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Case Analysis Campbell Soup
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Campbell Soup Ltd.Case Analysis by Philipp Muedder
Overview
Introduction
SWOT Analysis
Recommendations
Conclusion
References
Introduction
Problem Statement:
“What actions does Campbell Soup Ltd. needs to take in order to keep growing and outpacing the competition in the next five years?”
•Introduction
•SWOT Analysis
•Recommendation
•Conclusion
•References
Introduction
Company founded by Joseph Campbell & Abraham Jefferson in 1869
In 1896 major restructure of the firm took place due to Jefferson’s resign
John Dorrance is hired (former MIT graduate in chemistry)
In 1899 Dorrance developed a commercially viable method for condensing soup
•Introduction
•SWOT Analysis
•Recommendation
•Conclusion
•References
Introduction
Sold 16 million cans of soup by 1904
1922 – Company got incorporated
1954 – Campbell Soup’s IPO on the New York Stock Exchange
Campbell strongly believed in expanding through acquisitions
•Introduction
•SWOT Analysis
•Recommendation
•Conclusion
•References
Introduction
1930 - Campbell started operating in the Canadian market By the time as a subsidiary of Campbell Soup ltd.
1983 – Campbell decided to go public on the Toronto Stock Exchange Had to offer 30% of the shares to Canadian
Investors
•Introduction
•SWOT Analysis
•Recommendation
•Conclusion
•References
SWOT Analysis
Strength:
Strong ties between Canadian CEO and overall CEO
Efficient use of the suppliers Using two suppliers for every product that needs
to be acquired Results are lower costs and supply security
•Introduction
•SWOT Analysis
•Recommendation
•Conclusion
•References
SWOT Analysis
Strength:
Efficient & flexible operation of plants
•Introduction
•SWOT Analysis
•Recommendation
•Conclusion
•References
Exhibit 8. Comparative Unit Cost and Plant Capacity Data on Two Products 1988 (in Cdn$). ((Crossan M. et. al., 2008)
SWOT Analysis
Weaknesses:
Problems regarding the Chicken and mushroom farms 1988 – Diseases killed 80% of mushroom crop Same summer decimated 30% of Chicken yield
In past worked to closely with headquarters on issues such as strategic decision making & operations management
•Introduction
•SWOT Analysis
•Recommendation
•Conclusion
•References
SWOT Analysis
Opportunities:
IPO provided company to win & retain talent
Knowing what the competition will do next!
The change of the grocery store environment Box stores Private label brands
•Introduction
•SWOT Analysis
•Recommendation
•Conclusion
•References
Great opportunity to get a head start
SWOT Analysis
Threats:
Main threat lies internally Company is resting on the very good past year
performances
The dismantling of the FIRA Companies don’t have to benefit the Canadians
anymore in the sense of offering shares
Introduction of the FTA
•Introduction
•SWOT Analysis
•Recommendation
•Conclusion
•References
SWOT Analysis
Threats:
Introduction of the FTA The Free trade agreement lowers barriers of
entry for American firms entering the Canadian market
Former 25% tariffs on food will be abolished within next 2 years
•Introduction
•SWOT Analysis
•Recommendation
•Conclusion
•References
Recommendation
Get further into the Private label market Will become very profitable
Continue improving the already efficient running plants
Further cutting ties with the headquarters to not make same mistakes as competition Regarding product introductions Do own market research
•Introduction
•SWOT Analysis
•Recommendation
•Conclusion
•References
Conclusion
Problem Statement:
“What actions does Campbell Soup Ltd. needs to take in order to keep growing and outpacing the competition in the next five years?”
•Introduction
•SWOT Analysis
•Recommendation
•Conclusion
•References
Conclusion
•Introduction
•SWOT Analysis
•Recommendation
•Conclusion
•References
Thank you for listening!
References
•Introduction
•SWOT Analysis
•Recommendation
•Conclusion
•References
