CASE PRESENTATION

By

Dr. S.G. Rama Rao

Case Report Presentation• Case method is an important learning

approach for management students. • Case is a situation happened.• It may be real or hypothetical.• Case study is like a post-mortem analysis of a

dead situation.• It provides an opportunity to have a feel of

practical happening and workout the problem in the role of a manager.

• Case report preparation requires a systematic analysis and presentation.

• The following are the seven steps popularly followed in case presentation.1. Facts of the case2. The problem3. Problem analysis4. Alternative solutions5. Evaluation of alternatives6. Recommended solution7. Action plan

Case Report Presentation

Step 1: Facts of the case• The given case is the representation of facts only. • But the case analyst required to study the case

carefully like a diagnosis process followed by a doctor to identify the real background of the disease.

• This step requires identification of relevant facts. • The facts of the case are to be presented in an order.• So that the person to whom the case report is

presented can understand your version of the case and the key points to be considered in understanding the problem.

Step 2: Problem Definition• The main problem should be defined and

stated in simple terms. • This requires a careful study and

understanding of the situation and the factors leading to the generation of the problem.

Step 3: Problem analysis• The problem defined should be analysed in

detail.• The analysis basically cover the background of

the problem, the variables involved, the interplay of different variables and the way the problem was generated in the organisation.

• The problem analysis identifies the scope of the investigation and the critical factors to be studied.

Step 4: Alternative Course of Action• To solve a problem there may be many ways. • Once the problem is identified, the case

analyst should analyse the alternate course of action.

• Each alternative shall be capable of solving the problem.

Step 5: Evaluation of Alternative• Each alternative should be evaluated taking into

consideration the Strengths, Weaknesses, Opportunities and Threats of the organisation.

• Therefore, it may be appropriate to conduct SWOT analysis of the organisation before evaluating the alternatives.

• The purpose of evaluation is to find out the best course of action among the alternatives.

• Therefore, the evaluation basically focuses upon the benefits and costs of each alternative when it is used for solving the problem of the organisation.

Step 6: Solution

• A comparative analysis of the alternatives drives us to find out the best alternative.

• This is the recommendation the case analyst can make in the case report.

• The solution should be in simple terms, brief, clear and easily understandable.

Step 7: Action Plan• The case analyst should also suggest the

implementation plan of the solution.• The action plan details should cover step by

step implementation process and the time frame.