Case for social tech

Social Technologies

and

Knowledge Sharing

What’s in it for us?

jarche.comHarold JarcheWednesday, 12September, 2012

When We RemoveArtificial Boundaries

We Enable Innovationjarche.com

Wednesday, 12September, 2012

Innovation is not so much about

having ideas as it is about

making connections

jarche.comWednesday, 12September, 2012

“We learned that individual expertise

did not distinguish people as high performers.

What distinguished high performers

were larger and more diversified personal networks.”

~ Rob Cross, et al, The Hidden Power of Social Networks, HBS, 2004

Connections


Robert Kelley, CMU asked knowledge workers:

“What percentage of the knowledge you need to do your job is stored in your own mind?”

75%

18%9%

1986

20061997

2012?jarche.comWednesday, 12September, 2012

“We estimate that social technologies

can raise the productivity of interaction workers in large organizations by 20 to 25 percent

if they become fully networked enterprises.”

McKinsey Global Institute, July 2012


social technologies are already pervasive


Internal Social MediaValue Proposition

http://rossdawsonblog.com/weblog/archives/2012/09/creating-a-return-on-investment-roi-calculation-for-enterprise-2-0-and-internal-social-media.html






Tangible Value

• Time saved searching for info

• Access to better info

• Fewer emails

• Fewer meetings

• Less travel

• Reduced time to market

Source: Ross Dawson


Intangible Value

• Greater collaboration

• Swifter product creation

• Better working environment

Source: Ross Dawson


Prerequisites for Collaboration

with social technologies

Pfizer 2012

Freedom (no rigid protocols)

Emergence (one-size-fits-nobody)

Clarity of Purpose (right tool for each use)

Ease of Use (bottom line: enable conversations)

http://www.ikmagazine.com/xq/asp/sid.0/articleid.3920CDD6-677E-4A8E-828C-F9494219BFFC/eTitle.Case_study_Pfizer/qx/display.htm






“I have yet to see any enterprise that has gone back to look at the ROI

to see if it materializes. It is better to focus on operating metrics.

If your issue is lead time to get a bus on the road … you can track that on a daily basis.

Then refine the approach.”

~ John Hagel, co-author The Power of Pull

http://social-biz.org/2011/11/17/john-hagel-on-social-technology-adoption/

ROI




The Case for Social Technologiesin a Nutshell

Whenever new knowledge is gained,

there is little time to capture or share it.

Does this describe your organization?jarche.com


Business

Case for social tech