing.

2. Reporting of unique visitors and time on site.

3. Metrics to show engagement levels of ad units.

We deliver an ENGAGED AUDIENCE using a variety of SOPHISTICATED TOOLS and resources and INTEGRATED MARKETING EXPERTISE to help clients meet their goals.

Thank You!