Case: Campaign Rexona for girls

Mobile Casting

The online casting

•  Starts with Nina explaining the basics of casting and what I can win if I participate.

Registration for the casting

• Nina asks me to complete my registration to participate in the casting

Nina invites me to meet the casting team...

The phone rings – Call4Buzz

• My telephone rings and I am asked to sing along with the music playing in the studio. I’m completely absorbed with what is going on in the studio!

Viral scope of the Rexona campaign• Listen to other recording, ask your friends

to vote for you and take part themselves!

Results • 10.000 castings in the first week. The largest casting ever

made in France.• Within 3 weeks, 35.000 castings and 20.000 validated

songs.• The top candidate received 12.000 unique votes • Users returned to the site to review their own

performance and how well they were doing• Great popularity and buzz around the site…• Site reached more than 1Million page views

Thank you!

Any Questions?

For more information please contact :

Pedro Ferreira pedro@wannaspeak.comTel. +351 919172328

WannaSpeak